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All Journal JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Dinasti International Journal of Education Management and Social Science Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Enrichment : Journal of Management Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat Parsimonia: Jurnal Akuntansi, Manajemen dan Bisnis Prosiding Seminar Nasional Ekonomi dan Bisnis Universitas Ma Chung
Kurniawati, Lucia
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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SOSIALISASI EKONOMI RUMAH TANGGA DAN INVESTASI UNTUK PENANGGULANGAN RENTENIR Yulita, Ima Kristina; Kurniawati, Lucia; Wardhani, Aurelia Melinda Nisita; Sinaga, Klemensia Erna Christina
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 3 No. 1 (2021): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v3i1.1886

Abstract

Masyarakat dusun Baran dan Putat Wetan belum menyadari pentingnya mengelola keuangan keluarga dengan baik dan pada saat mengalami kesulitan keuangan merela cenderung meminjam uang ke rentenir yang memberikan bunga pinjaman tinggi. Kegiatan sosialiasi ini bertujuan untuk memberikan : (1) pemahaman kepada warga terkait pentingnya pengelolaan keuangan yang baik dalam rumah tangga, (2) pemahaman kepada warga tentang pentingnya investasi jangka panjang, (3) edukasi kepada warga terkait dampak negatif kredit dari rentenir. Metode yang digunakan adalah pendampingan, penyuluhan/pelatihan, dan diskusi. Hasil dari pengabdian ini adalah munculnya kesadaran dari masyarakat untuk mengelola keuangan keluarga dengan baik, menyadari pentingnya menabung, mampu membuat skala prioritas kebutuhan dan mampu memilih tempat yang lebih aman jika memerlukan dana (tidak lagi mengandalkan rentenir).
Peningkatan Kapasitas Pengelolaan Social Media Marketing dalam Pengembangan Pariwisata Berkelanjutan Dusun Tegal Balong, Bimomartani, Sleman Rubiyatno, Rubiyatno; Kurniawati, Lucia; Diva, Maria Angela
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 3 No. 2 (2021): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v3i2.2354

Abstract

Dusun Tegal Balong secara geografis berada Desa Bimomartanni, Kecamatan Ngemplak, Kabupaten Sleman, Provinsi Daerah Istimewa Yogyakarta. Dusun Tegal Balong berada di pinggir Kota Yogyakarta, dengan pesona khas alam pedesaan yang asri. Kapasitas masyarakat di Dusun Tegal Balong berkaitan dengan pemasaran pariwisata terutama sosial media marketing sangat di era digital cukup terbatas. Potensi wisata alam, budaya, kuliner yang dimiliki Dusun Tegal Balong harus dikelola dan dipasarkan dengan baik di era digital dengan media yang tepat sehingga Dusun Tegal Balong dapat menjadi destinasi wisata pedesaan yang berkelanjutan. Pendampingan peningkatan kapasitas pengelolaan social media marketing di Dusun Tegal Balong, Bimomartani, Ngemplak, Sleman dilakukan dalam rangka memberikan tambahan pengetahuan dan pemahaman dasar berkaitan dengan social media marketing dan pariwisata berkelanjutan serta meningkatkan kapasitas pengelolan social media marketing untuk mengembangkan pariwisata berkelanjutan Dusun Tegal Balong, Bimomartani, Ngemplak, Sleman. Pendampingan ini menghasilkan peningkatan kapasitas dan kreativitas dalam bersosial media untuk pengembangan pariwisata berkelanjutan melalui akun sosial media sebagai sarana pemasaran Dusun Tegal Balong, Bimomartani, Ngemplak, Sleman
MENUMBUHKAN MINDSET KELEMBAGAAN DALAM PENGELOLAAN DESA WISATA Kurniawati, Lucia; Laksono, Ferrynela Purbo; Pranatasari, Fransiska Desiana
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 4 No. 1 (2022): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v4i1.2953

