Article Per Year (5 Year)
p-Index From 2020 - 2025
0.659
P-Index
This Author published in this journals
All Journal MIX : Jurnal Ilmiah Manajemen Panrita Abdi - Jurnal Pengabdian pada Masyarakat STATERA: Jurnal Akuntansi dan Keuangan Parta: Jurnal Pengabdian Kepada Masyarakat
I Nengah Wirsa
Universitas Pendidikan Nasional
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Pengaruh Eco Efficiency, Corporate Social Responsibility dan Accrual Quality Terhadap Nilai Perusahaan Gine Das Prena; Putu Purnama Dewi; Ketut Tanti Kustina; IGA Agung Omika Dewi; I Nengah Wirsa
STATERA: Jurnal Akuntansi dan Keuangan Vol 1 No 2 (2019)
Publisher : Universitas Matana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1961.718 KB) | DOI: 10.33510/statera.2019.1.2.32-43

Abstract

This study aims to determine the influence of Eco-Efficiency, Corporate Social Responsibility, and Accrual Quality on Manufacturing Companies listed on the Indonesia Stock Exchange in 2016-2018 The sample selection uses a purpose sampling which is as many as 100 samples of manufacturing companies. To measure the hypothesis is done by t test and test f. The data analysis technique used in this study is the classic assumption test and multiple linear regression test.In addition, all variables are declared free of interference from existing classical assumptions. From the results of multiple linear regression tests the results of the test f obtained a significant value of 0.000 or <0.05. This means that Eco-Efficiency, Corporate Social Responsibility and Accrual quality in Manufacturing Companies listed on the Indonesia Stock Exchange in 2016-2018 have a significant simultaneous effect. Partial testing shows the results that all independent variables significantly influence the value of the company
Trust is felt to be a Good Trigger in Marketing and Green Products in Generating Purchase Interest I Nyoman Rasmen Adi; Made Mulyadi; I Nengah Wirsa; I Nengah Dasi Astawa; Made Setini
MIX: JURNAL ILMIAH MANAJEMEN Vol 12, No 2 (2022): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2022.v12i2.001

Abstract

Objective: This research was conducted with the aim of knowing the mediating role of trust in green products regarding the relationship between green product marketing awareness and product innovation on the purchase intention of environmentally friendly products.Methodology: This research is a quantitative research with the object of research are informants who already know as recycled fashion products, environmentally friendly drinking places, tissues, food containers and obtained 300 population data from distributing this questionnaire. The research instrument was distributed using a Google form. Using random sampling technique obtained 100 participants who already represent the representativeness of the data, analyzed by structural equation analysis (SEM) using the Smart PLS applicationResults: The findings of the study indicate that a direct relationship between green marketing awareness and product innovation has a positive influence on product purchase intentions. The direct relationship of trust felt by consumers has a positive influence on product purchase intentions. Mediating role Trust in products is able to mediate in awareness of green product marketing and product innovation on product purchase intentions. This means that the trust of customers must always be maintained in terms of the marketing we do and the products provided.  Conclusion: Customers' trust in products that care about the environment that does not damage the environment is realized by a green marketing system so that this becomes a driving force for customers' buying intentions.
KEBERADAAN BUMDES SEBAGAI PILAR PERTUMBUHAN EKONOMI DESA DI DESA TELAGATAWANG, KECAMATAN SIDEMEN KARANGASEM I Nengah Wirsa
Parta: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 1 (2020)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (307.31 KB)

Abstract

BUMDes lahir sebagai suatu pendekatan baru dalam usaha peningkatan ekonomi desa berdasarkan kebutuhan dan potensi desa. Pengelolaan BUMDes sepenuhnya dilaksanakan oleh masyarakat desa, yaitu dari desa, oleh desa, dan untuk desa. Kegiatan ini bertujuan untuk memberikan pengetahuan teoritis tentang pentingnya pembentukan BUMDes sebagai upaya peningkatan perekonomian desa. Kegiatan ini dilakukan dengan pemberian ceramah dan diskusi kepada masyarakat dan perangkat Desa Telagatawang. Pelaksanaan penyuluhan yang terlah dilakukan mendapat respon yang cukup baik dari masyarakat dan perangkat Desa Telagatawang, dimana masyarakat mendapat gambaran tentang pentingnya pembentukan BUMDes bagi perekonomian desa. Masyarakat dan perangkat Desa Telagatawang memberikan respon yang cukup baik dan memperoleh manfaat berupa peningkatan pengetahuan dan pemahaman mengenai pentingnya pembentukan BUMDes dalam upaya peningkatan perekonomian desa.
PEMBERDAYAAN UMKM MELALUI PENGENALAN PEMASARAN DIGITAL KHUSUSNYA MEDIA SOSIAL SEBAGAI SARANA PROMOSI DI ERA PANDEMI I Made Bagus Lawa Pradnyanthya Wartika; Anak Agung Putu Putra Mahendra; I Putu Andi Wirawan; Luh Putu Mahyuni; I Nengah Wirsa
Panrita Abdi - Jurnal Pengabdian pada Masyarakat Vol. 7 No. 2 (2023): Jurnal Panrita Abdi - April 2023
Publisher : LP2M Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/pa.v7i2.20019

Abstract

Panjer Village has many culinary MSMEs. Most of these MSMEs have not become familiar with digital marketing and have only relied on conventional methods to attract consumers. This is why during the Covid-19 pandemic, these MSMEs have experienced a significant decline in sales. The purpose of this community outreach program is to provide an understanding of the importance of using digital marketing as a promotional medium and the skill to implement digital marketing. The methods of implementing this program are observation, interviews, training, and assistance. The program successfully introduces the importance of digital marketing and assists MSMEs in implementing digital marketing through social media platforms, thus improving MSMEs' skills in implementing digital marketing.  ---  Desa Panjer merupakan desa yang memiliki banyak UMKM kuliner. Hingga saat ini UMKM ini belum mengenal digital marketing, dan hanya mengandalkan cara konvensional untuk menarik konsumen, sehingga di masa pandemi Covid – 19 UMKM tersebut mengalami penurunan penjualan yang sangat signifikan. Tujuan dari program pengabdian kepada masyarakat ini adalah untuk memberikan pemahaman mengenai pentingnya memanfaatkan pemasaran digital sebagai media promosi dan memberikan pelatihan pemanfaatan pemasaran digital. Metode pelaksanaan kegiatan ini adalah observasi, wawancara, pelatihan, dan pendampingan. Kegiatan ini telah mampu memperkenalkan pentingnya pemasaran digital dan melatih UMKM memanfaatkan pemasaran digital melalui media sosial, sehingga terjadi peningkatan keterampilan UMKM menggunakan pemasaran digital.
Co-Authors Anak Agung Putu Putra Mahendra Gine Das Prena I Gusti Ayu Agung Omika Dewi I Made Bagus Lawa Pradnyanthya Wartika I Nengah Dasi Astawa I Nyoman Rasmen Adi I Putu Andi Wirawan Kustina, Ketut Tanti Made Mulyadi Mahyuni, Luh Putu Putu Purnama Dewi Setini, Made