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All Journal Jurnal Manajemen dan Bisnis (Performa) Sains: Jurnal Manajemen dan Bisnis AFEBI Economic and Finance Review Martabe : Jurnal Pengabdian Kepada Masyarakat Ilomata International Journal of Management Jurnal WIDYA LAKSMI (Jurnal Pengabdian Kepada Masyarakat) Jurnal Publika Pengabdian Masyarakat International Journal of Tourism and Hospitality in Asia Pasific
Maesaroh, Imas
Universitas Terbuka
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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 1 
The Effects Of Ownership Structures And Specific Characteristics On The Capital Structures Of Idx-Listed Banks Imas Maesaroh
Sains: Jurnal Manajemen dan Bisnis Vol 11, No 1 (2018): Desember
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1050.33 KB) | DOI: 10.35448/jmb.v11i1.4317

Abstract

The present study observes the effects of ownership structures and specific characteristics on the capital structures of banks listed in Indonesia Stock Exchange (IDX). The author finds that the ownership structures and bank-specific characteristics (e.g., profitability, size and credit risk) do not have significant partial effect on the capital structures, while expense management does. This is consistent with a strand of previous studies including Haruman (2008), Yuke and Hadri (2005), Rista and Bambang (2011), Siringoringo (2012) and (Imas, et al., 2015).
PENGARUH EXPERIENTIAL MARKETING DAN CITRA UNIVERSITAS TERBUKA TERHADAP WORD OF MOUTH MAHASISWA Angga Sucitra Hendrayana; Imas Maesaroh; Deden Taryana
Jurnal Manajemen Bisnis Performa Vol 12, No 2 (2015)
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v0i0.3272

Abstract

Keunggulan sistem pendidikan jarak jauh yang telah terbukti mampu menjangkau daerah yang luas dan massal menyebabkan biaya yang harus ditanggung mahasiswa juga menjadi lebih murah. Namun, bukan hanya luas jangkauan sistem dan besarnya jumlah mahasiswa yang menjadi fokus penyelenggaraan UT, tetapi peningkatan kualitas layanan baik layanan akademik maupun administrasi akademik juga menjadi fokus utama. UT sebagai perguruan tinggi negeri terbuka dan jarak jauh satu–satunya di Indonesia yang menerapkan sistem belajar jarak jauh tentu saja terus selalu meningkatkan kualitas pelayanannya kepada para mahasiswa dan stakeholder. Jasa pendidikan kepada mahasiswa merupakan serangkaian proses penilaian dengan membandingkan seberapa besar benefit yang diperoleh dari produk dan jasa dengan pengorbanan yang dikeluarkan untuk membeli produk dan memanfaatkan jasa tersebut. Pengalaman para user UT yang merasakan kepuasan atas kualitas pelayanan tentu saja akan meningkatkan citra positif UT di masyarakat. Dengan memperoleh kepuasan mereka melakukan word of mouth (WOM) yang positif di dalam membangun citra UT. Metode Penelitian yang digunakan yaitu Survey Explanatory dengan sampel sebanyak 100 orang responden. Analisis data yaitu analisis jalur dengan menggunakan software SPSS. Dari hasil penelitian didapat bahwa Experiential Marketing dan Citra Universitas Terbuka secara simultan berpengaruh signifikan terhadap WOM mahasiswa
The Influence of Ownership Structure and Specific Characteristics To Capital Structure in Public Banks in Indonesia Imas Maesaroh; Angga Sucitra H; Radis Diding R
AFEBI Economic and Finance Review Vol 1, No 1 (2016)
Publisher : Asosiasi Fakultas Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (637.708 KB) | DOI: 10.47312/aefr.v1i01.14

Abstract

This study aims to determine the effect of ownership structure and the specific characteristics of the capital structure in banks Indonesia. The results showed that partial ownership structure and the specific characteristics of the bank (profitability, size, and credit risk) had no significant effect on the capital structure, while the bank characteristics (expenses management) partially significant effect on the capital structure.JEL Classification: E50, G10, G21Keyword: capital structure, ownership structure, specific characteristics of bank
PENGEMBANGAN USAHA MIKRO DIAMOND GLASSYCRAFT KAB KUNINGAN – PROVINSI JAWA BARAT Angga Sucitra Hendrayana; Imas Maesaroh; Maman Sudirman; Nana Setiana
Jurnal Publika Pengabdian Masyarakat Vol 1, No 01 (2019): Jurnal Publika Pengabdian Masyarakat
Publisher : Institut Informatika dan Bisnis Darmajaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1485.552 KB) | DOI: 10.30873/jppm.v1i01.1491