Abstract

Pandemi Covid 19 menyebabkan aktivitas pariwisata sempat terhenti pada pertengahan tahun 2020. Banyak daya tarik wisata yang menghentikan kegiatannya mengikuti anjuran dari pemerintah. Tak terkecuali dengan daya tarik wisata yang berada di wilayah pedesaan Daya tarik wisata Pancuran Tuk Bulus salah satunya. Kawasan lembah sungai yang terletak di Dusun Tegalbalong, Kelurahan Bimomartani, Kapanewon Ngemplak Kabupaten Sleman ini pada saat sebelum pandemi sudah menampakkan aktivitas pariwisatanya. Dengan potensi mata air berlimpah yang dimilikinya, Pancuran Tuk Bulus mengundang wisatawan lokal setempat untuk menikmati kejernihan dan kesegaran air serta suasana alami yang mengelilingi kawasan tersebut. Namun mereka harus berhenti beroperasi sementara karena pandemi. Namun demikian, pengelola dan masyarakat Dusun Tegalbalong tidak berhenti dalam mengembangkan daya tarik wisata Pancuran Tuk Bulus tersebut. Mereka justru melihat ini sebagai peluang untuk terus mengembangkan Pancuran Tuk Bulus agar menjadi semakin siap menerima kunjungan dari wisatawan dari wilayah yang lebih luas. Dalam hal ini perlu adanya pendampingan. Mereka merespons positif inisiatif perguruan tinggi untuk terlibat dalam pengembangan Pancuran Tuk Bulus. Pada kesempatan ini, Tim abdimas pengabdian masyarakat memberikan pendampingan tentang growth mindset untuk pengembangan kelembagaan daya tarik wisata Pancuran Tuk Bulus. Terdapat beberapa pendekatan dalam kegiatan pengabdian. Pertama kegiatan pendampingan dengan melalui media Whatsapp dan secara tatap muka terbatas. Kedua dengan menggunakan pelatihan berupa talk show dengan melalui zoom meeting. Dan ketiga memberikan membuat video.
PENGARUH GREEN PERCEIVED RISK DAN GREEN PERCEIVED VALUE TERHADAP GREEN REPURCHASE INTENTION DENGAN GREEN TRUST SEBAGAI MEDIASI Owen, Oliver; Pranatasari, Fransisca Desiana; Kurniawati, Lucia
Parsimonia - Jurnal Ekonomi dan Bisnis Vol 11 No 2 (2024): Parsimonia: Jurnal Akuntansi, Manajemen dan Bisnis
Publisher : Ma Chung Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/parsimonia.v11i2.1041

Abstract

The phenomenon of global warming is a crucial problem today, efforts that can be made are to create a green movement or go green to overcome environmental damage and at the same time realize a sustainable environment. One of the efforts of the Indonesian Government to respond to this phenomenon is by launching a Green Economy to create Sustainable Development. MSMEs are one of the joints of the economy that can boost the realization of the Green Economy. Therefore, Indonesian MSMEs must be able to create a quality green brand and product. The creation of products and brands must pay attention to marketing science, especially green marketing for green products. Marketing green products must consider bad consumer perceptions, good consumer perceptions, and consumer trust to assess how likely consumers are to make repeat purchases. This study aims to determine the effect of green perceived risk and green perceived value on green repurchase intention with green trust as a mediation study on visitors to the Wiguna Yogyakarta market. The population in this study were all visitors to the Wiguna Yogyakarta market. This study uses a non-probability sampling technique with a purposive sampling method. This study used 130 respondents as samples whose data were obtained through the distribution of online questionnaires in the form of Google Forms. The analysis technique in this study is Partial Least Square with the SmartPLS 4 application. The results of this study indicate that Green Perceived Risk has a significant negative effect on Green Repurchase Intention, Green Perceived Value has a significant positive effect on Green Repurchase Intention, Green Perceived Risk has no effect on Green Repurchase Intention with Green Trust as a mediator, Green Perceived Value has an effect on Green Repurchase Intention with Green Trust as a mediator.
PENDAMPINGAN KAUM MUDA DALAM RANGKA MEWUJUDKAN SUSTAINABLE TOURISM DI DESA WISATA PURWOSARI, GIRIMULYO, KULON PROGO Kurniawati, Lucia; Utari, Bertha Rivieda Diah; Dewi, Ike Janita; Laksono, Ferrynela Purbo; Wijayanti, Lucia Wiwid; Nugroho, Geraldus Willem Listyanto; Nugraheni, Yemima Septi; Cintyalaras, Agatha
ABDIMAS ALTRUIS: Jurnal Pengabdian Kepada Masyarakat Vol 7, No 1 (2024): April 2024
Publisher : Universitas Sanata Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24071/aa.v7i1.7397

