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PENGARUH FAKTOR PROMOSI PADA PROGRAM KEGIATAN GEREJA KRISTUS YESUS, BUMI SERPONG DAMAI (ANALISA CITRA - SKALA FAVORABILITAS DAN SKALA FAMILIARITAS) Gandadinata Thamrin
Jurakunman (Jurnal Akuntansi dan Manajemen) Vol 12, No 2 (2019): JURAKUNMAN
Publisher : Sekolah Tinggi Ilmu Ekonomi Surya Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48042/jurakunman.v12i2.26

Abstract

Pada jaman globalisasi sekarang ini faktor promosi memegang peranan penting pada kegiatan gereja untuk menginformasikan, mengkomunikasikan dan mempromosikan kegiatan gereja pada jemaat dan masyarakat. Penelitian ini menggunakan pendekatan kuantitatif dan kualitatif dengan Analisa Citra dengan melihat perhitungan pada skala favorabilitas dan familiaritas jemaat terhadap faktor promosi kegiatan gerejauntuk mengetahui seberapa jauh pengetahuan jemaat terhadap faktor promosi dan seberapa jauh respon jemaat terhadap objek tersebut sehingga pengaruh faktor promosi pada program kegiatan gereja dapat diukur dan pengguna dapat menggunakannya sebagai langkah-langkah dapat membuat program kegiatan gereja. Keywords: Faktor Promosi, Program Kegiatan Gereja, Analisa Citra, Skala Favorabilitas dan Skala Familiaritas.
The influence of trust, satisfaction, value, and brand image on loyalty Gandadinata Thamrin; Innocentius Bernarto; Yukichika Kawata
BISMA (Bisnis dan Manajemen) Vol. 12 No. 2 (2020)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (55.812 KB) | DOI: 10.26740/bisma.v12n2.p168-185

Abstract

This study aims to investigate the influence of trust, satisfaction, values, and brand image on the loyalty of MaxxCoffee. Data collection in this study was conducted using a questionnaire given to students of Universitas Pelita Harapan as respondents. The research design uses convenience sampling with a total sample of 249 samples. The data collection method is utilizing questionnaires and the data is analyzed by the Partial Least Square of Structural Equation Modeling (PLS-SEM). The findings of this study are trust, satisfaction, and value have a positive effect on loyalty. Conversely, the brand image has no positive effect on Maxx Coffee customers loyalty. The contribution of this study is providing input to the management of Maxx Coffee to concern and maintain their trust, satisfaction, value, and brand image of Maxx Coffee to maintain the customers loyalty.
Analisa Citra Penggunaan Media Sosial (Whatsapp dan Line) Sebagai Sarana Komunikasi Kegiatan Gereja yang Efektif [An Analysis of the Image of Social Media Usage (Whatsapp and LINE) as the Means of Communication for Effective Church Activities] Gandadinata Thamrin
Diligentia: Journal of Theology and Christian Education Vol 3, No 2 (2021): May
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/dil.v3i2.3393

Abstract

The purpose of this study was to determine whether Whatsapp and Line social media have an effect as a means of communication for church activities where the study used 613 Christian student respondents at Pelita Harapan University, Karawaci using the Image Analysis Method with a familiarity scale and a favorability scale where the initial test of validity and reliability with SPSS and the result is that the use of social media in the church is significant and this research can be used as input for church leaders such as pastors and church members.
Pelatihan Manajemen Skit Bagi Mahasiswa Sekolah Tinggi Teologia Cipanas Gandadinata Thamrin; Rosmaya Nainggolan
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 2 (2019): Peran Perguruan Tinggi dan Dunia Usaha dalam Mempersiapkan Masyarakat Menghadapi Era I
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (322.561 KB) | DOI: 10.37695/pkmcsr.v2i0.499

