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PENGARUH GREEN PRODUCT KNOWLEDGE, GREEN TRUST DAN PERCEIVED PRICE TERHADAP GREEN PURCHASE INTENTION KONSUMEN AMDK MEREK AQUA DENGAN BOTOL 100% RECYCLED Agung Wiranto; Tania Adialita
Jurnal Administrasi Bisnis Vol. 16 No. 2 (2020)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/jab.v16i2.4261.174-184

Penelitian ini menguji pengaruh green product knowledge terhadap green purchase intention yang dimediasi oleh green trust dan peran perceived price sebagi moderasi antara green trust dengan green purchase intention pada AMDK merek Aqua dengan botol 100% recycled. Data yang digunakan dalam penelitian ini adalah data primer yang dikumpulkan dengan strategi survei melalui kuesioner elektronik dengan keterlibatan peneliti rendah, horizon waktu yang digunakan dalam penelitian ini merupakan crosssectional, jumlah responden dalam penelitian ini sebanyak 72 orang. Penelitian ini menggunakan uji hipotesis dengan software statistic program of social science (SPSS) versi 22. Hasil penelitian ini menunjukkan bahwa green product knowledge berpengaruh positif terhadap green trust. sedangkan green product knowledge tidak berpengaruh terhadap green purhcase intention melainkan harus dimediasi oleh green trust . Lalu green trust berpengaruh positif terhadap green pruchase intention dan dapat dimoderasi positif oleh perceived price.

Secercah Hati V. Santi Paramita; Iis Isnayati; Yusep Ikrawan; Tania Adialita
MITRA: Jurnal Pemberdayaan Masyarakat Vol 3 No 2 (2019): MITRA: Jurnal Pemberdayaan Masyarakat
Publisher : Institute for Research and Community Services

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/mitra.v3i2.888

The poverty level of urban communities, indicated by the high rate of maternal and infant mortality, the presence of stunting problems, and the poor health of the elderly in the Cibereum Village, Cimahi City, have an impact on the lack of concern for individual health and environmental health. The Secercah Hati program is created with the purpose of overcoming such problems. This program is a community empowerment program to create a healthy, knowledgeable, and prosperous society by increasing the role of women. It is collaborating with the Cimahi City Government Program, based on the 2017-2022 Cimahi City Medium Term Development Plan (RPJMD). Furthermore, the Secercah Hati Program is also an implementation of a partnership which is not only between Jenderal Achmad Yani University and the Cimahi City Government but also with Pasundan University. The program attempts to solve the issues by improving the role of Posyandu and Posbindu. The method of activity begins with a situation analysis that is coordinated with Cimahi City Government, problem identification, gathering and analyzing needs, determining priority problems, providing solutions, implementing, and evaluating. This participatory empowerment activity was carried out by forming a women's community consisting of Posyandu and Posbindu managers. Empowerment was implemented through training, workshops, mentoring, and role play (theatrical), so that they could optimize their role in improving public health and the environment and supporting the family economy. They were taught the ability to produce culinary with strong branding and market products utilizing digital marketing. In addition, they learnt to manage capital to support business sustainability. The program has an impact on increasing the number of cadres and the level of community participation in Posyandu and Posbindu activities, increasing the number of women entrepreneurs and increasing community income. The success of this community empowerment program needs to be supported by the concept of exciting and measurable activities in order to get a positive response from the community. Mentoring activities would be conducted continuously until the community is accustomed to and able to run programs independently and this is one of the keys to success. Implementing activities that synergize the Regional Government, Universities, and the community have proven to make the community empowerment program more effective.

Dampak Green Campaign pada Media Sosial Terhadap Purchase Intention Slow Fashion Product dengan Environmental Attitude sebagai Variabel Mediasi Tania Adialita; Eka Septiarini
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 1 (2023): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i1.1286

According to a survey by the Ministry of Industry, in 2019, the export growth of the apparel textile industry in Indonesia increased significantly to 56% of creative economy exports. Fast-fashion products encourage consumers to dress continuously, following trends at low cost. The fact is that fast-fashion products harm both social and environmental aspects. However, slow-fashion products have a longer product life cycle, better quality, and relatively higher prices and require full awareness from fashion businesses and consumers to slow down the production and consumption cycles of fashion products. Slow-fashion businesses carry out campaigns through Instagram, hoping that consumers will become aware of environmental conditions, adopt green behaviour and change attitudes toward consuming slow-fashion products to preserve the environment. This research is expected to provide information to slow-fashion businesses regarding purchase intention and environmental attitudes from green campaigns through Instagram to support environment-based business activities, especially slow-fashion products from Indonesia. The quantitative research method is obtained from a Likert scale questionnaire survey and analyzed using Structural Equation Modeling. Using the convenience sampling method, 128 respondents found that green campaigns and environmental attitudes positively and significantly affect the purchase intention of slow-fashion products. Furthermore, environmental attitude is mediating variable between green campaigns and slow fashion product purchase intention