Abstract

Youth assistance in order to realize Sustainable Tourism in Purwosari Tourism Village, Girimulyo, Kulon Progo is carried out to support the realization of sustainable tourism in Purwosari Tourism Village as mandated by the Yogyakarta Special Region Tourism Office that tourism activities in all areas of the Yogyakarta Special Region must be sustainability-oriented. This assistance is carried out in three stages, namely the preparation stage, the implementation stage, and the evaluation stage. All stages of activities will be carried out from May to August 2023. Training participants come from various generations and fields so that all parts of the community get experiences and lessons that are expected to spread to other communities. During the activity participants are active in interacting and communicating.
PENGEMBANGAN STRATEGI PARIWISATA BERKELANJUTAN DESA WISATA DI YOGYAKARTA MELALUI ANALISIS SWOT (MATRIKS KUADRAN SWOT DAN EFAS &IFAS) Rubiyatno, Rubiyatno; Kurniawati, Lucia; Pranatasari, Fransisca Desiana
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 3 (2023): JMBI UNSRAT Volume 10 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i3.52151

Abstract

Indonesia and tourism are an inseparable and mutually synergistic unit that has the potential to become a competitive advantage for Indonesia. Tourism Villages present an overall atmosphere that reflects rural authenticity in terms of social, economic, cultural, daily life, customs, has unique architecture and spatial planning. distinctive and unique, or economic activities that are unique and interesting and have the potential to develop tourism components. This research aims to provide recommendations for developing strategies for the potential of tourist villages through SWOT analysis with matrices, quadrants and EFAS&IFAS. The goal is to achieve sustainable tourism in the Special Region of Yogyakarta. This research is a qualitative descriptive research. Observation, interview and literature study methods were used to obtain information about tourism potential. Qualitative descriptive analysis was used to formulate a Tourism Development Strategy in the Special Region of Yogyakarta based on SWOT Analysis. As a result, tourist villages can utilize recommended tourism village development strategies to achieve sustainability Keywords: Strategy, tourist villages, tourism, sustainable tourism, SWOT analysis
Pengaruh Greenwash terhadap Green Purchase Intention yang Dimediasi oleh Green Trust dan Green Skepticism: Studi pada Konsumen Galon Sekali Pakai Le Minerale di Yogyakarta Simanjuntak, Lydia Novita; Kurniawati, Lucia; Wadyatenti, Maria Angela Diva Vilaningrum
Prosiding Seminar Nasional Ekonomi dan Bisnis Vol. 4 (2024): Prosiding SENAM 2024: Seminar Nasional Ekonomi dan Bisnis Universitas Ma Chung
Publisher : Ma Chung Press

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kesadaran masyarakat terhadap pentingnya menjaga lingkungan semakin meningkat, mendorong perusahaan untuk menciptakan inovasi yang dapat mengurangi dampak lingkungan. Salah satu contohnya adalah produk AMDK Le Minerale yang memperkenalkan galon sekali pakai berbahan dasar PET yang diklaim ramah lingkungan dan dapat didaur ulang. Namun, inovasi ini menimbulkan pandangan negatif dan tuduhan greenwashing. Penelitian ini bertujuan untuk mengetahui : (1) Pengaruh Greenwash terhadap Green Purchase Intention melalui Green Trust sebagai variabel mediasi, (2) Pengaruh Greenwash terhadap Green Purchase Intention melalui Green Skepticism sebagai variabel mediasi. Dalam penelitian ini teknik pengambilan sampel yang digunakan adalah non probability sampling dengan menggunakan metode purposive sampling. Penelitian ini menggunakan data 135 responden sebagai sampel yang disebarkan melalui google formulir. Teknik analisis data yang digunakan adalah Partial Least Square (PLS) dengan menggunakan aplikasi SmartPLS 3.2.9. Hasil penelitian ini menunjukkan bahwa : (1) Greenwash berpengaruh terhadap Green Purchase Intention melalui Green Trust sebagai variabel mediasi (full mediation), hal ini ditunjukkan dengan ketika konsumen mempersepsikan greenwashing, konsumen akan cenderung tidak mempercayai merek atau produknya dan akan membuat konsumen membicarakan dan memperingatkan konsumen lain tentang hal itu dan mengakibatkan niatnya untuk membeli merek tersebut akan semakin rendah. (2) Greenwash tidak berpengaruh terhadap Green Purchase Intention melalui Green Skepticism sebagai variabel mediasi (no mediation) hal ini berarti semakin tinggi atau rendahnya kecurigaan konsumen terhadap perusahaan Le Minerale yang terlalu mengungkapkan informasi positif tanpa adanya informasi negatif, maka tidak akan membuat minat beli konsumen semakin tinggi atau semakin rendah dalam pembelian produk Le Minerale.
PENGEMBANGAN PEMBENTUKAN JEJARING DALAM PENGEMBANGAN KEPARIWISATAAN DI TEGALBALONG Kurniawati, Lucia; Diva, Maria Angela; Yuniarto, Albertus Yudi; Adinata, Patrick Vivid; Hardanti, Yuliana Rini; Ernawati, Maria Theresia
ABDIMAS ALTRUIS: Jurnal Pengabdian Kepada Masyarakat Vol 6, No 1 (2023): April 2023
Publisher : Universitas Sanata Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24071/aa.v6i1.5319

