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All Journal Journal of Humanities and Social Studies PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat Optima : Jurnal Ilmiah Agribisnis, Ekonomi dan Sosial Jurnal Penelitian Manajemen Terapan (Penataran) Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Management - Small and Medium Enterprises (SME's) ABIDUMASY : Jurnal Pengabdian kepada Masyarakat
Mohammad Yaskun, Mohammad
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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PENGARUH KUALITAS PRODUK, INOVASI PRODUK, PROMOSI, HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DIMEDIASI KEPUASAN KONSUMEN PADA UMKM KABUPATEN LAMONGAN (METODE STRUCTURAL EQUATION MODELLING (SEM)- PARTIAL LEAST SQUARE (PLS)) Rachmawati, Adinda Dwi; Muhtarom, Abid; Cahyono, Puguh; Yaskun, Mohammad
Jurnal Penelitian Manajemen Terapan (PENATARAN) Vol. 8 No. 1 (2023)
Publisher : Program Studi Manajemen STIE Kesuma Negara Blitar

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Abstract

Perkembangan dunia bisnis di Indonesia terjadi kesuksesan yang signifikan. Kesuksesan ditandai dengan persaingan ketat dalam dunia pasar salah satunya sektor UMKM. Peran UMKM dalam sektor bisnis mampu membantu perekonomian Indonesia. Banyaknya variabel yang diteliti menjadi kebaruan penelitian. Metode kuantitatif digunakan dalam penelitian ini, serta jumlah sampel 330 responden. Metode SEM menjadi pilihan analisis melalui alat bantu Smart PLS versi 3.0. Peneliti menggunakan beberapa alat uji, yakni outer model, inner model, mediasi serta hipotesis. Hasil penelitian diperoleh bahwa uji validitas dinyatakan valid. Hal tersebut dikarenakan jumlah outer loading > 0.7 serta jumlah AVE > 0.5. Selain itu, penelitian yang sudah dilakukan dinyatakan reliabel. Hal tersebut ditunjukkan melalui jumlah composite reliability serta cronbach’s alpha > 0.7. Sedangkan dalam uji mediasi diketahui bahwa, variabel kualitas produk (X1), inovasi produk (X2), promosi (X3), harga (X4) serta lokasi (X5) terhadap keputusan pembelian (Y) dimediasi kepuasan konsumen (Z) dapat dikatakan partial mediation. Berdasarkan analisis hasil uji hipotesis dapat disimpulkan, bahwa variabel kualitas produk (X1), inovasi produk (X2), promosi (X3), harga (X4) serta lokasi (X5) terhadap keputusan pembelian (Y) berpengaruh positif dan signifikan. Kata Kunci: Harga, Inovasi Produk, Kepuasan Konsumen, Keputusan Pembelian, Kualitas Produk, Lokasi, PLS-SEM, Promosi
ANALISIS MANAJEMEN PENGELOLAAN PASAR, DIVERSIFIKASI PRODUK, REVITALISASI PASAR, KEMAMPUAN KERJA, DAN TEKNOLOGI TERHADAP PENINGKATAN PENDAPATAN DIMEDIASI KUALITAS PELAYANAN PEDAGANG PASAR TRADISIONAL LEMBUNG LOR (METODE SRUCTURAL EQUATION MODELING (SEM) -P Purwati, Alifia Dwi; Muhtarom, Abid; Santoso, Moh. Heru Budi; Yaskun, Mohammad
Jurnal Penelitian Manajemen Terapan (PENATARAN) Vol. 9 No. 1 (2024)
Publisher : Program Studi Manajemen STIE Kesuma Negara Blitar

