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All Journal Majalah Ilmiah Warta Dharmawangsa Reswara: Jurnal Pengabdian Kepada Masyarakat Bisnis Net : Jurnal Ekonomi dan Bisnis Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Jurnal Bisnis Corporate Journal Economic Management and Business
Ngatno Sahputra
Universitas Dharmawangsa
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH PERSEDIAAN BARANG DAN SALURAN DISTRIBUSI TERHADAP VOLUME PENJUALAN PADA PT. EVERBRIGHT DI MEDAN Septyan Nanda Simanjuntak; Ngatno Sahputra; Al Firah
Jurnal Warta Dharmawangsa Vol 18, No 2 (2024)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wdw.v18i2.4441

Abstract

PENGARUH KUALITAS PRODUK DAN KETEPATAN WAKTU TERHADAP KEPUASAN KONSUMEN PADA CV. HARCO NANCY MEDAN Novira Anggini Hutasuhut; Ngatno Sahputra; Al Firah Al Firah
Jurnal Bisnis Corporate JURNAL BISNIS CORPORATE : VOL. 7 NO. 2 DESEMBER 2022
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jbc.v7i2.3350

Abstract

Analisis Peran Stockist Dalam Meningkatkan Penjualan Produk Herbal Pada PT. Herba Penawar Alwahida Indonesia Cabang Deli Serdang 2 Arifah Inayahtullah; Ngatno Sahputra; Al Firah
Jurnal Bisnis Corporate JURNAL BISNIS CORPORATE : VOL. 8 NO. 2 DESEMBER 2023
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jbc.v8i2.4216

Abstract

Pengaruh Pemasaran Relasional Dan Customer Gathering Terhadap Kepuasan Konsumen Pada PT. Aspacindo Kedaton Motor Medan Diki Arfanda; Ngatno Sahputra; Al Firah
Jurnal Bisnis Corporate JURNAL BISNIS CORPORATE : VOL. 8 NO. 2 DESEMBER 2023
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jbc.v8i2.4217

Abstract

PENGARUH FITUR APLIKASI DAN PELAYANAN MITRA TERHADAP KEPUASAN KONSUMEN PADA CV. MEDAN OJEK INDONESIA Sherin Sugarin; Ngatno Sahputra; Rani Rahim
Journal Economic Management and Business Vol 5, No 1 (2026)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jfeb.v5i1.8595

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh fitur aplikasi dan pelayanan mitra terhadap kepuasan konsumen pada CV. Medan Ojek Indonesia (M-Ojek). Teknik analisis data yang digunakan adalah uji reliabilitas, uji normalitas, dan regresi linier berganda. Sampel yang diteliti sebanyak 88 responden dari konsumen pengguna aplikasi M-Ojek di Kota Sibolga. Hasil penelitian secara parsial menunjukkan bahwa fitur aplikasi berpengaruh signifikan terhadap kepuasan konsumen (thitung = 3,894 > ttabel = 1,987; Sig. 0,001 < 0,05). Pelayanan mitra juga berpengaruh signifikan terhadap kepuasan konsumen (thitung = 2,312 > ttabel = 1,987; Sig. 0,023 < 0,05). Secara simultan, fitur aplikasi dan pelayanan mitra berpengaruh signifikan terhadap kepuasan konsumen (Fhitung = 19,048 > Ftabel = 3,10; Sig. 0,000 < 0,05). Nilai R Square sebesar 0,309 menunjukkan bahwa 30,9% kepuasan konsumen dipengaruhi oleh fitur aplikasi dan pelayanan mitra, sedangkan sisanya 69,1% dipengaruhi oleh variabel lain.
Analisis Peran Digital Marketing Dalam Meningkatkan Volume Penjualan Pada PT. Mondelez Indonesia Di Medan Dara AlFira; Ngatno Sahputra; Al Firah
Journal Economic Management and Business Vol 5, No 1 (2026)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jfeb.v5i1.8785

Abstract

ABSTRACT - This research aims to analyze the role of digital marketing in increasing sales volume at PT. Mondelez Indonesia in Medan. This research uses a qualitative approach with data collection techniques through interviews, observation and documentation. Data analysis techniques are carried out through the stages of data reduction, data presentation, and drawing conclusions. The research results show that digital marketing plays a role in increasing the sales volume of PT products. Mondelez Indonesia, through the use of social media and marketplace platforms such as Shopee, the company is able to expand its marketing reach, increase brand awareness and attract consumer buying interest. The Shopee platform is one of the digital media that makes the largest contribution to sales of company products. However, its implementation has experienced several obstacles, such as the uneven level of consumer involvement, high levels of competition, and the use of digital data that has not been optimal in analyzing consumer behavior. Therefore, companies need to increase creativity in creating digital content, maximize the use of consumer data, and strengthen promotional strategies through various digital platforms so that the implementation of digital marketing can be more effective in increasing product sales volume.
PENGARUH SARANA PRASARANA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PASIEN DALAM MEMILIH RUMAH SAKIT UMUM MADANI MEDAN Manna Wa Salwa Nasution; Ngatno Sahputra; Rani Rahim
Journal Economic Management and Business Vol 5, No 1 (2026)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jfeb.v5i1.8596

