Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Hasanuddin Journal of Applied Business and Entrepreneurship Musamus Journal of Business & Management
Sopia Betaubun
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Pengaruh Strategi Pemasaran Terhadap Minat Beli Pada Optik Permata Rizky - Ardhiansyah; Irfan Wildzan Muafa; Sopia Betaubun
Musamus Journal of Business & Management Vol 4 No 2 (2022): MJBM
Publisher : Musamus Journal of Business & Management is a peer-reviewed journal published by Faculty of Ecconomics and Business, Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mjbm.v4i2.4202

Abstract

This study aims to find the influence of marketing strategy on buying interest at Optic Permata Merauke. The population in this study is people who have been or are visiting Optic Permata Merauke which is 211 people. The sample in this study amounted to 95 people with determination using Accidental Sampling method. The research approach used is a quantitative approach and uses simple linear regression analysis with SPSS version 26 tools. From the results of simple linear regression analysis that has been processed inobtain equation Y = 2,966 + 0,890 + e From the hypothetical test results, the t test shows that Marketing Strategy variables have a partial significant influence This is evidenced by the value t calculate Marketing Strategi (X) 16,579 > ttable 1,66140 with a significant rate of 0.000 < 0.05 so that Ha received H0 is rejected. R Square value is 0.747 which means that free variables affect consumer satisfaction Marketing Strategi of 74,7% while the remaining 25,3% is influenced by other variables that were not studied in this study.
PENGARUH PEMBERDAYAAN DAN MOTIVASI TERHADAP KEDISIPLINAN DAN KINERJA PEGAWAI PADA DINAS PENDIDIKAN DAN KEBUDAYAAN KABUPATEN MERAUKE Sopia Betaubun; Siti Haerani; Andi Reni
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 2 No 4 (2019)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v2i4.265

Abstract

This study aims to determine the effect of empowerment and motivation to discipline and employee performance at the Department of Education and Culture of Merauke Regency. The type of this research is quantitative descriptive research that is the type of research that emphasizes the testing of theories through the measurement of research variables with numbers and requires data analysis with statistical procedures. The measurement tool of this research is a questionnaire, the data obtained in the form of answers from employees to the questions posed. The results of this study found that empowerment has a positive (0.672) and significant (0,000) effect on work discipline, positive (0.345) and significant (0,000) motivation to work discipline, empowerment has positive (1,139) and significant (0,000) impact on performance, (0,015) and not significant (0,756) to performance, discipline has negative effect (-0,224) and significant to performance 0,004.
Pengaruh Strategi Pemasaran Terhadap Minat Beli Pada Optik Permata Rizky Ardhiansyah; Irfan Wildzan Muafa; Sopia Betaubun
Musamus Journal of Business & Management Vol 4 No 2 (2022): Musamus Journal of Business & Management
Publisher : Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mjbm.v4i2.4202

Abstract

This study aims to find the influence of marketing strategy on buying interest at Optic Permata Merauke. The population in this study is people who have been or are visiting Optic Permata Merauke which is 211 people. The sample in this study amounted to 95 people with determination using Accidental Sampling method. The research approach used is a quantitative approach and uses simple linear regression analysis with SPSS version 26 tools. From the results of simple linear regression analysis that has been processed inobtain equation Y = 2,966 + 0,890 + e From the hypothetical test results, the t test shows that Marketing Strategy variables have a partial significant influence This is evidenced by the value t calculate Marketing Strategi (X) 16,579 > ttable 1,66140 with a significant rate of 0.000 < 0.05 so that Ha received H0 is rejected. R Square value is 0.747 which means that free variables affect consumer satisfaction Marketing Strategi of 74,7% while the remaining 25,3% is influenced by other variables that were not studied in this study.
Co-Authors Andi Reni Irfan Wildzan Muafa Rizky - Ardhiansyah Rizky Ardhiansyah Siti Haerani