Abstract

The handicraft business of "Diamond Glassycraft" glass waste is a business that has only been established since 2016 which is still very simple both in terms of production and business management. Products that have been produced from this home-based craft business are still limited to orders and offered Car Free Day events every Sunday, with the production process using simple equipment and simple product packaging. For the management system, the business is run traditionally and there is no definitive and adequate business financial record, everything is still done simply without clear accounting. A marketing system that has not been organized, and the designs of the products are not varied and only rely on orders. The purpose of this community service activity is to provide training on how to make a simple bookkeeping system so that this business can be better organized in terms of administration, make marketing strategies and make more varied product design.Keywords: Micro Business, handicraft business
Development Concept and Strategy for Creative Tourism of Community-Based Tourism Destinations in Yogyakarta Ginta Ginting; Ike Janita Dewi; Imas Maesaroh; Maya Maria
Ilomata International Journal of Management Vol 4 No 1 (2023): January 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (426.204 KB) | DOI: 10.52728/ijjm.v4i1.637

Abstract

The paper explores the current condition and the potential development of creative tourism in the context of community-based tourism (CBT) in Yogyakarta, Indonesia. A particular context was studied, that is, in the times of COVID-19 pandemic, where its adverse effects were experienced by tourism industry. Based on the research of the current state of creative tourism products in the tourism villages as CBT destinations, the paper aims to identify the factors contributing to the development of creative tourism products in tourism villages based on their cultural and natural assets. The research was conducted in three tourism villages in Yogyakarta by employing observation and interviews with the tourism villages’ managers and community members. Data were analyzed employing content-analysis. Findings of the research show that creative tourism is important for the survivability of tourism villages’ business especially during and post pandemic. Findings also bring in the importance of leadership and entrepreneurship of the tourism villages. Such result contributes to the conceptual understanding of creative tourism development, especially in the context of CBT destinations, to be able to enhance the resilience of tourism villages and to continue prosper the local community.
EKSPLORASI NILAI PRODUK ERGO-IKONIK PADA UMKM DI PULAU DUA KEPEMILIKAN NEGARA REPUBLIK INDONESIA DAN KERAJAAN MALAYSIA Andriyansah Andriyansah; Meirani Harsasi; Ami Pujiwati; Ginta Ginting; Zainur Hidayah; Andi Sylvana; Irmawaty Irmawaty; Mohamad Nasoha; Nenah Sunarsih; Imas Maesaroh; Rini Subekti; Elisabeth Ria Viana Praningtyas
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 5 (2023): martabe : jurnal pengabdian kepada masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i5.1734-1739

Abstract

Tujuan kegiatan pengabdian kepada masyarakat untuk mengimplementasikan ilmu dan pengetahuan di perguruan tinggi yang dimiliki oleh masing-masing dosen. Kegiatan ini dengan harapan dapat diterapkan oleh masyarakat,khususnya masyarakat yang bergerak dalam bidang usaha UMKM guna meningkat kinerja dari UMKM yang efeknya akan meningkatkan pendapat dan kesejahteraan perekomian. Permasalahan yang dihadapi mitra adalah modal usaha akibat badai pandemi, sumber daya manusia yang mempunyai kemampuan untuk menerapkan teknologi, kualitas signal menjadi permasalahan untuk pemasaran digital. Metode pelaksanaan adalah pada dosen memberikan bimbingan teknis, kesempatan kepada UMKM untuk berdiskusi dan presentasi terkait usaha yang telah dilakukan.  Kegiatan pengabdian ini dilakukan dalam Forum Group Discussion (FGD) sehingga peserta dan narasumber dapat berdiskusi saling memberikan pendapat dan rekomendasi terhadap permasalahan dan solusi untuk meningkatkan penjualan produk. Solusi yang ditawarkan dengan menerapakan konsep nilai produk ergo-ikonik, konseip yang dapat meningkatkan penjualan mereka dengan memberikan nilai nyaman berkarakter atau beridentitas dari daerah atau pulau Sebatik. Pemerintah Pusat harus intervensi untuk pengembangan SDM dan Kualitas Produk sebagai bentuk kepemilikan pulau yang dimiliki oleh dua negara
KREATIVITAS DIGITAL MARKETING UNTUK KEWIRAUSAHAAN MAHASISWA DI KECAMATAN CIAWI Imas Maesaroh; Ginta Ginting; Devi Ayuni; Andriyansah Andriyansah; Lina Mufidah Amatillah
Jurnal Widya Laksmi: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2024): Jurnal WIDYA LAKSMI (Jurnal Pengabdian Kepada Masyarakat)
Publisher : Yayasan Lavandaia Dharma Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59458/jwl.v4i1.72

