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Journal : JURNAL PENDIDIKAN IPS

Strategic Location Effectiveness Against Non-Muslim Customers Interest in Saving (Bank Syari’ah Indonesia Case Study DIY) Panji Riski Kurniawan; Muslihun Muslihun
JURNAL PENDIDIKAN IPS Vol 14 No 2 (2024): JURNAL PENDIDIKAN IPS
Publisher : STKIP Taman Siswa Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37630/jpi.v14i2.1649

Abstract

The presence of Bank Syari’ah Indonesia, represents the seriousness of the government's in paying attention to the development of Sharia-based services in Indonesia, with various problems and turbulent economic conditions. Determining the strategic location of a bank is the main thing to do by paying attention to some important indicators such as proximity to the city center, shopping malls, large areas such as parking lots and other signs. The study aims to test and analyze the influence of strategic location factors on the interests of non-Muslim customers of Shariah Bank Indonesia, located in Yogyakarta Special District. The population in this study is a non-Muslim DIY community. The data used in this research is primary data collected through questionnaires and interviews with respondents. A total of 120 non-Muslim respondents were in Yogyakarta Special District. The results of the study showed that, the location variable with T table of 0.154> T counts of -1,975 with a significant rate of 0.051. This indicates that the location does not have significant effectiveness in attracting non-Muslim interest to become a customer of Bank Syari’ah Indonesia in DIY. On the contrary, the promotion and product aspects have more significant efficiency to attract non-Muslim interest in becoming a client of Bank Islamic Syari'ah in DIY, with a variable T count of 4,320> T value table 0,154 with a significant rate of 0,000, and T table 0.154> T count 5, 306 with a signifying rate 0,000.
Strategic Location Effectiveness Against Non-Muslim Customers Interest in Saving (Bank Syari’ah Indonesia Case Study DIY) Panji Riski Kurniawan; Muslihun Muslihun
JURNAL PENDIDIKAN IPS Vol. 14 No. 2 (2024): JURNAL PENDIDIKAN IPS
Publisher : STKIP Taman Siswa Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37630/jpi.v14i2.1649

Abstract

The presence of Bank Syari’ah Indonesia, represents the seriousness of the government's in paying attention to the development of Sharia-based services in Indonesia, with various problems and turbulent economic conditions. Determining the strategic location of a bank is the main thing to do by paying attention to some important indicators such as proximity to the city center, shopping malls, large areas such as parking lots and other signs. The study aims to test and analyze the influence of strategic location factors on the interests of non-Muslim customers of Shariah Bank Indonesia, located in Yogyakarta Special District. The population in this study is a non-Muslim DIY community. The data used in this research is primary data collected through questionnaires and interviews with respondents. A total of 120 non-Muslim respondents were in Yogyakarta Special District. The results of the study showed that, the location variable with T table of 0.154> T counts of -1,975 with a significant rate of 0.051. This indicates that the location does not have significant effectiveness in attracting non-Muslim interest to become a customer of Bank Syari’ah Indonesia in DIY. On the contrary, the promotion and product aspects have more significant efficiency to attract non-Muslim interest in becoming a client of Bank Islamic Syari'ah in DIY, with a variable T count of 4,320> T value table 0,154 with a significant rate of 0,000, and T table 0.154> T count 5, 306 with a signifying rate 0,000.
The Influence of Product Innovation, Branch Network, And Informaation Technology Systems on Switching Behavior of Customers from Conventional Banks Syariah Indonesia: A Case Study in Selong District Muhtar Hafiz; Muslihun Muslihun; Sanurdi Sanurdi
JURNAL PENDIDIKAN IPS Vol. 15 No. 2 (2025): JURNAL PENDIDIKAN IPS
Publisher : STKIP Taman Siswa Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37630/jpi.v15i2.3057

Abstract

This research aims to analyze the influence of product innovation, office networks, and information technology systems on the switching behavior of conventional bank customers who switch to Bank Syariah Indonesia (Case Study in Selong District). The data used is primary data collected through questionnaires/surveys. The population in this study consists of customers of Bank Syariah Indonesia who have previously used the services of conventional banks in the Selong area, with a sample obtained from 100 respondents using purposive sampling technique. In this study, a multiple linear regression analysis method was used. The results of the partial t-test are as follows: 1) Product Innovation has a significant positive effect on the switching behavior of conventional bank customers who switch to Bank Syariah Indonesia, with a sig. value of 0.000>0.05. 2) Office Network does not affect the switching behavior of conventional bank customers who switch to Bank Syariah Indonesia, with a sig. value of 0.559>0.05. 3) Information Technology System has a significant negative effect on the switching behavior of conventional bank customers who switch to Bank Syariah Indonesia, with a sig. value of 0.05=0.05. The F test (sim elevated) shows that product innovation, office network, and information technology system collectively affect the switching behavior of conventional bank customers who switch to Bank Syariah Indonesia in the Selong District. Of the three variables, the one that most dominantly influences switching behavior is the product innovation variable.