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All Journal Adzkiya : Jurnal Hukum dan Ekonomi Syariah KONSEP DAN TUJUAN PADA TINJUAN BISNIS SYARIAH Jurnal Ekonomi Syariah Pelita Bangsa Jurnal Ilmiah Manajemen Dan Kewirausahaan
Nina Ramadhani Wulandari
Unknown Affiliation
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Annoyance Media Sosial Pada Niat Beli Konsumen dan Kesadaran Merek Ahmad noor islahudin; Nina Ramadhani Wulandari
Adzkiya : Jurnal Hukum dan Ekonomi Syariah Vol 7 No 1 (2019): Adzkiya: Jurnal Hukum dan Ekonomi Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Meto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/adzkiya.v7i1.1553

Abstract

Online Shop Nina's Cake is one of the online cake shop that has four years of pioneering early marketing in the year 2012 only use BBM and facebook. And now more focus on Instagram as a means of online communication that its marketing every year increases and also annoyance increases every year. This study aims to determine the effect of annoyance in the use of social media on brand awareness and purchase intention of consumers study online cake shop Nina's Cake on Instagram. Data analysis technique used is path analysis which at significance level 5% by using questioner as primary data. The study population was the customer of Nina's Cake user in Instragram. Of the population were sampled 100 people. The results showed that annoyance significantly influenced brand awareness by 61.8%. While the annoyance on consumer purchase intention by 30,9% and brand awareness on consumer purchase intention significantly equal to 41,7%
Pengaruh Annoyance Media Sosial Pada Niat Beli Konsumen dan Kesadaran Merek Ahmad noor islahudin; Nina Ramadhani Wulandari
Adzkiya : Jurnal Hukum dan Ekonomi Syariah Vol 7 No 1 (2019): Adzkiya: Jurnal Hukum dan Ekonomi Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Meto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/adzkiya.v7i1.1553

Abstract

Online Shop Nina's Cake is one of the online cake shop that has four years of pioneering early marketing in the year 2012 only use BBM and facebook. And now more focus on Instagram as a means of online communication that its marketing every year increases and also annoyance increases every year. This study aims to determine the effect of annoyance in the use of social media on brand awareness and purchase intention of consumers study online cake shop Nina's Cake on Instagram. Data analysis technique used is path analysis which at significance level 5% by using questioner as primary data. The study population was the customer of Nina's Cake user in Instragram. Of the population were sampled 100 people. The results showed that annoyance significantly influenced brand awareness by 61.8%. While the annoyance on consumer purchase intention by 30,9% and brand awareness on consumer purchase intention significantly equal to 41,7%
Analisis Perilaku Belanja Online Warga Muhammadiyah Selama Masa Pandemi Covid-19 Nina Ramadhani Wulandari; Ahmad Noor Islahudin
Adzkiya : Jurnal Hukum dan Ekonomi Syariah Vol 10 No 01 (2022): Adzkiya: Jurnal Hukum dan Ekonomi Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Meto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/adzkiya.v10i01.4437

Abstract

Penelitian ini bertujuan untuk menganalisis fakitor-faktor yang mempeingaruhi warga Muhammadiyah dalaim belanja onliine pada maisa pandemi Covid-19. Pada penelitian ini di analisis 100 kuesioner yang disebar secara online. Teknik pengambilan sampel yang digunakan adalah nonprobability sampling. Hasil penelitian menunjukkan bahwa kepercayaan, kenyamanan, kemudahan, keamanan, kualitas produk, dan harga secara simultan (bersama-sama) berpengaruh terhadap perilaku belanja atau berarti siginifikan. Besarnya pengaruh secara simultan adalah 0,537 atau 53,7 %. Sedangkan sisanya (100% - 53,7% = 46,3%) dipengaruhi oleh variabel lain diluar persamaan regresi ini atau variabel yang tidak diteliti. Beberapa variabel yang memiliki pengaruh signifikan secara parsial adalah kemudahan memiliiki pengaruh siginifikan secara parsial terhaidap variabiel perilaku belanja online sebesar 0,455 atau 45,5 %, keamanan memiiliki pengaruh signiifikan secara parsial terhadap variiabel perilaku belanja online sebesar 0,300 atau 30 %, kualiitas produk memiliki penigaruh signifikan secara parsiial terhadap variabel perilaku belanja online sebesar 0,488 atau 48,8 %. Beberapa variabel yang tidak memiliki pengaruh signifikan secara parsial terhadap perilaku belanja online adalah kepercayaan, kenyamanan dan harga.
Analisis Perilaku Belanja Online Warga Muhammadiyah Selama Masa Pandemi Covid-19 Nina Ramadhani Wulandari; Ahmad Noor Islahudin
Adzkiya : Jurnal Hukum dan Ekonomi Syariah Vol 10 No 01 (2022): Adzkiya: Jurnal Hukum dan Ekonomi Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Meto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/adzkiya.v10i01.4437

