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FAKTOR-FAKTOR YANG MEMPENGARUHI VOLUME PENJUALAN SPAREPART PADA PT. CALISPO MULTI UTAMA MEDAN Muhammad Yamin Siregar; Winita Winita
JURNAL AKUNTANSI DAN BISNIS : Jurnal Program Studi Akuntansi Vol 3, No 1 (2017): Mei
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jab.v3i1.429

This study aims to determine whether there is influence between advertising and personal selling to volume of spare parts sales at PT. Calispo Multi UtamaMedan. The population in this study is the buyers who make repeat purchases. Where 7.5% of the buyers population who make repeat purchases as sample for this study is 74 people. Thedata collected by using a questionnaire distributed to the buyer where the question regarding the indicators of advertising, personal selling and sales volume of spare parts at PT. Calispo Multi Utama Medan. The analytical method used is descriptive and statistical analysis method that uses linear multiple regression analysis, significant Tests And Testing simultaneous partial significant. The execution method of data analysis using SPSS 19.0 for Windows . The data used is primary and secondary data . This research using 74 respondents in the sample Participants were drawn by accidental sampling . Results based on multiple linear regression analysis showed that the variables advertising and significant positive effect Against sales volume of spare parts at PT. Calispo Multi Utama Medan.Keywords: Advertising, Personal Selling,Sales Volume of spare parts

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA PT KISEL (ANAK PERUSAHAAN PT TELKOMSEL) MEDAN Muhammad Yamin Siregar; Intan Wahyu Ningsih
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 3, No 1 (2016): JURNAL KONSEP BISNIS DAN MANAJEMEN NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v3i1.242

The objective of this research is to determine the impact of service quality dimension viewed from tangible, reliability, responsiveness, assurance, and empathy dimension towards customer satisfaction at PT. Kisel (Official Branch of PT. Telkomsel) Medan.In this research the population’s 103 respondent with sample’s used is 82 respondent. The sample selection method used is purposive sampling, based on Telkomsel customer that visit PT Kisel to complaint their problem more than 1 time. Data analyzing method that is used is multiple linear regression using SPSS version 19.0 program.The result of this research is tangible, reliability, responsiveness, assurance, empathy simultaneously have positive and significant influencetoward customer satisfaction. Based on test only reliability variable and assurance have significant influence towards customer satisfaction. based on coefficient determination test ( R2) 86,3% of customer satisfaction can be explained by tangible, reliability, responsiveness, assurance, and empathy, while the rest 13,7% is explained by other variables not observed in this research.Keywords :Tangible, Reliability, Responsiveness, Empathy, Customer satisfaction

The Performance Improvement and the Competitiveness of Private Universities (PTS) in North Sumatera through the Strategy of Building Institutional Competence Muhammad Yamin Siregar; Parulian Sihombing
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 1 (2021): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i1.1647

According to data released by DIKTI 2015 concerning the classification and ranking of the best 200 of higher education in Indonesia is only 5 universities from North Sumatera that are included in the list, both public and private universities. The purpose in this study is to examine whether there in an effect of learning orientation, internal environment and reputation on institutional competence. As well as to test whether there is an effect of competence on the achievement of institutional performance. The unit of analysis in this research is private universities. Respondents of this research were divided into 2 stages: Stage 1 is focused on the leadership of PTS (rector, vice chancellor I, II, or III; director, deputy director I, II, or III; chairman or vice chairman I, II, or III), where one PTS will be represented by one respondent. This study will describe the perceptions of PTS leader regarding organisational learning, the influence of internal environment, reputation, competence strategies and PTS performance. The second stage of respondent was extended to student suppliers, companies using graduate students, students, lectures, administration staff to describe the perception of the institutional competitiveness. The population in this study were all private universities in North Sumatera amounting 267 universities. This study uses 16 indicator so that the minimum sample requirement is 80. The data was collected using questionnaire, while data measured by Likert scale. Data were analysed use Structural Equation Modelling (SEM) through Analysis of Moment Structure (AMOS) version 16.0 program.

FAKTOR-FAKTOR YANG MEMPENGARUHI VOLUME PENJUALAN SPAREPART PADA PT. CALISPO MULTI UTAMA MEDAN Muhammad Yamin Siregar; Winita Winita
JURNAL AKUNTANSI DAN BISNIS : Jurnal Program Studi Akuntansi Vol. 3 No. 1 (2017): Mei
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jab.v3i1.429

This study aims to determine whether there is influence between advertising and personal selling to volume of spare parts sales at PT. Calispo Multi UtamaMedan. The population in this study is the buyers who make repeat purchases. Where 7.5% of the buyers population who make repeat purchases as sample for this study is 74 people. Thedata collected by using a questionnaire distributed to the buyer where the question regarding the indicators of advertising, personal selling and sales volume of spare parts at PT. Calispo Multi Utama Medan. The analytical method used is descriptive and statistical analysis method that uses linear multiple regression analysis, significant Tests And Testing simultaneous partial significant. The execution method of data analysis using SPSS 19.0 for Windows . The data used is primary and secondary data . This research using 74 respondents in the sample Participants were drawn by accidental sampling . Results based on multiple linear regression analysis showed that the variables advertising and significant positive effect Against sales volume of spare parts at PT. Calispo Multi Utama Medan.Keywords: Advertising, Personal Selling,Sales Volume of spare parts

Pemberdayaan Masyarakat Desa Patumbak I Melalui Sosialisasi Pemanfaatan Jahe Merah Sebagai Tanaman Obat Jamilah Nasution; Rahmiati, Rahmiati; Muhammad Yamin Siregar
PaKMas: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 2 (2024): November 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/pakmas.v4i2.3068

Community empowerment is a key strategy in achieving sustainable development goals, particularly in rural areas rich in natural and cultural resources. Through empowerment, communities are granted access to knowledge, skills, and resources that enable them to manage and utilize these potentials optimally and sustainably. This community service activity aims to enhance public knowledge about the benefits of red ginger (Zingiber officinale var. rubrum), which is known for its medicinal and economic properties. This program was conducted in Desa Patumbak I using an interactive lecture method, followed by an active discussion with 30 participants, including village officials, hamlet leaders, and community members. The results showed a significant improvement in participants' knowledge and skills in processing red ginger into economically valuable products. The development of red ginger-based products is expected to foster the growth of sustainable small in Desa Patumbak I. Thus, this activity has the potential to increase community income through new economic opportunities and support broader social welfare.

The Influence of Brand Image and Lifestyle on Purchase De-cisions: a Case Study of Specs Footwear Users at Universi-tas Medan Area Tegar Sry Restu’eli Gulo; Muhammad Yamin Siregar
INFOKUM Vol. 13 No. 05 (2025): Infokum
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research aims to analysed the influence of brand image and lifestyle on pur-chase decisions among Specs footwear users at Universitas Medan Area. The study ap-plies a quantitative method using a survey approach. Data were collected through ques-tionnaires distributed to 100 respondents who are active students and users of Specs footwear. The results of the analysis show that brand image has a significant positive influence on purchasing decisions. Likewise, lifestyle also has a significant effect on con-sumer behaviour in choosing Specs products. Simultaneously, brand image and lifestyle jointly contribute significantly to the decision-making process. These findings indicate that both variables are important considerations for companies in formulating marketing strategies that are aligned with consumer perceptions and lifestyles. This research con-cludes that enhancing brand image and understanding consumer lifestyle are key factors in increasing purchasing decisions.

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