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh sarana prasarana dan kualitas pelayanan terhadap keputusan pasien dalam memilih Rumah Sakit Umum Madani Medan. Metode penelitian yang digunakan adalah kuantitatif dengan teknik analisis regresi linear berganda. Sampel penelitian sebanyak 100 responden yang ditentukan melalui metode random sampling. Pengumpulan data dilakukan melalui kuesioner yang telah diuji validitas dan reliabilitasnya. Hasil penelitian menunjukkan bahwa sarana prasarana berpengaruh signifikan terhadap keputusan pasien (thitung = 4,887 > ttabel = 1,660; sig. 0,000 < 0,05), kualitas pelayanan berpengaruh signifikan terhadap keputusan pasien (thitung = 4,207 > ttabel = 1,660; sig. 0,000 < 0,05), dan secara simultan kedua variabel berpengaruh signifikan (Fhitung = 310,276 > Ftabel = 3,09; sig. 0,000 < 0,05). Koefisien determinasi (R²) sebesar 0,862, yang berarti sarana prasarana dan kualitas pelayanan mampu menjelaskan 86,2% variasi keputusan pasien dalam memilih rumah sakit.
ANALYSIS OF HOUSEKEEPING DUTIES IN MAINTAINING CLEANLINESS AND COMFORT IN THE MITRA MEDIKA PREMIERE HOSPITAL Suci Ayudiah; Ngatno Sahputra; Farida Hanum
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 7, No 2 (2026): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v7i2.9311

Abstract

This study aims to analyze the implementation of housekeeping duties in maintaining environmental cleanliness and comfort at Mitra Medika Premiere Hospital. This research is motivated by the importance of hospital environmental cleanliness as part of the quality of healthcare services and the role of housekeeping in creating a safe, comfortable, and hygienic environment for patients. This study used a qualitative descriptive method with data collection techniques through observation and documentation. The results indicate that the implementation of housekeeping duties has been running quite well through the implementation of Standard Operating Procedures (SOPs), clear division of tasks, and coordination between staff. Housekeeping plays a crucial role in maintaining the cleanliness of inpatient rooms, changing linens, managing facilities, and supporting patient comfort. However, several obstacles were encountered in its implementation, such as delays in cleaning under certain conditions and operational limitations. Based on the results, it can be concluded that housekeeping implementation at Mitra Medika Premiere Hospital is in accordance with established standards and has an impact on patient comfort. Improved supervision, discipline, and work evaluation are needed to optimize the quality of hospital cleaning services.
ANALYSIS OF DIGITAL MARKETING STRATEGIES (TIKTOK) FOR THE QOQOM DIMSUM WHOLESALE UMKM IN TANJUNG MULIA HILIR URBAN VILLAGE, MEDAN CITY Dinda Aulia; Teguh Dwi Putra; Ngatno Sahputra
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 7, No 2 (2026): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v7i2.9312

Abstract

This study aims to analyze digital marketing via TikTok for the UMKM “Grosir Dimsum Qoqom” in Tanjung Mulia Hilir Subdistrict, Medan City, covering content strategies, the impact on sales, and the challenges encountered. A qualitative descriptive research method was employed, utilizing data collection techniques such as observation, interviews, and documentation. The study’s informants included the business owner, production staff, and customers. The results indicate that TikTok is utilized through the periodic uploading of content featuring product videos, production processes, price promotions, and ordering information. The use of hashtags, trending music, and comment interactions has successfully expanded promotional reach and boosted consumer interest. TikTok also plays a role in building consumer trust by visually showcasing product quality. The impact of using TikTok is evident in increased engagement, an influx of new customers, and rising sales figures. However, the business faces challenges such as maintaining content creation consistency, limited human resources, algorithm changes, and intensifying competition. Based on a SWOT analysis, the digital marketing strategy via TikTok is considered effective for expanding the market and enhancing the competitiveness of the Dimsum Qoqom UMKM.
Co-Authors Ahmad Taufiq Harahap Al Firah Al Firah Al Firah Aried Sumekar Arifah Inayahtullah Budi Antoro Dara AlFira Diki Arfanda Dinda Aulia Eddy Iskandar Farida Hanum Febi Adela Juliana Juliana Khairani Khairani Manna Wa Salwa Nasution Marviana, Ratna Dina Maya Dwi Utari Nopita Eli Novira Anggini Hutasuhut Rani Rahim Septyan Nanda Simanjuntak Sherin Sugarin Suardi Suardi Suci Ayudiah Sundoro Sundoro Teguh Dwi Putra Zulham Zulham