Abstract

The urgency of this activity is to promote student products so that the products can be femilar in the market. The purpose of this community service activity is to provide assistance starting from management, packaging to marketing (promotion with digital marketing applying economic analysis using BMC (Bussines Model Canvas) BMC is very helpful to speed up the process of analysing the strengths and weaknesses of the business. By knowing the strengths and weaknesses, the analysis of needs and profits can be done quickly and effectively). The partner in this activity is "For You" which is a form of MSME business that offers various gifts. The results of its implementation using digital marketing using mass media, can be seen the number of visitors who see the products displayed by partners.
EKSPLORASI NILAI PRODUK ERGO-IKONIK PADA UMKM DI PULAU DUA KEPEMILIKAN NEGARA REPUBLIK INDONESIA DAN KERAJAAN MALAYSIA Andriyansah Andriyansah; Meirani Harsasi; Ami Pujiwati; Ginta Ginting; Zainur Hidayah; Andi Sylvana; Irmawaty Irmawaty; Mohamad Nasoha; Nenah Sunarsih; Imas Maesaroh; Rini Subekti; Elisabeth Ria Viana Praningtyas
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 5 (2023): martabe : jurnal pengabdian kepada masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i5.1734-1739

Abstract

Tujuan kegiatan pengabdian kepada masyarakat untuk mengimplementasikan ilmu dan pengetahuan di perguruan tinggi yang dimiliki oleh masing-masing dosen. Kegiatan ini dengan harapan dapat diterapkan oleh masyarakat,khususnya masyarakat yang bergerak dalam bidang usaha UMKM guna meningkat kinerja dari UMKM yang efeknya akan meningkatkan pendapat dan kesejahteraan perekomian. Permasalahan yang dihadapi mitra adalah modal usaha akibat badai pandemi, sumber daya manusia yang mempunyai kemampuan untuk menerapkan teknologi, kualitas signal menjadi permasalahan untuk pemasaran digital. Metode pelaksanaan adalah pada dosen memberikan bimbingan teknis, kesempatan kepada UMKM untuk berdiskusi dan presentasi terkait usaha yang telah dilakukan.  Kegiatan pengabdian ini dilakukan dalam Forum Group Discussion (FGD) sehingga peserta dan narasumber dapat berdiskusi saling memberikan pendapat dan rekomendasi terhadap permasalahan dan solusi untuk meningkatkan penjualan produk. Solusi yang ditawarkan dengan menerapakan konsep nilai produk ergo-ikonik, konseip yang dapat meningkatkan penjualan mereka dengan memberikan nilai nyaman berkarakter atau beridentitas dari daerah atau pulau Sebatik. Pemerintah Pusat harus intervensi untuk pengembangan SDM dan Kualitas Produk sebagai bentuk kepemilikan pulau yang dimiliki oleh dua negara
External Support and Supply-Side Strategies For Sustaining Halal Tourism: An Integrated Analysis Imas Maesaroh; Hubertina Karolina Ngarbingan; Ike Janita; Ginta Ginting
International Journal of Tourism and Hospitality in Asia Pasific Vol 9, No 1 (2026): February 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v9i1.4317

Abstract

Halal tourism represents a rapidly expanding niche within the global tourism industry, driven by the growing demand for services aligned with Sharia principles. However, ensuring its long-term sustainability remains a critical challenge, particularly from the supply-side perspective. Grounded in integrated theoretical and conceptual frameworks, this study examines how attitudes and perceived risks associated with halal tourism influence product design and business continuity. It further explores how external support such as that provided by government agencies and other stakeholders acts as a moderating variable that strengthens the relationship between supply-side factors (attitudes and perceived risks) and the sustainability of halal tourism enterprises.This study investigates the effects of service providers’ attitudes and perceived risks on product design and business sustainability, while also assessing the moderating role of external support. Employing a quantitative approach with purposive non-probability sampling, data were collected from 310 halal tourism entrepreneurs in the Special Region of Yogyakarta, Indonesia. The relationships among variables were analysed using Structural Equation Modelling (SEM) with Partial Least Squares (PLS). Entrepreneurs’ attitudes toward halal tourism exert a significant influence on product design; however, such attitudes alone are insufficient to ensure long-term business survival. Although perceived risk does not hinder the product design process, it poses a substantial threat to business sustainability. External support has been shown to strengthen the impact of positive attitudes on both product design and business continuity, yet it remains less effective in mitigating the adverse effects of perceived risk. This study contributes theoretically to the growing body of supply-side tourism literature and provides strategic insights for policymakers and halal tourism stakeholders seeking to enhance the competitive advantage and sustainable development of halal tourism destinations.
Co-Authors Ami Pujiwati Andi Sylvana Andriyansah . Angga Sucitra H Angga Sucitra Hendrayana Angga Sucitra Hendrayana Deden Taryana Devi Ayuni Elisabeth Ria Viana Praningtyas Ginta Ginting Hidayah, Zainur Hubertina Karolina Ngarbingan Ike Janita Ike Janita Dewi Irmawaty Irmawaty Lina Mufidah Amatillah Maman Sudirman Maria, Maya Meirani Harsasi Nana Setiana Nasoha, Mohamad Nenah Sunarsih Radis Diding R Rini Subekti