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All Journal Gadjah Mada International Journal of Business MIX : Jurnal Ilmiah Manajemen Jurnal Fakultas Ekonomi Jurnal Manajemen Indonesia Ilomata International Journal of Management Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Ilomata International Journal of Management JELAJAH: Journal of Tourism and Hospitality Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat ASEAN Marketing Journal
Ike Janita Dewi
Universitas Sanata Dharma, Yogyakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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The Effects of Shopping Orientations, Consumer Innovativeness, Purchase Experience, and Gender on Intention to Shop for Fashion Products Online Nirmala, Ratih Puspa; Dewi, Ike Janita
Gadjah Mada International Journal of Business Vol 13, No 1 (2011): January-April
Publisher : Master of Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (249.107 KB)

Abstract

Nowadays, many fashion retailers or marketers use the power of internet to promote and sell their products. This research examines the effects of consumers’ shopping orientations (brand/fashion consciousness, shopping enjoyment, price consciousness, convenience/time consciousness, shopping confidence, in-home shopping tendency), consumer innovativeness, online purchase experience for fashion products, and gender on consumers’ intention to shop for fashion products online. Data were collected through online surveys from the population of internet users in Indonesia, aged between 15 and 30 years old (generation Y), who had bought or browsed fashion products through the internet (N=210). This research is a quantitative research which uses purposive sampling and multiple regression analysis. Results show that the effects of several shopping orientations (shopping enjoyment, price consciousness, in-home shopping tendency), consumer innovativeness, online purchase experience for fashion products, and gender, are significant on consumers’ intention to shop for fashion products online. Furthermore, gender is marginally significant related to consumers’ intention to shop for fashion products online. Surprisingly, women tend to have lower intentions to shop for fashion products online compared to men.     
PENGARUH EVALUASI ATAS DIMENSI FISIK, DIMENSI NON FISIK, DAN LOKASI PADA TINGKAT KEPUASAN KONSUMEN DAN NIAT KUNJUNG ULANG PADA INDUSTRI PERHOTELAN Dewi, Ike Janita
Jurnal Fakultas Ekonomi Vol 2, No 1 (2013)
Publisher : Jurnal Fakultas Ekonomi

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Abstract

Penelitian ini mengidentifikasi atribut-atribut dalam dimensi fisik, dimensi non-fisik, dan lokasi dalam industri perhotelan. Penelitian ini juga mengkaji pengaruh penilaian konsumen pada atribut-atribut dalam tiga dimensi tersebut pada tingkat kepuasan konsumen dan niat kunjung ulang. Penelitian ini dilakukan dalam dua tahap. Penelitian pertama merupakan penelitian kualitatif, melalui wawancara dengan pelaku industri perhotelan non-bintang di Yogyakarta, untuk mendapatkan atribut-atribut dalam dimensi fisik, non fisik, dan lokasi yang relevan untuk industri perhotelan. Hasil dari penelitian pertama ini diolah untuk menjadi koesioner dalam penelitian tehap berikutnya. Penelitian tahap ke-dua ini merupakan penelitian kuantitatif pada tamu Hotel Bukit Rhema, Magelang, untuk meneliti pengaruh dimensi-dimensi tersebut pada kepuasan pelanggan dan niat kunjung ulang. Hasil penelitian ini adalah daftar atribut dalam dimensi fisik, non fisik, dan lokasi yang relevan dan spesifik untuk hotel non-bintang. Selain itu, hasil analisis penelitian tahap ke-dua menunjukkan bahwa penilaian pada ketiga dimensi tersbeut (dengan besaran yang berbeda) berpengaruh pada kepuasan tamu hotel dan kepuasan tamu hotel berpengaruh positif pada kunjungan ulang.
Differences In Consumers’ Attitude Towards Online Shops Based On Product Types And Consumer Characteristics And Their Influence On Repurchase Interests Ike Janita Dewi; Odilia Larasati Hertaswari
Jurnal Manajemen Indonesia Vol 21 No 1 (2021): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v21i1.2430

Abstract

The research responds to the new realities in marketing environment following the rapid development of internet and information technology. In accordance with Yadav and Pavlou’s (2014) new research directions in computer-mediated environments, this research examines the relevance of market segmentation in online distribution strategies. Specifically, this research aims at analyzing: (1) the difference in consumers’ attitudes towards online shops based on consumers’ demographic and behavioral characteristics, (2) the difference in consumers’ attitudes towards online shops depending on product type sold by the online shops, and (3) influence of attitude towards online shops on repurchase intentions. Data were collected using online and offline questionnaire to 200 respondents. Data analysis techniques include Analysis of Variance, multiple comparison, and simple linear regression. Results of the research show that demographic (gender and age) and behavioral (frequency of purchase) segmentation variables can generally explain differences in consumers’ attitude towards online shops. Differences in consumers’ attitudes are also shown in the cases of different product types (gadgets versus fashion) sold in the online shops. Lastly, consumers’ attitudes positively affect repurchase intention. Keywords— attitude; computer-mediated consumer behavior
The Effects of Shopping Orientations, Consumer Innovativeness, Purchase Experience, and Gender on Intention to Shop for Fashion Products Online Ratih Puspa Nirmala; Ike Janita Dewi
Gadjah Mada International Journal of Business Vol 13, No 1 (2011): January-April
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (249.107 KB) | DOI: 10.22146/gamaijb.5495

