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All Journal EkoBis ( Ekonomi & Bisnis ) Al-Iqtishad : Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics) Journal of Economics, Business, & Accountancy Ventura Journal of Business & Banking Journal of Indonesian Economy and Business JPM17: Jurnal Pengabdian Masyarakat Jurnal Riset Bisnis dan Manajemen
Tatik Suryani
STIE Perbanas Surabaya
Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

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Journal : Journal of Business

 1 
FINANCIAL CAPABILITY STUDY OF MICRO, SMALL AND MEDIUM ENTERPRISES OWNER WITH SUPERIOR PRODUCT IN MADIUN REGENCY Agnisa Sahrul Riffianto; Tatik Suryani
Journal of Business & Banking Vol 6, No 1 (2016): Mei - Oktober 2016
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v6i1.895

Abstract

Financial Capability is become the main topic in this study. The firts aim of this study is to analyze and measure financial capability of MSME (Micro, Small and Medium Enterprises) owner with superior products. The subjects of this study are MSME owner in Madiun Regency, East Java, Indonesia. Financial Capabilty measure by Funding Decision, Proft Sharing, Investment Decision and Financial Performance. By using triangulation method, this study found that Fincancial Capability of the MSME owner still on low level. MSME's funding decision is limited and not supported by third party like Bank. MSME's profit sharing is good for MSME's development. But their perception about business development is not right.  MSME's Investment decision perception about land investment is wrong.
Peran kepercayaan merek, citra merek, dan celebrity endorsement terhadap loyalitas merek bedak tabur Wardah Anggi Novitasari; Tatik Suryani
Journal of Business & Banking Vol 7, No 2 (2017): November 2017 - April 2018
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v7i2.999

Abstract

The competition in Indonesia cosmetics industry is growing rapidly. Many brands of face powder available in the market have been popular and got a good qualityr. Wardah is one of halal cosmetics manufactured in Indonesia. This study aims to analyze the effect of brand trust, brand image, and Celebrity Endorsement on brand loyalty of Wardah face powder in Surabaya. Data collected with questionnaire which given to 97 respondents from community of Surabaya. The sample was selected by judgement sampling. The data were alanized by using MRA (Multiple Regression Analysis). The results found that brand trust has significant effect on brand loyalty. Brand image has no significant effect on brand loyalty and Celebrity Endorsement has no significant effect on brand loyalty. The results show that brand trust, brand image and Celebrity Endorsement effect signifi-cantly on brand loyalty. The implication is to improve the brand trust by holding event beauty class for consumert to get more trust in the facial powderof Wardah, and to in-crease the service for the consumers and adjust the price for them. 
CITRA MEREK, BINTANG IKLAN, DAN KESADARAN MEREK: CUKUP KUATKAH DALAM MEMPENGARUHI INTENSI PEMBELIAN KECAP MANIS ABC DI SURABAYA Rizal Bagus Setiawan; Tatik Suryani
Journal of Business & Banking Vol 4, No 2 (2014): November 2014
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v4i2.370

Abstract

Customers purchase intention is influenced by many factors. The reason behind why customersbuy is very important for the company to develop its marketing strategy. The purposeof this study is to examine the influence of Brand Image, Celebrity Endorsement, andBrand Awareness on Customers Purchase Intention of ABC Sweet Soy in Surabaya. Thisresearch uses questionnaire as an instrument to get the response of the respondent. A questionnairewas spread to one hundred people who buying and consuming the ABC sweet soyin Surabaya. Multiple Regression Analyze (MRA) is used to examine the effect of the independentvariables on dependent variable. The findings of this study shows celebrity endorsementand brand awareness has positive significant effect on consumers purchase intention,but not to brand image. The implication of this research, the company shouldstrengthen the brand awareness and should be selective to choose celebrity as endorsementon its advertising.
PENGARUH KERAMAHAN, KREDIBILITAS DAN CITRA KARYAWAN TERHADAP KEDEKATAN KARYAWAN DAN KEPUASAN NASABAH PRODUK TABUNGAN BANK KONVENSIONAL DI SURABAYA Chairun Nisa Halim; Tatik Suryani
Journal of Business & Banking Vol 3, No 1 (2013): Mei 2013
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v3i1.256

Abstract

Banks as financial institutions have delivered superior services to their customers for gaining competitive advantages. The intimacy between banks employees and customers has signifi- cant role for creating satisfaction. This research tries to examine the influence of the deter- mination of customer intimacy specifically benevolence, credibility, and image of banks em- ployee on intimacy between banks employees and customers and customer satisfaction. Re- search involved 100 customers from four banks (Mandiri, BNI, BRI, and BTN) that selected by purposive sampling. Data were analyzed by Structural Equation Modeling (SEM). The results showed that: (1) benevolence did not have significantly effect on intimacy between banks employees and customers, (2) credibility and employees image have significantly in- fluences on intimacy between banks employees and customers, and (3) bank s employees and customers intimacy has positive effect on customer satisfaction. The implication of this research is that bank should improve the credibility and employee image for creating banks employees and customers intimacy. Beside it, bank should keep their intimacy for satisfying the customers.
KUALITAS JASA DAN KEPUASAN PELANGGAN DALAM PEMBELIAN ULANG PADA KELOMPOK KONSUMEN LANJUT USIA DI MATAHARI DEPARTMENT STORE SIDOARJO Yusni Cahyo Nugroho; Tatik Suryani
Journal of Business & Banking Vol 1, No 2 (2011): November 2011
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v1i2.246

Abstract

This research analyzes the causal variables that influence the variables of service quality to satisfaction and repeat purchase intention at Matahari Department Store. The analyzed vari- able are user service quality (physical aspects, reliability, personal interaction, problem solving and policy), satisfaction and repeat purchase intention. The purpose this study is to identify grey consumers perceived service quality at Matahari department Store in Sidoarjo city and to examine the relationship among perceived service qualities, their satisfaction, and repeat purchase intention to that store. A structured questionnaire was developed to collect the data. Designs for sample in this study is non-probability sampling, with the techniques of analysis such as descriptive analysis and statistic analysis. A model confirmatory analysis factor (CFA) and structural equation modeling (SEM) built by using AMOS 16.0 for windows program. The result showed that all service quality dimensions in the study, except policy, were significantly and positively to have relationship with their satisfaction and repeat pur- chase intention at Matahari Department Store, Sidoarjo Finally, for the further studies that test the same model and with the same research design, the authors suggest that the number of sample is by taking bigger and broader area for collecting data.
Co-Authors Agnisa Sahrul Riffianto Anggi Novitasari Chairun Nisa Halim Ika Yunia Fauzia Lindiawati Lindiawati May Sumiati Mochamad Nurhadi Rizal Bagus Setiawan Rr. Iramani Rr. Iramani Sri Lestari Kurniawati Trevisia Meinar Wiwik Lestari Yusni Cahyo Nugroho