Pengaruh Citra Merek Dan Harga Terhadap Minat Beli Ulang Yang Dimediasi Oleh Kepuasan Pelanggan Sunscreen Nivea Di Kota Bandung Della Yoanda; Tania Adialita
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i3.8825

The study aims to analyze the influence of brand image and price on repurchase intention mediated by customer satisfaction for Nivea sunscreen customers in Bandung. Methods of quantitative approach using surveys based on deductive reasoning. Nivea female sunscreen users who are resident in Bandung city, especially those who are in a productive age, that is, 17 years of age, are the population in this study. The convenience sampling technique is used to collect samples of as many as 120 people for this study. The data used comes from online surveys using cross-sectional data collection techniques or shot studies. The results of the research showed that brand image and price had a positive and significant influence on repurchase intention. Then, customer satisfaction plays a role in mediating the influence of brand image and price on repurchase intention. Based on the results, it is known that interest in resale is directly or indirectly influenced by brand image and price, this can be a serious concern for managers to be able to improve the brand image and price so that it can increase the interest of resale or repurchase intention for the Nivea sunscreen. Keywords : Brand Image, Price, Customer Satisfaction, Repurchase Intention

Analisi Sales Promotion dan E-Service Quality terhadap Customer Loyalty yang Dimediasi oleh Customer Satisfaction Pengguna Tokopedia di Kota Cimahi Suci Nurahma Aztiannisa; Tania Adialita
Journal of Management and Bussines (JOMB) Vol 6 No 3 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i3.8797

This research aims to find out how sales promotions and electronic service quality influence customer loyalty through Tokopedia customer satisfaction in Cimahi City. The instruments used have been tested for reliability and validity. This instrument was used to collect data from 120 female respondents who were of productive age and had shopped on the Tokopedia application. Convenience sampling and cross-sectional time horizon are the two types of data collection used. The data processing method uses descriptive tests and multiple linear regression with SPSS version 23 and the Sobel test. The research results reveal that both sales promotions and electronic service quality positively affect customer satisfaction and customer loyalty, and customer satisfaction positively impacts customer loyalty. Furthermore, through customer satisfaction, sales promotions do not affect customer loyalty, while electronic service quality affects customer loyalty through customer satisfaction. Keywords: Sales Promotion, Electronic Service Quality, Consumer Satisfaction, Consumer Loyalty

Analisis Harga Dan Cita Rasa terhadap Loyalitas Pelanggan yang Dimediasi oleh Kepuasan Pelanggan Minuman Teh dalam Kemasan Siap Minum Merek Teh Botol Sosro di Kota Bandung Nadila Octa Nuraini; Tania Adialita
Journal of Management and Bussines (JOMB) Vol 6 No 3 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i3.8804

This research aims to analyze the impact of price and taste on customer loyalty, with customer satisfaction as a mediator, in ready-to-drink packaged tea drinks under the Teh Botol Sosro brand in Bandung City. The research method uses a quantitative approach with surveys and Likert questionnaires. The research instrument has gone through the validity, reliability, descriptive analysis, classical assumptions, multiple regression and Sobel test stages. Data was collected from 120 respondents aged at least 17 years who had consumed Teh Botol Sosro at least twice a month. The analysis results show that price and taste positively influence customer satisfaction, while taste and customer satisfaction have a positive influence on loyalty. However, customer satisfaction does not act as a mediator between price, taste and customer loyalty. In conclusion, price and taste have a direct influence on the satisfaction and loyalty of Teh Botol Sosro customers in Bandung City. Keywords: Taste, Price, Customer Satisfaction, Customer Loyalty

Pengaruh E-Service Quality terhadap Repurchase Intention yang Dimediasi oleh Customer Satisfaction Pengguna E-Commerce Tokopedia di Kabupaten Bandung Barat Arnie Shabrina Zaelani; Tania Adialita
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 1 (2024): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i1.1766

Since the advent ofÂ e-commerce, shopping patterns have shifted from traditional to more modern ones, where people can now shop online solely through smartphones. In Indonesia, there are numerous marketplace platforms such as Tokopedia, Shopee, Lazada, Bukalapak, and Blibli. In 2022, the number of e-commerce users in Indonesia reached 178,94 million, and it is projected to increase to 196,47 million by the end of 2023. Tokopedia is one of the leading e-commerce platforms in Indonesia. In 2020, Tokopedia ranked third in the category of online sales wensites as the e-commerce platform with the highest number of users in Indonesia. However, Tokopedia experienced a decline in index from 2021 to 2023, with a decrease of 5,4%. The aim of this research is to determine the effect of e-service quality on repurchase intention which is mediated by customer satisfaction of Tokopedia e-commerce users in West Bandung Regency. 90 respondents who used the Tokopedia e-commerce application participated in this research. A cross-sectional method or one-shot study was used to obtain data. Using SPSS 25 software, data analysis procedures for this research include the Sobel, test simple regression analysis, and multiple regression analysis. From the survey, it is found that the research results that e-service quality has a positive and significant effect on customer satisfaction. Then e-service quality also has a positive and significant influence on repurchase intention. Apart from that, customer satisfaction has a positive and significant effect on repurchase intention. Then, customer satisfaction succeeded in mediating the influence of e-service quality on repurchase intention.

