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All Journal JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Ilmiah Pertanian ( JIPERTA) CULTIVATE: Journal of Agriculture Science
Siti Sabrina Salqaura
Universitas Medan Area
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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E-Marketing dan Keunggulan Kompetitif terhadap Kinerja Pemasaran dengan Online Review sebagai Variabel Moderating Siti Alhamra Salqaura; Rizky Christian Sipayung; Siti Sabrina Salqaura
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 8, No 1 (2021): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v8i1.5449

Abstract

The purpose of this study was to determine the impact of e-marketing and competitive advantage on marketing performance with online review as a moderating variable in e-commerce companies in Indonesia. This research is a quantitative descriptive research and the character of the research is explanatory descriptive. The data collection method was carried out through questionnaires distributed online to 50 people throughout Indonesia. The sampling technique is purposive sampling method. The data analysis method used is a structural equation model (SEM) using SMART-PLS 3.0 software. The results showed that there was a positive and significant influence between e-marketing and marketing performance. Competitive advantage has a positive value but not significant effect on marketing performance. While online reviews are not able to moderate the relationship between e-marketing and competitive advantage on marketing performance. The results showed that the coefficient of determination (R2) is 0.644 as the marketing performance variable is influenced by the e-marketing, competitive advantage and online review variables of 0.644 or 64.4% while the rest is influenced by other variables outside of this study
Strategi Peningkatan Produktivitas Petani Padi Sawah Terhadap Peranan Kelompok Tani di Desa Melati II Andika Syaputra; Yusniar Lubis; Siti Sabrina Salqaura; Bambang Hermanto
Jurnal Ilmiah Pertanian ( JIPERTA) Vol 5, No 1 (2023): Jurnal Ilmiah Pertanian (JIPERTA), Maret
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jiperta.v5i1.1641

Abstract

This research is for indentified and evaluate element internal and ekstenal escalation produktivitas of farmer is field  with the group of farmer in melati village ll. in this research, data analysis technique is using swot analysis withquantitative approach. the results of study shows that internally influence factors are legal entities, has aducation activity to farmers, group of farmer, has activity to farmer in order that can switch knowledge with other farmers from others village, keepingbook transfers regarding savings and loans, with the release of group farmer members there will be a reduction in the area of land for lowland rice production and the organizational structure is not working properly is a factor influencing the increase in productivity of lowland rice farmers on the role of farmer groups. Externally, the factor of influencing farmer are able to be used by tractor facilites and harvesting equipment, subsidized input facilities available to farmer groups, there are savings and loans for members of farmer groups, farmers consider organizational farmer groups to be unimportant, prices set for agricultural assistance tools are the same as tools conventional, and subsidized input facilities are not in accordance with the needs of farmers. Under these conditions, in general, the strategy for increasing the productivity of lowland rice farmers for the role of farmer groups in Melati II Village is that farmer groups have enormous strengths and opportunities to increase the productivity of lowland rice farmers for the role of farmer groups.
Produktivitas dan Efisiensi Usahatani Kopi Arabika di Kecamatan Dolok Pardamean Kabupaten Simalungun Silvia Loren Sidauruk; Mitra Musika Lubis; Siti Sabrina Salqaura; Fastabiqul Khairad
CULTIVATE: Journal of Agriculture Science Vol 1, No 1 (2023): CULTIVATE: Journal of Agriculture Science - MARET
Publisher : Mahesa Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/cultivate.v1i1.361

Abstract

This study aims to determine the factors that affect the productivity of Arabica coffee farming and to find out how the level of efficiency of Arabica coffee farming prices is in Dolok Pardamean District, Kabupaten Dolok Pardamean. Simalungun. This research is a quantitative descriptive study. This study uses questionnaire data taken directly from Arabica coffee farmers in Dolok Pardamean District, Simalungun Regency. The sample in this study amounted to 33 samples, using purposive sampling technique and taken proportionally. The analytical method used is Multiple Linear Regression analysis. Based on the results of research on factors that influence productivity and efficiency levels of Arabica coffee farming prices, the authors can conclude that: (1) Factors that affect Arabica coffee farming productivity in Dolok Pardamean District are seed variables (X2) and pesticide variables (X4) had a partial effect on the productivity of Arabica coffee farming, while the labor variable (X1) and fertilizer variable (X3) had no partial effect on the productivity of Arabica coffee farming. (2) The level of price efficiency for each factor of production is 17.96. The results of this calculation indicate that the use of labor productivity factors, seeds, fertilizers and pesticides has not been efficient in terms of optimizing factor input prices.
Co-Authors Andika Syaputra Bambang Hermanto Fastabiqul Khairad Marizha Nurcahyani Mitra Musika Lubis Rizky Christian Sipayung Salqaura, Siti Alhamra Silvia Loren Sidauruk Yusniar Lubis