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All Journal Gadjah Mada International Journal of Business MIX : Jurnal Ilmiah Manajemen Jurnal Fakultas Ekonomi Jurnal Manajemen Indonesia Ilomata International Journal of Management Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Ilomata International Journal of Management Indonesian Journal of Tourism and Leisure JELAJAH: Journal of Tourism and Hospitality Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat ASEAN Marketing Journal Jurnal Manajemen dan Pemasaran Jasa
Ike Janita Dewi
Universitas Sanata Dharma, Yogyakarta
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Journal : ASEAN Marketing Journal

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The Use of Travel Guidebooks by Tourist Visiting Yogyakarta Putri, Gabriela Intani; Dewi, Ike Janita
ASEAN Marketing Journal Vol. 6, No. 2
Publisher : UI Scholars Hub

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This research aims to know to what extend tourist use travel guidebooks for their visit to Yogyakarta, as one of tourism destination in Indonesia. This research was conducted by taking tourist who has been to or during their visit to Yogyakarta. Qualitative interviews with three travel experts precede this research in order to gather the purpose of using travel guidebooks by tourist visiting Yogyakarta. The results are 31 purposes of using travel guidebooks. After conducting factor analysis and reliability tests, seven factors comprising 26 statements were extracted which are: functional needs, forward-looking needs, learning needs, autonomy needs, tension reduction needs, security needs, and objectification needs.
THE INFLUENCE OF SELF-CONGRUITY ON CUSTOMER LOYALTY OF COFFEE SHOPS: EVIDENCE FROM GLOBAL-CHAIN AND LOCAL-CHAIN COFFEE SHOPS IN INDONESIA Anjani, Dela; Dewi, Ike Janita
ASEAN Marketing Journal Vol. 12, No. 2
Publisher : UI Scholars Hub

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Manuscript type: Research Paper Research Aims: This paper seeks to examine the concept of “self-congruity” and its direct and indirect impacts on consumer loyalty of global versus local coffee shops. Design/methodology/approach: The study is a quantitative study using online survey on 400 respondents, which were distributed evenly to consumers of Starbucks (as a global coffee shop) and Anomali Coffee (as a local coffee shop in Jakarta, Indonesia). This paper employs Structural Equation Modelling (SEM) to study the relationships amongst variables. Research Findings: Results of the research show that generally self-congruity has a positive direct and indirect effect on customer loyalty. Theoretical Contribution/Originality: The research conveys that self-congruity consistently predicts consumer loyalty in various research settings, while environment perception, service perception, product perception, and price perception can influence consumer loyalty in different manners depending on the research context. The research contexts studied (global versus local coffee shops) also contributes to the discussion of globalization effects. Practitioner/Policy Implications: Life style products should develop strategies to match the product’s concepts with those of consumer values, particularly with regards to products with global versus local images. Furthermore, managers should pay attention to their pricing strategies where price perception can influence consumer loyalty. Research limitation/Implications: This study overlooks stages in the consumer’s purchase decision process where self-congruity can particularly affect a certain stage to finally result in consumer loyalty
Co-Authors Ani Wijayanti Anjani, Dela Cintyalaras, Agatha Dela Anjani Gabriela Intani Putri Ginta Ginting Ginta Ginting, Ginta Imas Maesaroh Kurniawati, Lucia Laksono, Ferrynela Purbo Lucia Wiwid Wijayanti Maesaroh, Imas Mahemba, Umbu Saga Ana Kaka Maria, Maya Natalia, Kristina Vika Nugraheni, Yemima Septi Nugroho, Geraldus Willem Listyanto Odilia Larasati Hertaswari Putri, Gabriela Intani Ratih Puspa Nirmala Ratih Puspa Nirmala Sri Ismulyati Swee Hoon Ang Utari, Bertha Rivieda Diah