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All Journal Gadjah Mada International Journal of Business MIX : Jurnal Ilmiah Manajemen Jurnal Fakultas Ekonomi Jurnal Manajemen Indonesia Ilomata International Journal of Management Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Ilomata International Journal of Management Indonesian Journal of Tourism and Leisure JELAJAH: Journal of Tourism and Hospitality Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat ASEAN Marketing Journal Jurnal Manajemen dan Pemasaran Jasa
Ike Janita Dewi
Universitas Sanata Dharma, Yogyakarta
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Journal : MIX : Jurnal Ilmiah Manajemen

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Environmentally Responsible Behavior: The Roles of Personal Norms, Perceived Value, and Destination Social Responsibility Ginting, Ginta; Dewi, Ike Janita; Maesaroh, Imas
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 3 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i3.002

Abstract

Objective: The objective of the study is to analyze the factors that shape tourists' environmentally responsible behavior. The proposed research model integrates norm activation theory, stakeholder theory, and a utilitarian perspective. From the norm activation theory perspective, two variables, namely awareness of consequences and ascribed responsibility, are included in the model as antecedents of personal norms. Destination social responsibility, as a stakeholder effort to promote environmental protection, can strengthen the influence of personal norms on environmentally responsible behavior. Furthermore, the utilitarian perspective in the form of perceived value, which is the benefit that tourists obtain from traveling to a destination, is also a moderating influence of personal norms on environmentally responsible behavior. Methodology: This study involved 255 respondents who had visited Yogyakarta. Data were processed using Smart-PLS to determine the relationships between variables. Finding: The results show that awareness of consequences and ascribed responsibility are factors in forming personal norms. Personal norms have a positive influence on environmentally responsible behavior. Furthermore, the data supported the role of perceived value as a moderator. However, destination social responsibility does not moderate the influence of personal norms on environmentally responsible behavior. Conclusion: The study concludes that the norms activation theory holds that personal norms are antecedents to environmentally responsible behavior. Personal norms’s influence on environmentally responsible behavior is strengthened by perceived value.
Co-Authors Ani Wijayanti Anjani, Dela Cintyalaras, Agatha Dela Anjani Gabriela Intani Putri Ginta Ginting Ginta Ginting, Ginta Imas Maesaroh Kurniawati, Lucia Laksono, Ferrynela Purbo Lucia Wiwid Wijayanti Maesaroh, Imas Mahemba, Umbu Saga Ana Kaka Maria, Maya Natalia, Kristina Vika Nugraheni, Yemima Septi Nugroho, Geraldus Willem Listyanto Odilia Larasati Hertaswari Putri, Gabriela Intani Ratih Puspa Nirmala Ratih Puspa Nirmala Sri Ismulyati Swee Hoon Ang Utari, Bertha Rivieda Diah