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All Journal DeReMa (Development Research of Management) Jurnal Manajemen International Journal of New Media Technology Jurnal Sinergitas PkM & CSR Ultima Management : Jurnal Ilmu Manajemen Journal of Tourism Destination and Attraction Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Community Service & Engagement Prosiding Konferensi Nasional PKM-CSR Formosa Journal of Sustainable Research (FJSR)
Purnamaningsih Purnamaningsih
Universitas Multimedia Nusantara
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Nursing Public Health Social Sciences Other

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The Effects of Performance Expectancy, Effort Expectancy, Facilitating Condition, and Habit on Behavior Intention in Using Mobile Healthcare Application Prio Utomo; Florentina Kurniasari; Purnamaningsih Purnamaningsih
International Journal of Community Service & Engagement Vol. 2 No. 4 (2021)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijcse.v2i4.529

Abstract

South Tangerang Health Office had the responsibility in giving outstanding healthcare services to its resident’s despite of its limitation due Covid-19 pandemic. Some programs were initiated to reduce maternal, babies and toddler mortality, and in the same time reduce the number of malnourished children. The integrated healthcare mobile application called Si Pandai Kemas TangSel had been launched and can be downloaded easily through smartphone. The study is expected to measure the effectiveness of Si Pandai Kemas TangSel using UTAUT approach by measuring the influence of performance expectancy, effort expectancy, facilitating condition and habit toward behavior intention in using Si Pandai Kemas TangSel mobile application. The study showed that the effort expectancy and habit can increase the intention to use Si Pandai Kemas TangSel application. Meanwhile, performance expectancy and facilitating conditions did not affect behavioral intention in using Si Pandai Kemas TangSel application.
THE EFFECT OF E-WOM ON DESTINATION IMAGE AND ATTITUDE TOWARDS TO THE VISIT INTENTION IN KOMODO NATIONAL PARK, INDONESIA Septi Fahmi Choirisa; Purnamaningsih Purnamaningsih; Yoanita Alexandra
Journal of Tourism Destination and Attraction Vol 9 No 1 (2021): The 8th ITSA Biennial Conference Special Edition Maret
Publisher : Fakultas Pariwisata Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/tourism.v9i1.1876

Abstract

This study aims to identify the theoretical arguments and hypotheses regarding the interrelationships among the electronic word of mouth (E-WOM), destination image, and tourist attitudes towards the visit intention when the Government has a new membership policy for visiting the Komodo National Park Indonesia. A total of Trip Advisor users, as many 388 online respondents participated in this study. Data were obtained from the online survey using a questionnaire with a Likert Scale. We evaluated the data using the Structural Equation Model (SEM) analysis and employed the Partial Least Square to assess the validity, reliability, and examine the hypothesis. The findings confirm this study reveals that E-WOM is significant in affecting the image destination and tourist attitudes that will affect to the visit intention. This result of this study will contribute to the field of e-commerce marketing, destination branding, tourism destination, and e-tourism research. This study helps tourism organizations in the development and implementation of destination marketing strategies in Indonesia. Keywords: E-WOM, tourism destination, attitude, visit intention, and Komodo National Park.
Brand’s Cool Dimension Effect on Customer Satisfaction and Its Implication to Visual E-WoM Trihadi Pudiawan Erhan; Purnamaningsih Purnamaningsih; Nosica Rizkalla
IJNMT (International Journal of New Media Technology) Vol 6 No 2 (2019): IJNMT (International Journal of New Media Technology)
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (351.118 KB) | DOI: 10.31937/ijnmt.v6i2.1224

Abstract

As Word of Mouth (WOM) progress as one of the most potent marketing instruments, millennials are a vital contributor to the growth of eWOM. Considering how powerful eWOM is and the significance of millennials as the generation that derives the transformation of eWOM as the primary source of information for the customer, it is important to know the variables that drive millennial customers desire to provide information about product and service through their own social media account. This study then employed structural equation modeling to analyze the data. This study finds that out of the two, cool factors only hedonic cool is proven to have a positive and significant influence on customer satisfaction. The other finding is that active Visual eWOM activity of customer are positively influenced by customer satisfaction.
ANALISIS PENGARUH UBIQUITY, PERSONALIZATION, DAN INFORMATIVENESS TERHADAP USEFULNESS DAN IMPLIKASINYA TERHADAP STICKINESS OF MOBILE APPLICATION TELAAH PADA PENGGUNA MUSIC STREAMING APPLICATION Purnamaningsih Purnamaningsih; Nosica Rizkalla
Ultima Management : Jurnal Ilmu Manajemen Vol 11 No 2 (2019): Vol 11 No 2 (2019): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1166.911 KB) | DOI: 10.31937/manajemen.v11i2.1391

