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All Journal Journal of Management and Bussines (JOMB) Jurnal Ilmiah Ekonomika JURNAL ILMIAH GLOBAL EDUCATION
Saparudin Saparudin
Sekolah Tinggi Ilmu Ekonomi Serelo Lahat
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

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Journal : Journal of Management and Bussines (JOMB)

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Jaminan dan Fasilitas terhadap Kepuasan Pelanggan Saparudin Saparudin
Journal of Management and Bussines (JOMB) Vol 3 No 1 (2021): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v3i1.2298

Abstract

This study aims to determine the effect of guarantees and facilities on customer satisfaction either partially or simultaneously. The sample in this study was 53 people with a sampling method that was accidental sampling. The analytical method used is a quantitative analysis using the SPSS program. The result of this research is testing the effect of the Assurance variable (X1) on Customer Satisfaction (Y), obtained a Sig value of 0.000 <0.05. They are trying the influence of the Facility variable (X2) on Customer Satisfaction (Y) Sig 0.017 <0.05. The conclusions obtained are as follows: a) Assurance variable (X1) has a significant effect on Customer Satisfaction (Y); b) The Facility Variable (X2) has a significant effect on the Customer Satisfaction variable (Y); c) Assurance variable (X1), and Facility (X2) have a significant effect together on the Customer Satisfaction variable (Y). Keywords: Facilities, Guarantee, Customer Satisfaction
Co-Authors Amaludin Amaludin Melia Handayani