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All Journal ESENSI: JURNAL BISNIS DAN MANAJEMEN SMATIKA AGRIKAN Jurnal Ilmiah Agribisnis dan Perikanan Media Mahardhika KOMPUTEK Jurnal Informatika dan Rekayasa Perangkat Lunak Jurnal Teknika BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Jurnal Scientia Joutica : Journal of Informatic Unisla J-CEKI Smatika Jurnal : STIKI Informatika Jurnal
Kemal Farouq Mauladi
Magister Manajemen Universitas Islam Lamongan
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Mathematics Mechanical Engineering Public Health Social Sciences

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Journal : Media Mahardhika

 1 
PENENTUAN STRATEGI PEMASARAN DALAM MEMPERTAHANKAN EKSISTENSI DAN MENGADAPI PERSAINGAN (Studi Kasus Pada Gemilang Art Glass Di Modo) Zulkifli Lubis; Kemal Farouq Mauladi; Mohammad Rizal Nur Irawan
Media Mahardhika Vol. 19 No. 1 (2020): September 2020
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v19i1.197

Abstract

Appropriate marketing strategies are needed to increase sales and achieve the goals of a company. This research was conducted to determine marketing strategies using SWOT analysis so that a company is able to maintain its existence and face competition and what is the most appropriate strategy that can be applied to a company. The research was conducted at Gemilang Art Glass Company in Modo. From the results of the SWOT analysis showed that the strength (strength) 3.66, and weakness (weakness) 0.76, opportunity (opportunity) 2.86, and the threat (threatr) 1.28. From the SWOT diagram above can be seen from the difference in strength (strength) and weakness (weakness) score higher strength (strength) with a difference (+) 2.9, while the difference in the opportunity (opportunity) and threat (threat) score value is higher the opportunity (opportunity) with a difference (+) 1.58. So that it clearly shows that Gemilang Art Glass has been dealing with the right path by continuing to carry out aggressive strategies to increase sales. Based on the above results it can be concluded that an aggressive strategy that can be done is the S-O strategy. The strategy includes improving quality and service so that consumers feel satisfied and comfortable and attract new customers, increase company capacity by utilizing the ability of teamwork and company experience to reach potential markets, provide information about new products to consumers by using internet technology, and by treating employees well and establish a sense of brotherhood will make employees always professional and disciplined in carrying out the work.
ANALISIS FAKTOR PENDAPATAN DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN BARANG ELEKTRONIK PADA UD. DEWI SRI ELEKTRONIK LAMONGAN Imam Tresno Edy; Kemal Farouq Mauladi; Yuhronur Efendi
Media Mahardhika Vol. 19 No. 1 (2020): September 2020
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v19i1.203

Abstract

Research on consumer purchasing decisions is often done. In this study aims to partially and simultaneously determine the level of income and lifestyle variables on purchasing decisions. The population in this study all employees of UD.Dewi Sri Elektronik Lamongan numbered 50 people from the population taken 50 employees. Data collection techniques are done by giving questions to respondents using a questionnaire with a Likert scale because the answers of the instruments have different gradations. The analytical method used to analyze the effect of income and lifestyle variables on purchasing decisions is to use multiple regression analysis with the help of the SPSS version 20 statistical program. And test the hypothesis based on the p value> 0.05 then the alternative hypothesis is rejected and vice versa. From the research results, it is obtained that partially the level of lifestyle influences productivity on purchasing decisions, simultaneously the F test has a significant influence of independent variables with the dependent variable, so it can be concluded that lifestyle variables have a more dominant influence than income. Lifestyle is an activity such as the thing is people work, and a person's lifestyle will also affect the choice of an item that will be purchased, so that consumers will make a purchase decision on the goods needed by consumers UD.Dewi Sri Elektronik Lamongan
Co-Authors Abdul Ghofur Affan Bachri Ahmad Maulana Herlianto andi andi Rudianto Angky Soedrijanto Arief Budi Laksono Chintyadhevi Aulia Rahmi Dina Nurul Afifah Endah Sih Prihatini Faisol Mas’ud Imam Tresno Edy Laila Nurhayati M. Rizal Nur Irawan M. Rizal Nur Irawan Masruroh Masruroh Mohammad Rizal Nur Irawan Mohammad Yaskun Nurul Firdaus Nurul fuad Purnomo Hadi Susilo, Purnomo Hadi Ratna Eka Sari Silvia Karvika Putri Yuhronur Efendi Yuhronur Efendi Zulkifli Lubis