Abstract

Music streaming application in Indonesia is starting to develop, which is marked by an increasing number of users. However, with the availability of many choices of application music streaming providers, which offer ease of accessing songs encourage users to exchange from one application to another briefly. This condition is certainly not favorable for application service providers. Considering one of the advantages obtained by the application provider is the purchase of paid content on the application. The longer an application has used the possibility to buy paid content, the higher. For this reason, this study aims to increase the frequency of application usage through the approach of post-adoption, namely stickiness. It is expected that users of music streaming applications can continue to use the application in the long run and take advantage of other services in the application. Four hypotheses will be tested and analyzed with structural equation model (SEM). The results showed that ubiquity and personalization affect usefulness, which in turn will increase stickiness. Whereas in this study, informativeness proved not to influence usefulness. The research implications describe efforts to increase the perception of the benefits of an application so that paid users want to use the application in the long run.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI BEHAVIORAL INTENTION APLIKASI DELIVERY SERVICE FOOD&BEVERAGE Hayu Gathut Abyantoro Seno; Purnamaningsih Purnamaningsih
Ultima Management : Jurnal Ilmu Manajemen Vol 13 No 1 (2021): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v13i1.2069

Abstract

Abstract - During the Covid-19 pandemic, the food and beverage industry, especially coffee consumption, increased by 44% from 2008-2019. This is also supported by the increasing number of coffee shops with the coffee to go concept, namely coffee shops that are built with simple outlets and focus on serving take away. Fore Coffee is a coffee shop with the concept of coffee to go. During the Covid-19 pandemic, several outlets of Fore Coffee were closed. Facing this circumtance Fore Coffee focused on selling through online media, including applications. However, in 2020 data shows that the performance of the Fore Coffee app has decreased. This of course had an impact on the sales of Fore Coffee. Therefore, the aim of this research is to increase consumer desire to use the Fore Coffee application. Fourteen hypotheses will be tested in this study. The data will be analyzed by using a structural equation model (SEM). The samples analyzed were 145 samples. The results of this study indicate that time saving orientation and price saving orientation have a positive influence on post-usage usefulness and post-usage usefulness has an influence on attitude towards online food delivery services, and behavioral intention. Meanwhile, hedonic motivation and prior online purchase experience have no influence on behavioral intention. Managerial implications will be discussed in depth in this study. Keywords: Convenience; Post-Usage Usefulness; Attitude; Behavioral Intention
Pengaruh Parasocial Interaction Dari Travel Vlogger Terhadap Keinginan Untuk Mengunjungi Destinasi Wisata [The Effect of Parasocial Interaction from Travel Vloggers on Desire to Visit Tourist Destinations] Purnamaningsih Purnamaningsih; Septi Fahmi Choirisa; Elissa Dwi Lestari; Nosica Rizkalla
DeReMa (Development Research of Management): Jurnal Manajemen Vol 17, No 1 (2022): MAY
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/derema.v17i1.4247

