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All Journal Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) JPM (Jurnal Pemberdayaan Masyarakat) CAPITAL: JURNAL EKONOMI DAN MANAJEMEN CARADDE: Jurnal Pengabdian Kepada Masyarakat STATERA: Jurnal Akuntansi dan Keuangan JURNAL ILMIAH MAKSITEK Madaniya Jurnal Pengabdian Masyarakat "Wiryakarya"
Hari Purwanto
Universitas PGRI Madiun
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Other

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Labelling, Packaging dan Digitalisasi Pemasaran pada Umkm di Madiun pada Keripik Tahu Walik Hari Purwanto; Apriyanti; Heny Sidanti; Hendra Setiawan Hendra Setiawan; Ayu Setya Sujianti
Jurnal Pemberdayaan Masyarakat Vol 7 No 1 (2022): Mei
Publisher : Direktorat Penelitian dan Pengabdian kepada Masyarakat (DPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jpm.v7i2.6802

Abstract

MSME Kripik Tahu Barokah which has its own taste in the hearts of the people of Banjarejo Madiun has a different taste. The purpose of empowering SMEs is in the field of marketing such as labeling, packaging and marketing of tofu chips where the marketing has not been through online media, but is still offline and delivered to shops, angkringan and stalls. Where the marketing of this tofu walik product is still offline and is constrained by the money from the sale. With marketing training using social media technology as a forum for disseminating information in the era of internet advancement. The training program provided uses lecture, demonstration, socialization, and discussion methods. These implementation activities include planning, implementation and evaluation. The results of the training program showed that the SMEs of Tahu walik chips already understood marketing using social media technology ranging from products, packaging, product photos, information and posting. The expected impact of the training program is awareness of the role of marketing technology media, such as social media, which can be utilized and maximized to increase sales so that later it can be known and known by the wider community.
Co-Authors Ahmad Nur Aziz Apriyanti Ayu Setya Sujianti Dea Seven Angella DIAN CITANINGTYAS ARI KADI Dian Citaningtyas Ari Kardi Diana Kartika Dewi Dzaqi Khoiruddin Lutfiy Hasanah, Karuniawati Hendra Setiawan Hendra Setiawan Heny Sidanti Iwang Saudji Hariyanto Lavenia Pratiwiningtyas Lavida Ramadhani Metik Asmike Nastain Illa Noor Rizal Ula Ananta Fauzi Samsuri . Septyana Luckyta Sari Widya Febriantika Kurniasari Wisnu Waluyo Wiwin Juliyanti