Abstract

Nowadays, many fashion retailers or marketers use the power of internet to promote and sell their products. This research examines the effects of consumers’ shopping orientations (brand/fashion consciousness, shopping enjoyment, price consciousness, convenience/time consciousness, shopping confidence, in-home shopping tendency), consumer innovativeness, online purchase experience for fashion products, and gender on consumers’ intention to shop for fashion products online. Data were collected through online surveys from the population of internet users in Indonesia, aged between 15 and 30 years old (generation Y), who had bought or browsed fashion products through the internet (N=210). This research is a quantitative research which uses purposive sampling and multiple regression analysis. Results show that the effects of several shopping orientations (shopping enjoyment, price consciousness, in-home shopping tendency), consumer innovativeness, online purchase experience for fashion products, and gender, are significant on consumers’ intention to shop for fashion products online. Furthermore, gender is marginally significant related to consumers’ intention to shop for fashion products online. Surprisingly, women tend to have lower intentions to shop for fashion products online compared to men.     
Assessing the Imagination Scale’s Nomological Validity: Effect of Hedonic versus Utilitarian Product Types and Abstract versus Concrete Advertising Execution Ike Janita Dewi; Swee Hoon Ang
Gadjah Mada International Journal of Business Vol 22, No 2 (2020): May-August
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamaijb.51111

Abstract

This research builds on a study of advertisement-evoked imagination scale developed by Dewi and Ang (2015). The imagination scale contains four types of imagination, that is, benefit-anticipatory imagination, emotional-bonding imagina­tion, symbolic imagination, and mind-wandering imagination.In this paper, the pro­po­sed constructs of the imagination types are related to other relevant constructs exis­ting in marketing literature.The purpose of this research is twofold. First, it establishes the nomological validity of the imagination measures by placing it in the context of hedonic-utilitarian concepts proposed by Holbrook and Hirschman (1983). Second, the research empirically studies the effect of situational factor, that is concrete versus abstract advertisement execution, on imagination elicitation. The study is an experiment which employs mixed factor design involving eight sub-groups of participants. Results of the research demons­trate the nomological validity of the imagination scale where the four types of imagination were elicited in response to hedonic/utilitarian product depicted in the ad and situational factors (that is, abstract versus concrete ads).
INFLUENCE OF AWARENESS, PERCEIVED IMPORTANCE, AND PERCEPTION TOWARD OTHERS ON INTENTION TO IMPLEMENT RESPONSIBLE TOURISM MARKETING Ike Janita Dewi
JELAJAH: Journal of Tourism and Hospitality Vol. 1 No. 1 (2019)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v1i1.684

Abstract

This research aims at examining influence of awareness and perceived importance on intention to implement responsible tourism marketing, moderated by perception towards other tourism stakeholders. Respondents of the research were 157 tourism Small and Medium Enterprises (SMEs) in Indonesia. Results show that while levels of awarenes and perceived importance were high, perception towards others and intention to implement responsible tourism marketing were lower. Further, awareness and perceived importance influenced positively intention to implement the concept. The influence of awareness on intention to implement was moderated by perception towards other stakeholders. This indicates that tourism industry is systemic where actions of stakeholders are highly interdependent. Individual stakeholder’s decision to adopt of a certain concept/strategy depends on others’ decision to also adopt it, despite the importance of such actions perceived by him/her individually.
Reformulating a Market-Driven Service Strategy of Community-Based Tourist Destinations Post-Pandemic Covid-19: Evidence from Indonesia Ginta Ginting; Ike Janita Dewi
Ilomata International Journal of Management Vol 3 No 3 (2022): July 2022
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (615.854 KB) | DOI: 10.52728/ijjm.v3i3.495

