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All Journal Jurnal Reviu Akuntansi dan Keuangan EQIEN - JURNAL EKONOMI DAN BISNIS Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Research in English and Education Journal Jurnal Penelitian Ekonomi Manajemen dan Bisnis J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi Ulil Albab
Chairina Chairina
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Analysis of Muslim Customer Loyalty Shopping for Fashion in the Traditional Inpres I Market in Kisaran Isnaini Harahap; Yenni Samri Juliati Nasution; Chairina Chairina
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 1 (2021): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i1.1533

Abstract

Customer loyalty is the customer's commitment to a brand, store, or supplier and is reflected in consistent repeat purchases. This customer loyalty can be influenced by product, price, service, and purchasing decisions. The purpose of this study was to determine the direct and indirect influence between product variables, prices, services, and purchasing decisions on the loyalty of Muslim customers shopping for fashion in the traditional Inpres I Market in Kisaran. Method This study uses a quantitative approach with path analysis and a sample of 100 respondents. The results of this study indicate that product, price, and service variables influence purchasing decisions by 66.6% and the remaining 33.4% are influenced by other variables. Whereas product, price, service, and purchasing decision variables affect Muslim customer loyalty in fashion shopping at Traditional Inpres I Market in Kisaran with AA contribution of 70.9% and the remaining 29.1% is influenced by other variables. From the results of the significance test of the indirect effect it was found that there was a significant indirect effect of product, price, and service variables on the loyalty of Muslim customers shopping for fashion through purchasing decisions as an intervening variable in the traditional Inpes I Market in the Range with a 95% confidence level or error rate 5%.
Co-Authors AA Sudharmawan, AA Angga Wiranata Atika Sari Br Pa Azrah Cipta Amandha Cindy Sintya Dita Sucinta Sembiring Faiz, Muhammad Fazira Syafitri Hutasuhut Frans Adetya Harahap Indah Meilina Irma Listiani Isnaini Harahap Khofifah Fauzani Mayora Mayora Mirna Annifah Hasibuan Muhammad Reza Ardhana Naila Umniati Nazla Fitria Novita Weningtyas Respati Nur Raihan Nurwijayanti Pria Mitra Purba Purnama Sari Simamora Putri Ratricia Riyan Hidayah Purnama Siti Sarah Fitriani, Siti Sarah Syamsul Arifin Yenni Samri Juliati Nasution Yofita Sandra