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All Journal JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Manajemen
Dita Amanah
Universitas Negeri Medan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANALISIS GAYA KEPEMIMPINAN BERDASARKAN TEORI KISI-KISI MANAJERIAL PADA PT. BANK MANDIRI (PERSERO), TBK DAN HARIAN SUMUT POS MEDAN Aprinawati Aprinawati; Dita Amanah; Fauzia Agustini
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 3, No 2 (2017): JURNAL KONSEP BISNIS DAN MANAJEMEN MEI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v3i2.341

Abstract

Leadership is essentially the ability of a person to build, lead, direct and mobilize others to work together to achieve the goals set. To realize these goals, a leader needs to do a series of activities including directing the people involved in the organization he leads. In other words, the purpose is achieved or not an organization is dependent on leadership.Managerial grille developed by Robert Blake and Jane Mouton is one of leadership style theories regarding the orientation of the manager on duty (production) and employees (people), and a combination of the two. This grid illustrates how attentive leader on duty and in humans thus creating a style of management and leadership. There are five basic leadership styles which include style conqueror (impoverished style), leader style mid (middle-of-the-road style), the style of the team (team style), relaxed style (country club style) and work style (task style).Leadership style has many theories put forward by experts in the fieldhuman resources, but researchers interested in studying the style of leadership based on the theory of grille managerial Blake and Mouton at PT. Bank Mandiri (Persero), Tbk Medan and SUMUT Daily Post. The reason is because of the five leadership styles that can be applied by the company, as stated above. Researchers want to know what the leadership style that is applied to both the company's five leadership styles that are owned as well as to determine whether there are differences in leadership styles are applied from both companies are based on the theory of grille managerial.This research uses descriptive exploratory method by distributing questionnaires to employees to identify leadership styles and the differences in the two companies studied.Keywords : grille managerial, leadership, leadership style
Effect Of Product Completeness And Price On Consumer Purchasing Decision In SMEs Market Medan Dedy Ansari Harahap; Dita Amanah; Fauzia Agustini
Jurnal Manajemen Vol. 22 No. 1 (2018): February 2018
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v22i1.312

Abstract

The aim of this study was to analyze the effect of the product and the price of the purchase decisions of consumers SME market case on Pajak USU (Pajus) Medan. This research uses quantitative approach with explanatory research type. The sample technique used is non probability sampling, the number of samples are 96 respondents selected at random and data collection techniques used are questionnaires that measurement using Likert scale and statistical analysis with multiple linear regression method. The results showed that product completeness partially has no positive and significant effect on consumer purchase decision and price partially have a positive and significant impact on consumer purchase decision. Whereas product completeness and price simultaneously influencing consumer purchase decision in Pajus Medan. The findings confirm that consumers' choice of coming to that place is to buy a product at a cheap price not because of the availability of a more complete product.
Co-Authors Aprinawati, Aprinawati Dedy Ansari Harahap Fauzia Agustini