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FACTORS AFFECTING INTENTION IN ACCOUNTING STUDY PROGRAM STUDENTS CHOOSING THE PUBLIC ACCOUNTANT PROFESSION Dhian Rosalina; Kartika Yuliari; Warsani Purnamasari; Muhammad Rizqi Zati
JURNAL AKUNTANSI DAN BISNIS : Jurnal Program Studi Akuntansi Vol 6, No 1 (2020): Mei 2020
Publisher : Universitas Medan Area

The research objective is to find out the factors that influence students' interest in choosing a Public Accountant career and dominant factors affect the perception of accounting students in choosing a career. Eighty accounting students at Samudra University, Langsa City were respondents in this study. The analytical technique used is Confirmatory Factor Analysis. The results of this study are the twelve items that affect student interest in career selection as a public accountant, formed into three main factors, namely 1) the intrinsic value factor of the job, 2) the professionalism factor, and 3) the labor market factor. Then, the three factors have an effect up to 77.3% on the selection of public accountant careers, while the rest are influenced by other factors outside this study. While the intrinsic value factor of a job has the highest eigenvalue score, which is 7.003 which means that the factor has the most dominant influence in the career selection of public accountants.

Analisis Efisiensi Saluran Pemasaran Buah Jeruk Di Desa Lau Riman Kabupaten Tanah Karo Warsani Purnamasari; Dhian Rosalina; Isnaniah Laili KS; Desy Astrid Anindya
Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Vol 7, No 1 (2022): April 2022
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v7i1.2052

Lau Riman Village is a citrus fruit plantation area in Tanah Karo Regency. Oranges are the leading commodity in this village, so the marketing aspect is an important part of selling and earning profits. This study aimed to identify an efficient and profitable distribution channel pattern for citrus fruit farmers in Lau Riman Village, Tanah Karo Regency. This research is quantitative descriptive research. The number of respondents in this study were eighty-eight citrus farmers in Lau Riman Village. Analysis of the data used is the farmer share approach, marketing margin, and market efficiency. The results of this study there are three marketing channels, hereinafter referred to as channels I, II, III. Efficient farmer share only exists in channel I, which only involves retailers as marketing institutions. The highest margin is in marketing channel III where marketing agencies reach out to markets outside North Sumatra, and the efficiency of marketing channels shows that the three channels used by citrus fruit farmers are less efficient

FACTORS AFFECTING INTENTION IN ACCOUNTING STUDY PROGRAM STUDENTS CHOOSING THE PUBLIC ACCOUNTANT PROFESSION Dhian Rosalina; Kartika Yuliari; Warsani Purnamasari; Muhammad Rizqi Zati
JURNAL AKUNTANSI DAN BISNIS : Jurnal Program Studi Akuntansi Vol. 6 No. 1 (2020): Mei 2020
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jab.v6i1.3262

The research objective is to find out the factors that influence students' interest in choosing a Public Accountant career and dominant factors affect the perception of accounting students in choosing a career. Eighty accounting students at Samudra University, Langsa City were respondents in this study. The analytical technique used is Confirmatory Factor Analysis. The results of this study are the twelve items that affect student interest in career selection as a public accountant, formed into three main factors, namely 1) the intrinsic value factor of the job, 2) the professionalism factor, and 3) the labor market factor. Then, the three factors have an effect up to 77.3% on the selection of public accountant careers, while the rest are influenced by other factors outside this study. While the intrinsic value factor of a job has the highest eigenvalue score, which is 7.003 which means that the factor has the most dominant influence in the career selection of public accountants.

Analisis Efisiensi Saluran Pemasaran Buah Jeruk Di Desa Lau Riman Kabupaten Tanah Karo Warsani Purnamasari; Dhian Rosalina; Isnaniah Laili KS; Desy Astrid Anindya
Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 7 No. 1 (2022): April 2022
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v7i1.2052

Lau Riman Village is a citrus fruit plantation area in Tanah Karo Regency. Oranges are the leading commodity in this village, so the marketing aspect is an important part of selling and earning profits. This study aimed to identify an efficient and profitable distribution channel pattern for citrus fruit farmers in Lau Riman Village, Tanah Karo Regency. This research is quantitative descriptive research. The number of respondents in this study were eighty-eight citrus farmers in Lau Riman Village. Analysis of the data used is the farmer share approach, marketing margin, and market efficiency. The results of this study there are three marketing channels, hereinafter referred to as channels I, II, III. Efficient farmer share only exists in channel I, which only involves retailers as marketing institutions. The highest margin is in marketing channel III where marketing agencies reach out to markets outside North Sumatra, and the efficiency of marketing channels shows that the three channels used by citrus fruit farmers are less efficient

Inovasi Minuman Berenergi Alami Berbahan Dasar Rosella dan Madu Kelulut (lebah trigona) Dalam Upaya Peningkatan Kesejahteraan Masyarakat Kawasan Ekowisata Tangkahan Warsani Purnamasari; Ahmad Prayudi; Nina Siti Salmaniah Siregar; Dhian Rosalina; Yusnaini Yusnaini
Pelita Masyarakat Vol. 8 No. 1 (2026): Pelita Masyarakat September
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/pelitamasyarakat.v8i1.18181

Kawasan Ekowisata Tangkahan di Kabupaten Langkat memiliki potensi sumber daya alam yang melimpah berupa bunga rosella merah (Hibiscus sabdariffa) dan madu kelulut (Trigona sp.), namun pemanfaatannya masih sangat terbatas. Rosella umumnya tumbuh liar dan belum dibudidayakan secara optimal, sedangkan madu kelulut hanya dipanen secara sederhana tanpa diolah menjadi produk inovatif bernilai ekonomi tinggi. Kondisi ini menunjukkan perlunya pemberdayaan masyarakat melalui pengembangan produk unggulan yang dapat meningkatkan kesejahteraan masyarakat sekaligus menjadi ikon khas kawasan wisata. Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk meningkatkan pengetahuan dan keterampilan masyarakat dalam mengolah rosella dan madu kelulut menjadi minuman berenergi alami yang sehat dan bernilai jual. Metode pelaksanaan menggunakan pendekatan Participatory Action Research (PAR) yang meliputi empat tahapan, yaitu koordinasi, sosialisasi, pelatihan dan demonstrasi pembuatan produk, serta evaluasi. Mitra kegiatan terdiri atas 20 pelaku UMKM yang berada di bawah naungan Lembaga Pariwisata Tangkahan (LPT). Hasil kegiatan menunjukkan adanya peningkatan pengetahuan peserta mengenai manfaat kesehatan rosella dan madu kelulut, peningkatan keterampilan dalam proses produksi sirup rosella madu secara higienis, serta peningkatan kemampuan dalam pengemasan dan pelabelan produk. Luaran utama kegiatan ini adalah terciptanya inovasi minuman berenergi alami berbahan dasar rosella dan madu kelulut yang berpotensi menjadi oleh-oleh khas Tangkahan dan mendukung pengembangan ekonomi kreatif masyarakat setempat.

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