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All Journal Jurnal Sosial dan Sains Conference on Community Engagement Project (Concept)
Putri Siti Rohaizat
Universitas Internasional Batam
Arts Astronomy Decision Sciences, Operations Research & Management Education Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Other

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Analisis Pengaruh Sektor Pariwisata Terhadap Produk Domestik Regional Bruto Provinsi Jawa Timur Tahun 2014-2020 Ardila Eperna; Feby Fitria Salim; Lili Chinda; Putri Siti Rohaizat; Winny Stevania
Jurnal sosial dan sains Vol. 1 No. 6 (2021): Jurnal Sosial dan Sains
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1934.857 KB) | DOI: 10.59188/jurnalsosains.v1i6.128

Abstract

Produk Domestik Regional Bruto (PDRB) merupakan salah satu indikator yang digunakan untuk mengetahui pertumbuhan ekonomi suatu daerah yang dipengaruhi oleh beberapa sektor, salah satunya adalah sektor pariwisata. Sektor pariwisata memiliki peran potensial yang signifikan bagi pasar dan perekonomian di Indonesia. Kajian ini bertujuan untuk mengetahui dampak sektor pariwisata terhadap nilai Produk Domestik Regional Bruto. Objek penelitian ini adalah Provinsi Jawa Timur tahun 2014-2020. Metode yang digunakan penulis adalah penelitian kualitatif. Data yang digunakan adalah data sekunder yang diperoleh dari Badan Pusat Statistik (BPS), Biro Perekonomian Pemerintah Provinsi Jawa Timur, jurnal, dan berita. Hasil penelitian menunjukkan bahwa variabel jumlah kunjungan wisman memiliki korelasi positif tetapi tidak signifikan dan tingkat hunian kamar hotel berbintang memiliki korelasi positif yang signifikan terhadap Produk Domestik Regional Bruto di Provinsi Jawa Timur.
Implementation Of Digital Marketing For Msmes Pentol Mercon 88 In Batam City Putri Siti Rohaizat; Golan Hasan
ConCEPt - Conference on Community Engagement Project Vol 3 No 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

Digital marketing has become the most preferred marketing strategy and has been widely practiced by business actors since the Covid-19 pandemic. This is the result of the adaptation of business actors to changes in consumer behavior since the pandemic. Even so, Pentol Mercon 88 as a business engaged in the culinary field, has yet to adapt to this fully and is more fixated on conventional promotional techniques. This project aims to help businesses implement digital marketing to expand market reach and compete with similar businesses. Qualitative research was conducted using the observation method at business locations and interviews with the owner of Pentol Mercon 88. The result of implementing this digital marketing strategy is increasing brand awareness and reaching a broader market which is marked by increasing the number of followers and engagement on business social media accounts, as well as increasing business income.
Co-Authors Ardila Eperna Feby Fitria Salim Golan Hasan Lili Chinda Winny Stevania