Article Per Year (5 Year)
p-Index From 2021 - 2026
0.983
P-Index
This Author published in this journals
All Journal Jurnal Studi Manajemen Organisasi Diponegoro Journal of Management Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Indicators : Journal of Economic and Business
Bambang Munas Dwiyanto
Departemen Manajemen Fakultas Ekonomika Dan Bisnis Universitas Diponegoro
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Published : 23 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 23 Documents
Search

 1   2   3 
PENGARUH GREEN MARKETING DALAM SOSIALISASI “DIET KANTONG PLASTIK” TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK ECO BAG (TAS BELANJA RAMAH LINGKUNGAN) ALFAMART MELALUI MINAT BELI SEBAGAI VARIABEL INTERVENING (Studi pada Konsumen Alfamart di Kabupaten Pati) Aziz Zulkifli Utomo; Bambang Munas Dwiyanto
Diponegoro Journal of Management Volume 11, Nomor 5, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of green marketing to attract buying interest and to persuade people to make purchasing decisions on Alfamart Eco Bag products as a substitute for plastic bags. The population used in this study is the people of Pati Regency who have shopped at Alfamart. The number of samples used in this study were 106 respondents who had been selected by purposive sampling technique and collected using a questionnaire method that had been tested for validity and reliability. This research uses Structural Equation Modeling (SEM) analysis technique with AMOS analysis tool and Sobel test which is used to answer the research hypothesis. The results showed that green marketing has a positive and significant impact on purchasing decisions on Eco Bag products. In addition, green marketing has a positive and significant influence on buying interest. While buying interest has a positive and significant influence on purchasing decisions on Eco Bag products. In this case, buying interest is able to have a significant effect in mediating the influence of green marketing on purchasing decisions.
PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP MINAT BELI ULANG JASA PRESTIGE BARBERSHOP DI KOTA SABANG DENGAN KEPERCAYAAN PELANGGAN SEBAGAI VARIABEL INTERVENING Rizka Tasya; Bambang Munas Dwiyanto
Diponegoro Journal of Management Volume 11, Nomor 5, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Along with the times, there is an increase in living standards and lifestyles that make people compete to improve their appearance in terms of hairstyles following the trends. To meet these needs, barbershops have sprung up that offer barber services to specific for men. In Sabang, the barbershop business started around 2020. One of the barbershops with an exclusive nuance is Prestige Barbershop. The target of this business is men who need an attractive appearance. However, Prestige Barbershop is not the only barbershop in Sabang. Various phenomena experienced by Prestige Barbershop, ranging from a decrease in the number of visitors to the receipt of many complaints. Therefore, this study is conducted to examine the effect of quality of services and price on the intention to repurchase Prestige Barbershop services mediated by customer trust. The sampling technique in this study is non-probability sampling with a purposive sampling procedure. A total of 110 respondents were obtained through the distribution of online questionnaires. The respondents used in this study are men who live in Sabang City and have used the services of Prestige Barbershop, then the data were analyzed using the structural equation modeling (SEM) method with the the program of analysis moment of structural (AMOS) version 24. The findings of this study indicate that service quality and price have a positive and significant effect on customer trust. Furthermore, service quality and price have a positive and significant effect on repurchase intention. This study also proves that customer trust mediates the relationship between service quality and price on repurchase intention. Therefore, it can be concluded that all research hypotheses are accepted and are expected to be a reference for Prestige Barbershop in order to increase the trust and repurchase interest of its customers.
PENGARUH DIGITAL MARKETING DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DENGAN BRAND IMAGE SEBAGAI VARIABEL MEDIASI (Studi Pada Konsumen Wingko Babat Pak Moel di Kota Semarang) Rachma Putri; Bambang Munas Dwiyanto
Diponegoro Journal of Management Volume 12, Nomor 1, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRACT Many companies are trying to recover their product sales after the pandemic. Especially these days where the business world is competitive, all companies must be able to innovate in increasing product sales and expanding market share. Digital marketing is one of strategies used by the company to introduce and market the products, also to establish communication with consumers. In addition, word of mouth can also be referred as a medium to spread accurate and reliable information that can build curiosity from other people's recommendations for a product or service. The combination of these two strategies is considered capable of forming a company's brand image if done well, which then has an impact on consumer purchasing decisions in the future. This study aims to analyze the influence of digital marketing and word of mouth on purchase decision through brand image as the mediating variable of Wingko Babat Pak Moel consumers in Semarang, so it can be a review material for Wingko Babat Pak Moel to increase their product sales and expand their market share. The population of this research is the consumers of Wingko Babat Pak Moel in Semarang City who have bought the product within one year. The data obtained through a questionnaire as many as 147 respondents were then analyzed using the AMOS 24.0 program. The results of this study indicate that Digital Marketing and Word of Mouth used as Wingko Babat Pak Moel's marketing strategy have a positive influence on Brand Image and Purchase Decisions. Then, Brand Image also has a positive influence on Purchase Decisions
Co-Authors Annisa Annisa Aruna Candra Pratiwi Aziz Zulkifli Utomo Aziz, Rasyadan Tahrizi Demante, Karina Desi Ariani Dyana Putri Nugraheni, Dyana Putri Marlin, Aksioma Milzam Haidi Rofa, Milzam Haidi Muhammad Haris Adieba, Muhammad Haris Muhammad Igor Beladin Muhammad Misbakhul Munir Numberi, Yuniati Torsina Permata, Viasti Intan Pramudita, Anitya Pinasthika Pratiwi, Aruna Candra Purnomo, Andreana Yulia Rachma Putri Rajasa Putra, Wahyu Rizka Tasya