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All Journal Jurnal Eksis Jurnal Riset Inossa : Media Hasil Riset Pemerintahan, Ekonomi dan Sumber Daya Alam TINTA NUSANTARA : Jurnal Ekonomi, Manajemen, dan Akuntansi
riduansah riduansah
Sekolah Tinggi Ilmu Manajemen Indonesia Samarinda
Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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ANALISIS KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA CV HELDA TRAVEL BERSAUDARA SANGATTA riduansah riduansah; Triska Aprilo
Jurnal Eksis Vol 16, No 2 (2020): Vol 16, No 2 (2020)
Publisher : Politeknik Negeri Samarinda

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Abstract

This study aims to analyze the effect of service quality on customer satisfaction at the company Helda Travel Brothers Sangatta. This study uses 5 (five) independent variables / independent variables, namely direct evidence, reliability, responsiveness, assurance, and empathy with one dependent variable / dependent variable, namely customer satisfaction. This research refers to several literature reviews and field studies The data in this study were collected through distributing questionnaires to 40 respondents who became samples and observations. The sampling technique used was purposive sampling. The data analysis method used is quantitative analysis, namely validity, reliability, classical assumption test, multiple linear regression analysis, t test, coefficient of determination and f test.Based on data analysis, the results showed that the indicators in this study were valid and reliable. In the classical assumption test, data is normally distributed, heteroscedasticity and multicollinearity do not occur. In the hypothesis test, it shows that the direct evidence variable has a positive effect but does not have a significant effect on customer satisfaction, the reliability variable has a negative effect and does not have a significant effect on customer satisfaction, the responsiveness variable has a positive effect but does not have a significant effect on customer satisfaction. has a positive effect there is no significant effect on customer satisfaction, the variable empathy has a positive effect but does not have a significant effect on customer satisfaction and simultaneously there is an effect of direct evidence, reliability, responsiveness, assurance, and empathy on customer satisfaction. Keywords: Direct Evidence, Reliability, Responsiveness, Assurance, Empathy and Customer Satisfaction
PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN ONLINE SHOP (STUDI MAHASISWA SEKOLAH TINGGI ILMU MANAJEMEN INDONESIA SAMARINDA) Riduansah Riduansah
Jurnal Riset Inossa Vol. 2 No. 2 (2020): Desember
Publisher : Badan Penelitian dan Pengembangan Daerah Kota Samarinda

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, harga dan promosi terhadappembelian online shop. Penelitian dilakukan kepada mahasiswa Sekolah Tinggi Ilmu ManajemenIndonesia (STIMI) Samarinda dengan mengambil sampel sebanyak 100 responden. Adapun metodeanalisis yang digunakan adalah analisis regresi linier berganda. Hasil penelitian menunjukkanbahwa kualitas produk, harga dan promosi baik parsial maupun simultan berpengaruh secara positifdan signifikan terhadap keputusan pembelian pada online shop dengan persentase cukup baik yaitu59,3%. Demikian bahwa variabel independen memiliki pengaruh yang cukup kuat dan dapatdimanfaatkan dengan baik untuk meningkatkan keputusan pembelian. Hasil tersebut juga dapatdijadikan sebagai strategi oleh perusahaan dalam meningkatkan jumlah penjualan.
ANALISIS GRATIS ONGKIR DAN DISKON PADA KAUM MILENIAL DI MASA PANDEMI COVID 19 (STUDI KASUS PADA E-COMMERCE SHOPEE DI KOTA SANGATTA) Nuraisyah Yugis Amalia; Riduansah Riduansah; Rizkiawan Rizkiawan
Tinta Nusantara 2018 Vol.1 Vol 9 No 2 (2023): JURNAL TINTA NUSANTARA
Publisher : Sekolah Tinggi Ilmu Ekonomi Nusantara Sangatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55770/tn.v9i2.138

Abstract

The purpose of this study was to find out the analysis of free shipping and discounts for millennials during the Covid-19 pandemic. The population observed in this study is the Sangatta community, which are millennials, namely people with an age range of 20-40 years who use the formula from Hair and produce 50 respondents. Testing and data processing were carried out using the IBM SPSS Statistics 25 application program. This study uses primary data and secondary data. Primary data was obtained by distributing questionnaires while secondary data was obtained from various sources such as journals and books
Co-Authors Nuraisyah Yugis Amalia Rizkiawan Rizki Triska Aprilo