Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal International Journal of Marketing and Human Resource Research
Sofi Tamara
Universitas Indo Global Mandiri
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Effects of Brand Image and Price on Purchase Decision of Vivo Smartphones in Pampangan District Sofi Tamara; Juhaini Alie; Muhammad Wadud
International Journal of Marketing & Human Resource Research Vol. 2 No. 1 (2021)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to investigate the effects of brand image and price on purchasing decisions for Vivo cell phones at Renni Cell Pampangan outlets, Ogan Komering Ilir Regency (OKI). Measurement of the sample used the Slovin formula with a final total of 53 respondents. Data were analyzed using the multiple linear regression method. Partially, the results evidence that each brand image and price affects purchasing decisions. Simultaneously, brand image and price influence purchasing decisions. This research is beneficial for the smartphone brand Vivo. To market its products, especially in the demographics outside the city, Vivo must consider brand image and price because these two factors influence purchasing decisions.
Co-Authors Juhaini Alie Wadud, Muhammad