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All Journal J-MAS (Jurnal Manajemen dan Sains) OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jurnal Ekonomi, Manajemen, Akuntansi
Eka Septiarini
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Economics, Econometrics & Finance Education Social Sciences

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Dampak Green Campaign pada Media Sosial Terhadap Purchase Intention Slow Fashion Product dengan Environmental Attitude sebagai Variabel Mediasi Tania Adialita; Eka Septiarini
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 1 (2023): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i1.1286

Abstract

According to a survey by the Ministry of Industry, in 2019, the export growth of the apparel textile industry in Indonesia increased significantly to 56% of creative economy exports. Fast-fashion products encourage consumers to dress continuously, following trends at low cost. The fact is that fast-fashion products harm both social and environmental aspects. However, slow-fashion products have a longer product life cycle, better quality, and relatively higher prices and require full awareness from fashion businesses and consumers to slow down the production and consumption cycles of fashion products. Slow-fashion businesses carry out campaigns through Instagram, hoping that consumers will become aware of environmental conditions, adopt green behaviour and change attitudes toward consuming slow-fashion products to preserve the environment. This research is expected to provide information to slow-fashion businesses regarding purchase intention and environmental attitudes from green campaigns through Instagram to support environment-based business activities, especially slow-fashion products from Indonesia. The quantitative research method is obtained from a Likert scale questionnaire survey and analyzed using Structural Equation Modeling. Using the convenience sampling method, 128 respondents found that green campaigns and environmental attitudes positively and significantly affect the purchase intention of slow-fashion products. Furthermore, environmental attitude is mediating variable between green campaigns and slow fashion product purchase intention
Pengaruh Citra Institusi, Harga dan Lokasi terhadap Keputusan Memilih Universitas Swasta di Bandung Ezra Karamang; Eka Septiarini; Palupi Permata Rahmi; Fanji Wijaya
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 1 (2024): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

The objective of this research is to explore how institutional image, price, and location influence students' decisions when selecting private universities in Bandung City. This study aims to provide deep and relevant insights for the development of effective student recruitment strategies. The research employs a quantitative method with a verificative analysis technique to describe both partial and simultaneous influences. Sampling was conducted using a purposive sampling technique through the distribution of questionnaires, direct observations, and interviews with students from private universities in Bandung. Based on predetermined criteria, from the entire population of 2043 respondents, a total of 244 samples were deemed suitable for use in this study. The partial T-test results confirm that institutional image and price have a strong influence on students' decisions to choose private universities in Bandung, while location does not have a significant impact. Simultaneously, the F-test indicates that institutional image, price, and location significantly influence students' decisions. In conclusion, the regression model used meets various classical assumptions, and the variables studied have a strong influence on students' decisions when selecting private universities in Bandung.
Analisis Faktor-Faktor yang Mempengaruhi Keputusan Mahasiswa Melanjutkan Pendidikan di IAIN Sultan Amai Gorontalo Suci Larasati; Eka Septiarini; Sukmawati Nihali
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 4: Mei 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i4.3518

Abstract

Penelitian ini merupakan penelitian dengan pendekatan kuantitatif. Populasi pada penelitian ini adalah seluruh mahasiswa baru IAIN Sultan Amai Gorontalo Angkatan 2022. Metode pengambilan sampel yang digunakan adalah simple random sampling dan jumlah sampel yang diambil dalam penelitian ini adalah 261 mahasiswa. Metode pengumpulan data dalam penelitian ini adalah dengan menggunakan kuisioner dengan menggunakan teknik regresi berganda dan pengolahan data menggunakan SmartPLS. Hasil penelitian menunjukkan bahwa faktor lokasi, promosi, reputasi, referensi dan biaya pendidikan memiliki pengaruh positif dan signifikan terhadap keputusan mahasiswa dalam memilih IAIN Sultan Amai Gorontalo. Sedangkan faktor akreditas, physical evidence, kualitas pelayanan dan beasiswa tidak memiliki pengaruh yang signifikan terhadap keputusan mahasiswa memilih IAIN Sultan Amai Gorontalo.
Co-Authors Fanji Wijaya Karamang, Ezra Palupi Permata Rahmi Suci Larasati Sukmawati Nihali Tania Adialita