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All Journal JURNAL SIMBOLIKA: Research and Learning in Communication Study Lektur, Jurnal Ilmu Komunikasi
Yofiendi Indah Indainanto
Universitas Diponegoro
Languange, Linguistic, Communication & Media

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Hegemoni Ideologi Konsumtif Sebagai Gaya Hidup Remaja Yofiendi Indah Indainanto
JURNAL SIMBOLIKA: Research and Learning in Communication Study (E-Journal) Vol 6, No 1 (2020): JURNAL SIMBOLIKA APRIL
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/simbollika.v6i1.3607

Abstract

The new media provides a powerful influence in shaping the knowledge and character of adolescents as a middle class group. Content packaging is represented as naturally as possible in capturing its influence, so that a hegemony practice takes place. Content that emphasizes and accentuates consumptive culture is used as a mainstay to attract the attention of audiens through Youtube channel to increase the number of viewrs to gain profit. This practice is what makes consumptive hegemony make audines subject to approval. This study describes how the practice of hegemony in shaping consumptive ideology, uses qualitative studies with a literary approach to strengthen Gramsci's hegemony explanations. Ria Ricis official Youtube channel analysis object with colorful and squsihy shopping content themes. The results show that the account packages content by cultivating the effect of pleasure in emphasizing consumptive ideology and uploading similar content with the same theme because of the approval. Social media provides a closeness between audiens and content owners so that the practice of hegemony is easily subjected to approval. In defending consumptive ideology, the dominant group makes representations that allow good responses. the hegemony made the consumptive ideology develop into a lifestyle.
Deforestation, Media, And Governance: A Discourse Network Approach to Indonesian Online News Citra Safira; Yofiendi Indah Indainanto; Faizal Hamzah Lubis
Lektur: Jurnal Ilmu Komunikasi Vol 8, No 4 (2025): Lektur: Jurnal Ilmu Komunikasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/lektur.v8i4.25553

Abstract

The study maps the discourse architecture of deforestation in Indonesian online media and assesses how actors, concepts, and issue frames are interconnected. Using a sample of 40 articles from eight portals (2024–2025), discourse-network analysis is employed to map the co-occurrence of actors and concepts. It interprets their position by connectivity and network density. The findings indicate two predominant competing blocks—environment versus economy-development—though they ultimately converge at the governance node (e.g., forest management policy, production forests, and palm oil plantation security). The Forest Management Policy operates as the axis, while Food and Energy serves as the corridor where consistent productivity claims are woven with ecological claims (coupled framing). At the level of actors, the government promotes the discourse, NGOs highlight ecological concerns, and academics act as brokers, providing evidential references to connect both blocs. These results validate the logic of agenda-setting: actors who are most prominently mentioned and cross-cut issues wield more influence in shaping the trajectory of public discourse. Policy implications are discussed, including enhancing data openness, providing space for diverse voices in the media, and defining better roles for knowledge users as connectors between arguments about production efficiency, food/energy security, and ecological boundaries.
Co-Authors Citra Safira Faizal Hamzah Lubis