Abstract

Tourism is a growing industry in Indonesia. In early 2019, the government established super priority destinations that are expected to enhance the number of tourist visits to Indonesia. However, the increase of a tourist destination to a super priority destination has some challenges in some areas, as some tourists simply fail their trip because of the fairly high entrance costs on the super priority tourist destination, this of course makes the number of tourists visiting decrease. In addition, the pandemic of covid in early 2020 also caused many tourists to cancel their visit to Indonesia. Therefore, the study aims to enhance the number of tourist visits in Indonesia through reviews from travel vloggers on YouTube. This research wants to see what factors can drive the desire of tourists to visit through the approach of parasocial interaction that is the relationship between subscriber and travel vlogger. The study tested 4 hypotheses with the analysis of the Structural Equation Model (SEM). The results of this study indicate that attitudes of homophily and physical attractiveness have a positive effect on parasocial interaction, which will then affect intention to visit. Social attractiveness in this study has not been shown to have an effect on parasocial interaction. The managerial implications of this research related to tourism will be explored in depth.Bahasa Indonesia Abstrak: Pariwisata merupakan industri yang sedang berkembang di Indonesia. Pada awal 2019 pemerintah menetapkan destinasi superpriortas yang diharapkan dapat meningkatkan jumlah kunjungan wisatawan di Indonesia. Namun demikian, peningkatan sebuah destinasi wisata menjadi destinasi superprioritas memiliki beberapa tantangan di beberapa daerah, seperti beberapa wisatawan justru menggagalkan perjalananya karena biaya masuk yang cukup tinggi pada destinasi wisata superprioritas tersebut, hal ini tentu saja membuat jumlah wisatawan yang berkunjung menurun. Selain itu, adanya pandemic covid diawal tahun 2020 juga membuat banyak wisatawan membatalkan kunjungannya ke Indonesia. Oleh karena itu, penelitian ini bertujuan untuk meningkatkan jumlah kunjungan wisata di Indonesia melalui ulasan dari travel vlogger di Youtube.  Penelitian ini ingin melihat faktor apa saja yang dapat mendorong keinginan wisatawan untuk berkunjung melalui pendekatan parasocial interaction yaitu hubungan yang terjalin antara subscriber dan travel vlogger. Penelitian ini menguji 4 hipotesis dengan analisis Structural Equation Model (SEM). Hasil dari penelitian ini menunjukan bahwa attitude homophily dan physical attractiveness memiliki pengaruh positif terhadap parasocial interaction, yang kemudian akan mempengaruhi intention to visit. Sedangkan social attractiveness pada penelitian ini tidak terbukti berpengaruh terhadap parasocial interaction. Implikasi manajerial penelitian ini terkait pariwisata akan dijelaksan secara mendalam. 
Aplikasi Penjadwalan Pasien Online SIPURA pada Puskesmas Keranggan, Kabupaten Tangerang Selatan Florentina Kurniasari; Ika Yanuarti; Farica Perdana Putri; Purnamaningsih Purnamaningsih; Elissa Dwi Lestari; Andy Firmansyah
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 3 (2020): Peran Perguruan Tinggi dan Dunia Usaha Dalam Pemberdayaan Masyarakat Untuk Menyongsong
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (363.244 KB) | DOI: 10.37695/pkmcsr.v3i0.722

Abstract

Kebutuhan masyarakat akan layanan kesehatan sangat tergantung pada keberadaan Puskesmas dikarenakan lokasinya yang mudah dijangkau, biaya yang murah atau bahkan gratis dengan pelayanan yang memadai meskipun terkadang Puskesmas juga memiliki keterbatasan dalam jumlah sumber daya yang dimiliki. Kegiatan PkM yang dilakukan oleh tim dosen UMN ini adalah merupakan solusi dalam merancang, mengimplementasikan sekaligus melakukan pendampingan bagi masyarakat Keranggan maupun bagi pihak internal Puskesmas Keranggan berupa penjadwalan pasien secara online. Sistem aplikasi ini dapat diunduh secara gratis melalui aplikasi Android sistem integrasi layanan kesehatan SIPURA. Aplikasi penjadwalan pasien online ini diharapkan dapat meningkatkan kualitas pelayanan kesehatan yang diberikan oleh Puskesmas Keranggan, dimana pasien harus melakukan reservasi secara online dan mengurangi waktu tunggu selaras dengan kebijakan Social Distancing di saat pandemic Covid 19 ini.
The Influence of Physical Attractiveness, Social Attractiveness and Attitude Homophily towards the Credibility of Travel Vlogger Eko Sigit Pramudito; Nosica Rizkalla; Purnamaningsih Purnamaningsih
Formosa Journal of Sustainable Research Vol. 1 No. 7 (2022): December 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjsr.v1i7.2150

Abstract

The COVID-19 pandemic has caused a decline in the Indonesian economy, including the tourism sector. As the condition has been improving in 2021, several strategies have been initiated to restore consumer interest in visiting tourist attractions. One of the ways is by collaborating with travel vloggers or travel influencers to promote tourist attractions. However, in-depth consideration is needed in the selection of the representative travel vlogger. The chosen figure must be credible so that the results of the review or recommendation can be trusted by consumers. This study aims to examine whether attitude homophily, physical attractiveness and social attractiveness can affect the credibility of a travel vlogger or travel influence. Based on the results of the multiple regression analysis, it is evident that the three proposed factors have a significant effect on the credibility of travel vloggers or travel influencers
PEMBERIAN MODAL USAHA UNTUK PENYEDIAAN PRODUK KEBUTUHAN RUMAH TANGGA RAMAH LINGKUNGAN Putu Yani Pratiwi; Purnamaningsih Purnamaningsih; Nosica Rizkalla; Elissa Dwi Lestari
Jurnal Sinergitas PKM & CSR Vol 6, No 3 (2022): DECEMBER
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/jspc.v6i3.6160

