Garuda - Garba Rujukan Digital

p-Index From 2021 - 2026

2.735

P-Index

This Author published in this journals

All Journal Gadjah Mada International Journal of Business MIX : Jurnal Ilmiah Manajemen Jurnal Fakultas Ekonomi Jurnal Manajemen Indonesia Ilomata International Journal of Management Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Ilomata International Journal of Management Indonesian Journal of Tourism and Leisure JELAJAH: Journal of Tourism and Hospitality Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat ASEAN Marketing Journal Jurnal Manajemen dan Pemasaran Jasa

Ike Janita Dewi

Universitas Sanata Dharma, Yogyakarta

Author-ID : 2575238

Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

Published : 22 Documents Claim Missing Document

Claim Missing Document

Articles

Title

Reformulating a Market-Driven Service Strategy of Community-Based Tourist Destinations Post-Pandemic Covid-19: Evidence from Indonesia Ginta Ginting; Ike Janita Dewi
Ilomata International Journal of Management Vol 3 No 3 (2022): July 2022
Publisher : Yayasan Ilomata

The COVID-19 pandemic has exposed tourism villages to various challenges. Tourism villages as a form of rural tourism which are managed by local people face more serious problems due to their lack of expertise. This study aims to apply customer-driven strategies in formulating strategies to market tourism villages. Employing marketing concepts of service quality, satisfaction, and revisit intention, this research investigates the mediating role of satisfaction in the relationship between service quality and revisit intention. Tourist perceptions are further analyzed based on their demographic and psychographic characteristics to provide insights into the formulation of segmentation strategies. This research collects data from 203 people who have visited tourism villages. Data were collected offline and online using Google Forms. Results of Regression Analysis with Mediation and Bonferonni's Multiple Comparison indicated that Reliability, Empathy, and Tangibles have a positive effect on satisfaction. Further, satisfaction fully mediates the effect of Reliability and Empathy on revisit intention. Meanwhile, satisfaction partially mediates the effect of Responsiveness and Tangibles on revisit intention.

High-Value Experience, High-Value Market Segments, and Sustainability Principles in Quality Tourism: Case Studies on Community-based Tourism Destinations in Indonesia Ike Janita Dewi; Sri Ismulyati; Ginta Ginting
Ilomata International Journal of Management Vol 3 No 4 (2022): October 2022
Publisher : Yayasan Ilomata

Quality tourism which has been recently proposed as the tourism development paradigm is still poorly defined. This paper attempts to explore the literature on this subject. Having visited quality tourism in tourism, sustainable tourism, and marketing-related literature, we propose that it pertains to three aspects 1) quality, high-value, and satisfying tourism products and services, 2) consumers who will ‘happily’ pay more to enjoy the high-value experience, and 3) aspect of ethics, transparency, and respect towards human, nature, and culture. Further, using the three aspects of quality tourism as a framework, case studies are presented to (1) analyze the adoption of the quality tourism paradigm at community-based tourism destinations in Yogyakarta and, (2) propose recommendations to transform these destinations to become quality tourism destinations. The case studies on three tourism villages as community-based tourism destinations that some aspects to be enhanced include the development of High-Value Experience as Represented by the Price of Tourism Products/Packages, marketing strategies to target High-value Market Segments, and further adoption of sustainable tourism development practices.

Development Concept and Strategy for Creative Tourism of Community-Based Tourism Destinations in Yogyakarta Ginta Ginting; Ike Janita Dewi; Imas Maesaroh; Maya Maria
Ilomata International Journal of Management Vol 4 No 1 (2023): January 2023
Publisher : Yayasan Ilomata

The paper explores the current condition and the potential development of creative tourism in the context of community-based tourism (CBT) in Yogyakarta, Indonesia. A particular context was studied, that is, in the times of COVID-19 pandemic, where its adverse effects were experienced by tourism industry. Based on the research of the current state of creative tourism products in the tourism villages as CBT destinations, the paper aims to identify the factors contributing to the development of creative tourism products in tourism villages based on their cultural and natural assets. The research was conducted in three tourism villages in Yogyakarta by employing observation and interviews with the tourism villages’ managers and community members. Data were analyzed employing content-analysis. Findings of the research show that creative tourism is important for the survivability of tourism villages’ business especially during and post pandemic. Findings also bring in the importance of leadership and entrepreneurship of the tourism villages. Such result contributes to the conceptual understanding of creative tourism development, especially in the context of CBT destinations, to be able to enhance the resilience of tourism villages and to continue prosper the local community.

Utilitarian and Hedonic Shopping Motives and Attitude towards Online Shopping of Generation Z in Indonesia Dewi, Ike Janita; Mahemba, Umbu Saga Ana Kaka
Ilomata International Journal of Management Vol. 5 No. 2 (2024): April 2024
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v5i2.1135

The purpose of this study was to analyze the effect of hedonic and utilitarian shopping motives on generation Z's online repurchase intention. The study also aims at examining the interaction between consumers’ internal factor (that is, shopping motives) and external stimuli (i.e, product type) on online repurchase intention. This research uses a quantitative approach, namely explanatory research. The research was conducted on 143 respondents of generation Z in Indonesia. The data analysis technique used in this study is multiple regression with mediating variables and independent sample t-test. The results showed that: 1) Hedonic and utilitarian shopping motives positively affect online repurchase intention of generation Z, 2) Attitudes towards online shopping partially mediated the influenceof utlilitarian and hedonic shopping motives on online repurchase intention of generation Z, 3) Hedonic shopping motives’ influence on online repurchase intention of generation Z is higher than that of utilitarian motives if the product category is a hedonic product, and 4) Utilitarian shopping motives’ influence on online repurchase intention of generation Z is higher than that of hedonic motives if the product category is a utilitarian. The research provides important implications that consumers (especially Generation Z) have hedonic and utilitarian online shopping motives. Therefore, managers need to provide online shopping experience which can evoke both both hedonic and utilitarian shopping motives.

Co-Authors Ani Wijayanti Anjani, Dela Cintyalaras, Agatha Dela Anjani Gabriela Intani Putri Ginta Ginting Ginta Ginting, Ginta Imas Maesaroh Kurniawati, Lucia Laksono, Ferrynela Purbo Lucia Wiwid Wijayanti Maesaroh, Imas Mahemba, Umbu Saga Ana Kaka Maria, Maya Natalia, Kristina Vika Nugraheni, Yemima Septi Nugroho, Geraldus Willem Listyanto Odilia Larasati Hertaswari Putri, Gabriela Intani Ratih Puspa Nirmala Ratih Puspa Nirmala Sri Ismulyati Swee Hoon Ang Utari, Bertha Rivieda Diah

Title Search

Found 4 Documents Search Journal : Ilomata International Journal of Management

Abstract

Abstract

Abstract

Abstract

Title

Found 4 Documents
Search
Journal : Ilomata International Journal of Management