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All Journal Jurnal Dedikasi Socia : Jurnal Ilmu-Ilmu Sosial Geo Media: Majalah Ilmiah dan Informasi Kegeografian Majalah Geografi Indonesia JUITA : Jurnal Informatika Jurnal ULTIMA InfoSys Jurnal Teknik Mesin Indonesia Mekanika: Majalah Ilmiah Mekanika Jurnal Konversi Energi dan Manufaktur Jurnal Teknologi Informasi dan Komunikasi Jurnal Mesin Nusantara PELS (Procedia of Engineering and Life Science) Dharmakayana: Journal of scientists, engineers, educators and scientific activists related to society development
Edi Widodo
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mechanical Engineering Public Health Social Sciences Transportation

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Pemberdayaan Siswa SMA melalui Pelatihan Pemasaran Digital di Era Industri 4.0 di Sidoarjo Edi Widodo; Mulyadi, Mulyadi; Firdaus, Rahmat
Dharmakayana Vol 2 No 2 (2025): November : Dharmakayana: Journal of scientists, engineers, educators and scientif
Publisher : Program Studi Teknik Mesin, Fakultas Teknik Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/dk.v2i2.44171

Abstract

Mastery of design technology and digital marketing is a crucial skill in the era of Industry 4.0. These competencies are especially important for the younger generation to support product development and foster entrepreneurial mindsets. This community engagement program aimed to provide training on digital marketing strategies to senior high school and vocational school students in Sidoarjo Regency. Three schools actively participated in the program: SMK Muhammadiyah 3 Ngoro, SMK Trisakti Sidoarjo, and SMK Krian. The activities included the provision of training modules, program socialization, intensive training sessions, and continued mentoring. The training materials focused on content planning, utilization of social media, business account management, and digital promotion strategies tailored to student-created products. The results of the program indicated an increased understanding among participants of both the concepts and practices of digital marketing, as well as the emergence of student-led initiatives to build school-based brands and digital promotional accounts.
Co-Authors Ali Akbar Angga Kharisma Putra April Firman Daru arif ashari Hastuti * Hastuti Hastuti Henny Indriyawati Indah Sulistiyowati Iswanto Iswanto Khoirudin Khoirudin Mohammad Burhan Hanif Mulyadi Mulyadi Prasetyo, Andre Ryan Rachmat, Firdaus Rahmat Firdaus Siti Asmiatun, Siti sulis yulianto Vensy Vydia wistyo nugroho, wistyo nugroho