Abstract

The COVID-19 pandemic has exposed tourism villages to various challenges. Tourism villages as a form of rural tourism which are managed by local people face more serious problems due to their lack of expertise. This study aims to apply customer-driven strategies in formulating strategies to market tourism villages. Employing marketing concepts of service quality, satisfaction, and revisit intention, this research investigates the mediating role of satisfaction in the relationship between service quality and revisit intention. Tourist perceptions are further analyzed based on their demographic and psychographic characteristics to provide insights into the formulation of segmentation strategies. This research collects data from 203 people who have visited tourism villages. Data were collected offline and online using Google Forms. Results of Regression Analysis with Mediation and Bonferonni's Multiple Comparison indicated that Reliability, Empathy, and Tangibles have a positive effect on satisfaction. Further, satisfaction fully mediates the effect of Reliability and Empathy on revisit intention. Meanwhile, satisfaction partially mediates the effect of Responsiveness and Tangibles on revisit intention.
The Use of Travel Guidebooks by Tourist Visiting Yogyakarta Putri, Gabriela Intani; Dewi, Ike Janita
ASEAN Marketing Journal
Publisher : UI Scholars Hub

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Abstract

This research aims to know to what extend tourist use travel guidebooks for their visit to Yogyakarta, as one of tourism destination in Indonesia. This research was conducted by taking tourist who has been to or during their visit to Yogyakarta. Qualitative interviews with three travel experts precede this research in order to gather the purpose of using travel guidebooks by tourist visiting Yogyakarta. The results are 31 purposes of using travel guidebooks. After conducting factor analysis and reliability tests, seven factors comprising 26 statements were extracted which are: functional needs, forward-looking needs, learning needs, autonomy needs, tension reduction needs, security needs, and objectification needs.
THE INFLUENCE OF SELF-CONGRUITY ON CUSTOMER LOYALTY OF COFFEE SHOPS: EVIDENCE FROM GLOBAL-CHAIN AND LOCAL-CHAIN COFFEE SHOPS IN INDONESIA Anjani, Dela; Dewi, Ike Janita
ASEAN Marketing Journal
Publisher : UI Scholars Hub

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Abstract

Manuscript type: Research Paper Research Aims: This paper seeks to examine the concept of “self-congruity” and its direct and indirect impacts on consumer loyalty of global versus local coffee shops. Design/methodology/approach: The study is a quantitative study using online survey on 400 respondents, which were distributed evenly to consumers of Starbucks (as a global coffee shop) and Anomali Coffee (as a local coffee shop in Jakarta, Indonesia). This paper employs Structural Equation Modelling (SEM) to study the relationships amongst variables. Research Findings: Results of the research show that generally self-congruity has a positive direct and indirect effect on customer loyalty. Theoretical Contribution/Originality: The research conveys that self-congruity consistently predicts consumer loyalty in various research settings, while environment perception, service perception, product perception, and price perception can influence consumer loyalty in different manners depending on the research context. The research contexts studied (global versus local coffee shops) also contributes to the discussion of globalization effects. Practitioner/Policy Implications: Life style products should develop strategies to match the product’s concepts with those of consumer values, particularly with regards to products with global versus local images. Furthermore, managers should pay attention to their pricing strategies where price perception can influence consumer loyalty. Research limitation/Implications: This study overlooks stages in the consumer’s purchase decision process where self-congruity can particularly affect a certain stage to finally result in consumer loyalty
High-Value Experience, High-Value Market Segments, and Sustainability Principles in Quality Tourism: Case Studies on Community-based Tourism Destinations in Indonesia Ike Janita Dewi; Sri Ismulyati; Ginta Ginting
Ilomata International Journal of Management Vol 3 No 4 (2022): October 2022
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (498.547 KB) | DOI: 10.52728/ijjm.v3i4.577

Abstract

Quality tourism which has been recently proposed as the tourism development paradigm is still poorly defined. This paper attempts to explore the literature on this subject. Having visited quality tourism in tourism, sustainable tourism, and marketing-related literature, we propose that it pertains to three aspects 1) quality, high-value, and satisfying tourism products and services, 2) consumers who will ‘happily’ pay more to enjoy the high-value experience, and 3) aspect of ethics, transparency, and respect towards human, nature, and culture. Further, using the three aspects of quality tourism as a framework, case studies are presented to (1) analyze the adoption of the quality tourism paradigm at community-based tourism destinations in Yogyakarta and, (2) propose recommendations to transform these destinations to become quality tourism destinations. The case studies on three tourism villages as community-based tourism destinations that some aspects to be enhanced include the development of High-Value Experience as Represented by the Price of Tourism Products/Packages, marketing strategies to target High-value Market Segments, and further adoption of sustainable tourism development practices.
Co-Authors Anjani, Dela Cintyalaras, Agatha Dela Anjani Gabriela Intani Putri Ginta Ginting Kurniawati, Lucia Laksono, Ferrynela Purbo Lucia Wiwid Wijayanti Maesaroh, Imas Mahemba, Umbu Saga Ana Kaka Maria, Maya Nugraheni, Yemima Septi Nugroho, Geraldus Willem Listyanto Odilia Larasati Hertaswari Putri, Gabriela Intani Ratih Puspa Nirmala Ratih Puspa Nirmala Sri Ismulyati Swee Hoon Ang Utari, Bertha Rivieda Diah