Abstract

Pelayanan di gereja sering menggunakan drama singkat (skit) sebagai salah satu metoda penyampaian pesan rohani kepada jemaat baik jemaat dewasa maupun anak-anak terutama pada hari-hari perayaan natal dan paskah. Kegiatan Pengabdian kepada Masyarakat ini dilakukan atas permintaan Senat Mahasiswa STT Cipanas untuk mengembangkan kemampuam mereka dalam membuat drama singkat yang dapat dipakai dalam pelayanan tanpa menghilangkan estetika drama sebagai karya seni. Pelatihan dilakukan dalam dua hari. Hari pertama: pemaparan materi berupa teori dan konsep drama sebagai sebuah karya seni serta menampilkan beberapa contoh drama. Hari kedua: praktek secara langsung yang meliputi praktek manajemen, perencanaan, dan strategi membuat drama singkat. Kegiatan ini ditanggapi positif oleh peserta. Peserta memiliki tambahan pengetahuan dasar tentang manajemen skit, perencanaan, dan strategi membuat skit yang efektif dan efisien dalam pelayanan di gereja.
Pelatihan Manajemen Skit Untuk Jemaat Gereja Kristus Yesus Serpong Gandadinata Thamrin
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 3 (2020): Peran Perguruan Tinggi dan Dunia Usaha Dalam Pemberdayaan Masyarakat Untuk Menyongsong
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (428.609 KB) | DOI: 10.37695/pkmcsr.v3i0.718

Abstract

Religious activities such as Christmas and Easter celebrations in the church often use drama performances in delivering spiritual messages to the congregation, spiritual messages in the form of short plays or called skits are more easily accepted by adults and children so that the messages conveyed can be absorbed by the whole church. This was felt to be a necessity for the church to prepare talented, skilled and skilled human resources (HR) in making this short drama so that the leaders and committee of the Church requested training from Pelita Harapan University, Karawaci to give a workshop on "Skit Management Planning and Training Strategy Training. for the Church of Christ Jesus, Serpong "as a provision for activists, administrators and Servants of God in the church in the form of Community Service Activities. This workshop was conducted at the request of the Creative Team of Christ Jesus Church Development to develop their abilities in making short dramas that can be used in service to all commissions both Sunday School, Youth and Youth Commission, Caleb Commission and the general congregation. Training is conducted every Saturday for 4 meetings. First meeting: discussing the basic theories and concepts of drama as a work of art as well as video examples relating to short plays. Second meeting: in the form of implementing strategy and management planning to make a short drama (skit). Furthermore, at the third and fourth meetings it is a direct practice that includes the director, acting, dance support and makeup techniques and stage layout. This activity was responded positively by the participants and supported by UPH LPPM. Participants have additional basic knowledge about skit management, planning, and strategies for making effective and efficient skits in church service. After training the students practice making short dramas according to the instructions given in church religious events.
PELATIHAN MEMBUAT SKENARIO DRAMA PADA KOMUNITAS YAYASAN ABAR INDONESIA Gandadinata Thamrin; Richard Poeh; Heri Yulianto; Selvieana Indrawati; Merry Gading Mallibu
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 5 (2022): PERAN PERGURUAN TINGGI DAN DUNIA USAHA DALAM AKSELERASI PEMULIHAN DAMPAK PANDEMI
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37695/pkmcsr.v5i0.1685

Abstract

Events held in schools and churches often use drama performances as entertainment or convey messages in the theme of the activity. This requires a story that can describe or provide a meaningful message to be conveyed to the audience present. But not everyone can make a good scenario and this is felt to be a necessity for the Abar Indonesia Foundation community where the community consists of teachers, lecturers, housewives, social workers, servants and Servants of God, as well as the general public who have a desire to learn. create a simple scenario that can be demonstrated at an event in the family, community, community, the August 17 event at the RT or RW, at school, at church or at a government office. From this need, the ABAR Indonesia Foundation asked Pelita Harapan University, Karawaci to provide an online training webinar "Training to create drama scenarios for the Indonesian Abar Foundation community". The purpose of this online webinar is at the request of the Foundation to be able to make good plans and develop the community's ability to create drama scenarios that can be used in community activities. The training on making simple drama scenarios with practical steps, planning and some important drama concepts was given during the webinar accompanied by short video examples and ended with a discussion and question and answer session. This activity was responded positively by the webinar participants and was supported by the LPPM of the Faculty of Economics and Business UPH and the UPH lecturer team as well as providing an output where participants gained additional basic knowledge of making scenarios, good storylines and useful for activities in the community.