Abstract

Penelitian ini bertujuan untuk menganalisis fakitor-faktor yang mempeingaruhi warga Muhammadiyah dalaim belanja onliine pada maisa pandemi Covid-19. Pada penelitian ini di analisis 100 kuesioner yang disebar secara online. Teknik pengambilan sampel yang digunakan adalah nonprobability sampling. Hasil penelitian menunjukkan bahwa kepercayaan, kenyamanan, kemudahan, keamanan, kualitas produk, dan harga secara simultan (bersama-sama) berpengaruh terhadap perilaku belanja atau berarti siginifikan. Besarnya pengaruh secara simultan adalah 0,537 atau 53,7 %. Sedangkan sisanya (100% - 53,7% = 46,3%) dipengaruhi oleh variabel lain diluar persamaan regresi ini atau variabel yang tidak diteliti. Beberapa variabel yang memiliki pengaruh signifikan secara parsial adalah kemudahan memiliiki pengaruh siginifikan secara parsial terhaidap variabiel perilaku belanja online sebesar 0,455 atau 45,5 %, keamanan memiiliki pengaruh signiifikan secara parsial terhadap variiabel perilaku belanja online sebesar 0,300 atau 30 %, kualiitas produk memiliki penigaruh signifikan secara parsiial terhadap variabel perilaku belanja online sebesar 0,488 atau 48,8 %. Beberapa variabel yang tidak memiliki pengaruh signifikan secara parsial terhadap perilaku belanja online adalah kepercayaan, kenyamanan dan harga.
Analisis Efektivitas Pengunaan Qris untuk Transaksi Pembayaran dalam Rangka Mendorong Perkembangan Ekonomi Digital: (Studi Kasus Customer Gen Z di Bandar Lampung) Muhammad Rasyid Ridlo; Nina Ramadhani Wulandari; Mawardi Mawardi; Ulil Albab
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 2 (2025): Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i2.4674

Abstract

The rapid adoption of QRIS (Quick Response Code Indonesian Standard) as a standardized digital payment system has transformed transactional behaviors in Indonesia, particularly among Generation Z and SMEs. This study explores the effectiveness of QRIS in driving digital transactions and its role in advancing the digital economy in Bandar Lampung, with a dual focus on Generation Z consumers and SMEs. Using a qualitative approach, data were collected through interviews with 13 Generation Z QRIS users and 3 SMEs (Jenggala, Ternatea, and Elora Studio). Findings indicate that QRIS adoption among Generation Z is driven by ease of use, speed, and practicality, though technical barriers like unstable internet connectivity and QR code scanning issues persist. For SMEs, QRIS enhances operational efficiency by reducing cash dependency (e.g., 70% of Jenggala’s transactions shifted to QRIS), automates financial management (Elora Studio), and improves customer satisfaction through faster transactions. However, challenges such as digital fraud (e.g., fake payment proofs at Jenggala) and infrastructure gaps underscore the need for systemic improvements. The study concludes that QRIS is pivotal in accelerating financial inclusion and digital economic growth, particularly when aligned with SME operational strategies and Generation Z’s tech-centric lifestyles. Recommendations include strengthening digital infrastructure, enhancing transaction security protocols, and fostering inclusive adoption across diverse business models.
Analisis Tingkat Kepuasan Pengguna E-Wallet Terhadap Aplikasi DANA Studi Kasus Mahasiswa Universitas Muhammadiyah Lampung Muhammad Fillah; Ruslaini; Abizar; Nina Ramadhani Wulandari; Ulil Albab
Jurnal Ekonomi Syariah Pelita Bangsa Vol. 10 No. 02 (2025): JESPB Edisi Oktober 2025
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/jespb.v10i02.2416

Abstract

This study aims to examine the influence of the quality of the DANA E-Wallet application on student user satisfaction at Muhammadiyah University of Lampung. Quantitative methods were employed, collecting data through Likert-scale questionnaires from 50 respondents. Variables analyzed include ease of use (X1), application features (X2), and user satisfaction (Y). Multiple linear regression analysis revealed that both independent variables significantly affect user satisfaction, with application features having the strongest positive influence and ease of use showing a negative effect. Validity, reliability, normality, multicollinearity, and heteroscedasticity tests confirmed the data met statistical assumptions. The results emphasize the importance of developing comprehensive and innovative features along with careful improvements in ease of use to enhance user loyalty and satisfaction. The conclusion indicates that application quality factors, especially features and ease of use, are key determinants in increasing user satisfaction of DANA E-Wallet among students.
Co-Authors Abizar Ahmad noor islahudin Mawardi Mawardi Muhammad Fillah Ridlo, Muhammad Rasyid Ruslaini, Ruslaini Ulil Albab