Maya Rezeki Angriani
Fakultas Humaniora, Program Studi Manajemen, Universitas Sari Mulia

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Journal : Community Development Journal

THE EMPOWERMENT OF HOUSEWIVES THROUGH THE DEVELOPMENT OF VARIOUS PROCESSED BANANAS IN THE MURUNG RAYA SUB-DISCTRICT: PEMBERDAYAAN IBU RUMAH TANGGA MELALUI PENGEMBANGAN BERBAGAI OLAHAN PISANG DI KELURAHAN MURUNG RAYA Nurhayati; Nurul Hidayah; Maya Rezeki Angriani; Ridha Nur Izzati; Lisa Norsari
Community Development Journal Vol 5 No 2 (2021): Community Development Journal
Publisher : UNUSA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (285.225 KB) | DOI: 10.33086/cdj.v5i2.2231

Abstract

Based on the survey, it was found that most of the women who manage banana fruit snacks can help  to improve the family's economy and make banana chips a superior product in Murung Raya Village, experiencing problems in the management, product, marketing and productivity management areas. The purpose of this activity is to increase knowledge, skills in the field of product management in a safe and healthy manner, online marketing so as to increase family income. . The approach used was community development through training and assistance to economically productive partners, namely the group of women who manage banana processing. The instrument used a check list. The analysis used a descriptive qualitative. The results of the service show that there is an increase in knowledge, skills in product management, packaging, online marketing and an increase in family income. marketing, The community development approach is able to change the knowledge, skills, skills, communication and behavior of partners in managing entrepreneurship effectively and efficiently
PEMBERDAYAAN IBU RUMAH TANGGA MELALUI PENGEMBANGAN BERBAGAI OLAHAN PISANG DI KELURAHAN MURUNG RAYA: PEMBERDAYAAN IBU RUMAH TANGGA MELALUI PENGEMBANGAN BERBAGAI OLAHAN PISANG DI KELURAHAN MURUNG RAYA Nurhayati; Nurul Hidayah; Maya Rezeki Angriani; Ridha Nur Izzat; Lisa Norsari
Community Development Journal Vol 5 No 3 (2021): Community Development Journal
Publisher : UNUSA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (153.035 KB) | DOI: 10.33086/cdj.v5i3.2256

Abstract

A preliminary survey showed that most women in Murung Raya Village managed banana processed products to help their husbands improve family income. It makes the products a superior product at Murung Raya Village. However, the targeted community lacked economic development, especially in brand design, marketing management, packing, and entrepreneurship management. This Community Service Activity aims to increase productive economic groups' knowledge, skill, and participation in the targeted community. The method used a community empowerment approach through discussion, training, and mentoring in economic development, especially entrepreneurship and business management. This paper used descriptive qualitative analysis with a checklist instrument. The result showed increased success indicators, especially in knowledge, skills in product management, packaging, online marketing, and familyincome. In conclusion, community empowerment through the economic development of processed bananas products increases knowledge, skills, and productive economic groups' participation in developing products with added value