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Journal : Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah

Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Sepatu Futsal Pada Topscore Depok Nurul Choirunnisa; Rani Kurniasari
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 1 No. 3 (2023): September : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v1i3.242

Abstract

This study aims to test and analyze the effect of product quality and service quality on the decision to purchase futsal shoes on the Depok Topscore. The technique for determining the number of samples taken as respondents in this study was by using the Slovin formula, so it can be seen that the sample of this study was 85 respondents. The sampling method used in this study was a random sample method and data collection techniques by distributing questionnaires. Data processing in this study uses the IBM SPSS version 25 program to calculate the validity test and reliability test, classical assumption test, multiple regression test and hypothesis test. The test results show that product quality and service quality have a positive and significant impact on consumer purchasing decisions for futsal shoes on the Depok Topscore..
Pengaruh Kompensasi dan Disiplin Kerja Terhadap Kinerja Karyawan Pada PT. Markasia Communication Miftahul Rifa Sabtina; Rani Kurniasari
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 1 No. 3 (2023): September : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v1i3.250

Abstract

This study aims to determine how the influence of influence and work discipline on the performance of employees at PT. Markasia Communications. PT. Markasia Communication is a full services marketing communication founded in 2008 with a company that has a proven track record of delivering the best results to its clients. PT services Markasia Communication consists of events, designs, and multimedia presented in a creative, unique and integrated approach to meet client needs. This research focuses on employees. PT. Markasia Communication located in South Jakarta. A company in achieving good performance and employee discipline to always be orderly, one of which can be influenced by compensation. This research method uses a quantitative. The sampling technique used was saturated sampling technique. Data collection techniques in this study used observation and questionnaire techniques. The data obtained from the questionnaire with the number of respondents as many as 35 employees. The research obtained is based on the simultaneous test (F) that the variables of pressure and work discipline simultaneously have a significant effect on employee performance, where the calculated F value is greater than F table (45.050 > 3.290 , with a significance value smaller than the significance level (0.00 Based on the t test for the coercion and work discipline variables, it has a significant positive effect on the acquisition of a positive beta value of 0.375 and a significance value of 0.006 which is less than 0.05 (0.005 < 0.05), and the t test results for the work discipline variable obtain a positive beta value of 0.553 and a significance value of 0.000 is less than 0.05 (0.000 <0.05).