Abstract

Tourism is considered as a interrelated system consisting of many components which are related to each other. In this case, it is impossible for a tourism provider to provide the tourism product by itself. There should be a partnership developed among many suppliers so that the tourism product has more variety. The community of Tegalbalong should do the same thing. The steps start from the USP of tourism in Tegalbalong because it will define the kind of tourism product that will be offered. Then it also defines the ones who will be invited in partering with Tegalbalong community. 
Adopsi pola sustainable consumption awareness sebagai realisasi ekologi integral bagi our common home dalam perbedaan perspektif antar generasi Pranatasari, Fransisca Desiana; Kristanto, Agustinus Tri; Wardhani, Aurelia Melinda Nisita; Kurniawati, Lucia; Adinata, Patrick Vivid
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.5, No.2 (2024): December 2024
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v5i2.1205

Abstract

Global warming issue, attracts collective attention because it is detrimental to human life in the future. This has a huge impact on future generations. Therefore, there is a need for public awareness of sustainable consumption patterns or responsible consumption. Adoption of sustainable products can have a positive impact on future generations in various aspects, especially in the scope of integral ecology, namely the earth as our common home. Decision-making regarding consumption patterns needs to be explored more deeply in relation to awareness of sustainable consumption between generations and needs to look at differences in perceptions between generations. The respondents used in this research were the baby boomer generation, X, Y, and Z. Quantitative research using the survey method was carried out by distributing questionnaires. The analysis technique was carried out using non-parametric statistical tests with Kruskal Wallis. The results of this research show that there are differences in the perception of sustainable consumption awareness in the baby boomer, X, Y, and Z generations.
Village Development through Potential Analysis of Kaliagung Village, Kapanewon Sentolo, Kulon Progo Regency, Special Region of Yogyakarta Rubiyatno, Rubiyatno; Maria Polina, Agnes; Kurniawati, Lucia; Prasetyadi, A.; Hermawan Astyanto, Achilleus; Wijanarka, Hirmawan; Vincentia Eka Mulatsih, Maria
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i2.3798

Abstract

This study aims to determine the potential of Kaliagung Kapanewon Sentolo Village, Kulon Progo Regency, Special Region, it is hoped that with the identification of this, the researcher can formulate a roadmap for the development of Kaliagung Kapanewon Sentolo Village, Kulon Progo Regency, Special Region of Yogyakarta. This research is a qualitative descriptive research. The population in this study is the leaders and community leaders of all community members in Kaliagung Village, Kapanewon Sentolo, Kulon Progo Regency, Special Region of Yogyakarta. The data collection method uses observation, focus discussion groups and literature studies are used to obtain information about the potential of the village, qualitative descriptive analysis specifically using the analysis of strengths, weaknesses, opportunities, and threats. SWOT analysis contributes to the development of strategic management theory, especially in the context of independent village development. The SWOT analysis shows that this framework can be applied effectively in the context of village development. This approach helps to link between internal conditions (local resources) and external conditions (government and market support) in the formulation of development strategies. The results of the EFE and IFE analysis placed the Kaliagung Village in a certain quadrant, which provided a theoretical basis for choosing the most suitable strategy, such as a growth-oriented strategy .
Co-Authors A. Prasetyadi Adinata, Patrick Vivid Cintyalaras, Agatha Diva V.W, Maria Angela Diva, Maria Angela Ernawati, Maria Theresia Fransisca Desiana Pranatasari Hermawan Astyanto, Achilleus Hirmawan Wijanarka Ike Janita Dewi Ima Kristina Yulita Klemensia Erna Christina Sinaga Kristanto, Agustinus Tri Laksono, Ferrynela Purbo Lucia Wiwid Wijayanti Maria Polina, Agnes Nugraheni, Yemima Septi Nugroho, Geraldus Willem Listyanto Owen, Oliver Pranatasari, Fransiska Desiana Rubiyatno Rubiyatno Rubiyatno Simanjuntak, Lydia Novita Simanjuntak, Yohana Isabel Utari, Bertha Rivieda Diah Vincentia Eka Mulatsih, Maria Wadyatenti, Maria Angela Diva Vilaningrum Wardhani, Aurelia Melinda Nisita Yuliana Rini Hardanti Yuniarto, Albertus Yudi