Abstract

Consumption of household products still produces a lot of packaging waste in the form of sachets or plastic. This is a serious environmental problem because plastic takes hundreds of years to decompose. To reduce the problem of plastic waste, we carry out a Community Service program to increase public awareness through collaboration with Koinpack. Koinpack is a startup company that offers solutions to reduce waste from packaging of household products. Koinpack’s product packaging can be reused. Koinpack provides opportunities for the community to become partners. The purpose of this community service program is to provide business capital (in form of products) to the community to become Koinpack partners and educate consumers about eco-friendly household products and eventually raise awareness to reduce plastic waste. The program is implemented in collaboration with two partners, a housewife who has a home-based business and a BumDes in Tangerang. In addition, socialization was also carried out to the surrounding community regarding this eco-friendly household product solution. The results of this program are providing economic benefits for partners and also increasing public awareness in adopting new innovations in the form of eco-friendly household products. Academically, this program enriches the literature on sustainable consumption.Abstract in bahasaKonsumsi produk kebutuhan rumah tangga masih banyak menghasilkan sampah kemasan dalam bentuk sachet atau plastik. Hal ini menjadi masalah lingkungan yang serius karena plastik membutuhkan waktu ratusan tahun untuk terurai. Untuk mengurangi masalah sampah plastik, kami melakukan program Pengabdian Kepada Masyarakat (PKM) untuk meningkatkan kesadaran masyarakat melalui kerjasama dengan Koinpack. Koinpack adalah salah satu perusahaan rintisan yang menawarkan solusi untuk mengurangi sampah dari kemasan produk kebutuhan rumah tangga, dimana kemasan produk Koinpack dapat digunakan ulang (reuse). Koinpack juga membuka peluang bagi komunitas untuk menjadi mitra. Tujuan program PKM ini adalah menyediakan modal usaha (dalam bentuk produk) kepada komunitas untuk menjadi mitra Koinpack dan mengedukasi masyarakat mengenai solusi pembelian produk kebutuhan rumah tangga yang lebih ramah lingkungan serta membantu menumbuhkan kesadaran untuk mengurangi sampah plastik. Pelaksanaan program dilakukan dengan bekerja sama dengan dua mitra yaitu seorang ibu rumah tangga yang  memiliki usaha rumahan dan sebuah BumDes di Tangerang. Selain itu dilakukan pula sosialisasi kepada masyarakat sekitar mengenai solusi produk rumah tangga ramah lingkungan ini.  Hasil dari pelaksanaan program ini yaitu memberikan keuntungan secara ekonomi bagi mitra dan juga meningkatkan kesadaran masyarakat dalam mengadopsi inovasi baru berupa produk rumah tangga ramah lingkungan.  Secara akademis, program ini memperkaya literatur mengenai sustainable consumption.
WORKSHOP MENENTUKAN PROGRAM STUDI YANG TEPAT DENGAN METODE ANALYTIC HIERARCHY PROCESS BAGI SISWA SMK SPES PATRIAE, JAKARTA UTARA Hendy Tannady; Purnamaningsih Purnamaningsih; Cynthia Sari Dewi; Wanda Gema P.A. Hidayat
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2023): Volume 4 Nomor 2 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i2.13388

Abstract

Tujuan dari kegiatan pengabdian masyarakat ini adalah mengadakan pelatihan menggunakan metode AHP bagi siswa kelas XII SMK Spes Patriae untuk membantu mereka dalam memilih program studi yang tepat ketika melanjutkan studi ke pendidikan tinggi. Workshop diadakan di hari Jumat, 17 Februari 2023 oleh tim dosen Prodi Manajemen, Universitas Multimedia Nusantara. Simpulan dari kegiatan pengabdian masyarakat di SMK Spes Patriae dengan fokus kegiatan workshop aplikasi metode AHP untuk menentukan pilihan program studi terbaik adalah terdapat kebutuhan dari siswa dan pihak sekolah akan kemampuan dan pengetahuan bagi siswa khususnya kelas XII untuk dapat sedini mungkin mengetahui apa program studi yag akan ditempuh ketika melanjutkan studi di pendidikan tinggi. Pihak sekolah dan siswa khawatir bahwa siswa masih minim kemampuan dalam menentukan program studi akibat minimnya literasi tentang aplikasi atau metode yang dapat membantu dalam memilih alternatif terbaik.
Co-Authors Andy Firmansyah Cynthia Sari Dewi Eko Sigit Pramudito Elissa Dwi Lestari, Elissa Dwi Farica Perdana Putri Hayu Gathut Abyantoro Seno Hendy Tannady Ika Yanuarti Kurniasari, Florentina Nosica Rizkalla Nosica Rizkalla Prio Utomo PUTU YANI PRATIWI Septi Fahmi Choirisa Trihadi Pudiawan Erhan Wanda Gema P.A. Hidayat Yoanita Alexandra