PENGARUH SALES PROMOTION TERHADAP IMPULSE BUYING MELALUI POSITIVE EMOTION PENGGUNA E-COMMERCE SHOPEE Dini Adzqia; Tania Adialita
Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Vol 13, No 1 (2024): April
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/equili.v13i1.1880

ABSTRAKPerkembangan pengguna internet di Indonesia dalam 5 tahun terakhir ini meningkat sangat pesat terutama dalam penggunaan e-commerce sebagai sarana jual beli online. Dua situs e-commerce terbesar di Indonesia, Shopee dan Tokopedia, terus bersaing memperebutkan pangsa pengunjung situs e-commerce. Penelitian ini bertujuan untuk mengetahui pengaruh Sales Promotion terhadap Impulse Buying yang dimediasi oleh Positive Emotion pada e-commerce Shopee di Kota Bandung. Penelitian ini menggunakan metode kuantitatif dengan menggunakan uji validitas, uji reliabilitas, uji analisis regresi linier sederhana, uji linear berganda, uji hipotesis dan uji Sobel. Pengumpulan data dilakukan secara online dan peneliti mendapatkam 177 responden berdomisili di Kota Bandung. Hasil penelitian menunjukkan bahwa sales promotion berpengaruh terhadap positive emotion dan impulse buying, positif emotion berpengaruh terhadap impulse buying dan sales promotion berpengaruh terhadap impulse buying yang dimdiasi oleh positive emotion.Kata kunci : Promosi Penjualan, Emosi Positif, Pembelian Implusif.ABSTRACTThe development of internet users in Indonesia in the last 5 years has increased very rapidly, especially in the use of e-commerce as a means of buying and selling online. The two largest e-commerce sites in Indonesia, Shopee and Tokopedia, continue to compete for the share of visitors to e-commerce sites. This study aims to determine the effect of Sales Promotion on Impulse Buying which is mediated by Positive Emotion in e-commerce Shopee in Bandung City. This study uses quantitative methods using validity tests, reliability tests, simple linear regression analysis tests, multiple linear tests, hypothesis testing and Sobel tests. Data collection was carried out online and researchers found 177 respondents residing in Bandung City. The results showed that sales promotion affects positive emotion and impulse buying, positive emotion affects impulse buying and sales promotion affects impulse buying which is mediated by positive emotion.Keywords : Sales Promotion, Positive Emotion, Impluse Buying

PENGARUH PRODUCT QUALITY, PRICE TERHADAP REPURCHASE INTENTION MELALUI CUSTOMER SATISFACTION HONDA SCOOPY DI BANDUNG RAYA Fauzan Arif Ramadhan; Tania Adialita
Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Vol 10, No 1 (2024)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jep.v10i1.1971

ABSTRAKKualitas produk dan harga yang bersaing dapat membantu konsumen untuk memutuskan pembelian suatu produk. Penelitian ini bertujuan untuk mengetahui pengaruh product quality dan price terhadap repurchase intention yang dimediasi oleh customers satisfaction. Produk Honda Scoopy mengalami fluktuasi penjualan. Penelitian ini melibatkan sampel dan populasi dengan usia minimal 17 tahun ke atas dan pengguna motor Honda Scoopy. Jumlah dari sampel penelitian ini ditetapkan sebanyak 125 responden, mengumpulkan sampel dengan convenience sampling yang termasuk dalam kategori non-probability sampling. Analisis data menggunakan SPSS 26. Dalam hasil penelitian mendapati bahwa product quality berpengaruh signifikan terhadap customer satisfaction, price berpengaruh signifikan terhadap customer satisfaction, product quality berpengaruh signifikan terhadap repurchase intention, price tidak berpengaruh signifikan terhadap repurchase intention, customer satisfaction berpengaruh signifikan terhadap repurchase intention, customer satisfaction berperan memediasi pengaruh product quality terhadap repurchase intention, dan , customer satisfaction tidak berperan memediasi pengaruh price terhadap repurchase intention.Kata Kunci: Kualitas Produk; Harga; Kepuasan Konsumen; Minat Beli UlangABSTRACTProduct quality and competitive prices can help consumers to decide to buy a product. This study aims to determine the effect of product quality and price on repurchase intention mediated by customer satisfaction. Honda Scoopy products experience sales fluctuations. This study involves samples and populations with a minimum age of 17 years and over and Honda Scoopy motorcycle users. The number of samples of this study was determined as 125 respondents, collecting samples with convenience sampling which is included in the non-probability sampling category. The results of the study found that product quality has a significant effect on customer satisfaction, price has a significant effect on customer satisfaction, product quality has a significant effect on repurchase intention, price has no significant effect on repurchase intention, customer satisfaction has a significant effect on repurchase intention, customer satisfaction plays a role in mediating the effect of product quality on repurchase intention, and, customer satisfaction does not play a role in mediating the effect of price on repurchase intention.Keywords: Product Quality; Price; Customer Satisfaction; Repurchase Intention

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