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Abstract

Indonesia merupakan suatu negeri yang berkembang dimana negara bergerak sebaik mungkin dalam usaha pembangunan. Namun, perekonomian di Indonesia sendiri masih kurang baik dalam mencapai tujuan kesenjangan masyarakat. Oleh karena itui, usaha pembangunan diupayakan guna meluaskan taraf perekonomian Indonesia dalam rangka meluaskan kesenjangan masyarakat serta memopong Indonesia bersedia bersaing di kurun modernisasi. Kebaruan pada penelitian ini adalah pada lokasi yang sebelumnya belum pernah dilakukan penelitian, serta banyaknya variabel yang diteliti. Peneliti menggunakan jenis pendekatan Kuntitatif, sampel sebanyak 262 berdasarkan teknik non-probability sampling dengan sampel jenuh, dengan analisis SEM memanfaatkan aplikasi Smart. PLS versi 3.0. Dengan pengujian Outer Model, Uji Inner Model, Uji Mediasi dan Uji Hipotesis. Kesimpulan yang didapatkan adalah Manajemen Pengelolaan Pasar (X1), Diversifikasi Produk (X2), Revitalisasi Pasar (X3) Kemampuan Kerja (X4), Teknologi (X5), bereaksi positif dan signifikan terhadap Peningkatan Pendapatan (Y). Pada uji mediasi, variabel Manajemen Pengelolaan Pasar, Diversifikasi Produk, Revitalisasi Pasar Kemampuan Kerja, dan Teknologi terhadap Kualitas Pelayanan dikatakan Full Mediation. Kata Kunci: Diversifikasi Produk, Kemampuan Kerja, Kualitas Pelayanan, Manajemen Pengelolaan Pasar, Peningkatan Pendapatan, Revitalisasi Pasar, SEM PLS, dan Teknologi.
The Influence Of Organizational Culture And Work Motivation On Employee Performance With Satisfaction Work As Variables Mediation (Studies Case On Cv. Mdc Group Lamongan) Lestari, Edi; Muhtarom, Abid; Yaskun, Mohammad
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 8, No 3 (2024): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v8i3.10406

Abstract

Human resources are the most important element in a company because employees play an active role in every change towards a better direction. This research aims to determine the influence of organizational culture and work motivation on employee performance, as well as the influence of both through job satisfaction. Using explanatory research methods with a quantitative approach and Partial Least Square (PLS) analysis via SmartPLS software, this research involved 88 CV employee respondents. The Lamongan MDC Group was selected using proportional random sampling technique and an error rate of 10%. Data was collected through questionnaires. The research results show that organizational culture has a significant positive effect on employee performance, while work motivation has a positive but not significant effect. However, both organizational culture and work motivation have a significant effect on employee performance through job satisfaction, emphasizing the importance of paying attention to organizational culture and work motivation to improve overall employee performance.
ANALISIS PEMASARAN, FOOD QUALITY, INTEGRITAS PEMANFAATANTEKNOLOGI, SERVICE QUALITY, DAN CITRA USAHA TERHADAP KEPUASAN PELANGGAN DIMEDIASI PENINGKATAN PEMBELIAN PADA UMKM TANAH DATAR COFFE AND SPACE SUGIO LAMONGAN Mas Yudha, Dedy Nur; Muhtarom, Abid; Rusmawati DJ, Yunni; Yaskun, Mohammad; Maulana Yusuf, Muhammad Hari
OPTIMA Vol 8, No 1 (2024)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/optima.v8i1.6693

Abstract

Salah satu strategi yang dapat dilakukan Tanah Datar Coffe and Space dalam persaingan yang ketata adalah memberikan kepuasan terhadap pelanggannya. Penelitian menggunakan pendekatan kuantitatif deskriptif, populasi sebanyak 525 konsumen dengan rumus slovin jumlah sampel yang dibutuhkan 227 responden. Data dari sebar kuisioner. Olah data menggunakan PLS-SEM. Didapatkan hasil Pemasaran, Food quality, Integritas pemanfaatan teknologi, Service quality, Citra usaha berpengaruh signifikan terhadap kepuasan pelanggan. Pemasaran, Food quality, Integritas pemanfaatan teknologi, Service quality, Citra usaha memiliki efek moderat pada hubungan kepuasan pelanggan dan Peningkatan pembelian.
PENGARUH KOMUNIKASI WORD OF MOUTH, KUALITAS PELAYANAN, KEPERCAYAAN KONSUMEN, DAN CITRA MEREK TERHADAP LOYALITAS PELANGGAN DIMEDIASI KEPUASAN PELANGGAN PADA UMKM CAKE N BAKERY PADA UD.ABADI BAKERY DI DESA LOWAYU KECAMATAN DUKUN KABUPATEN GRESIK Hasanah, Wazirotul; Muhtarom, Abid; Mahmudah, Henny; Yaskun, Mohammad; Rusmawati DJ, Yunni
OPTIMA Vol 8, No 1 (2024)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/optima.v8i1.6689

Abstract

Perkembangan teknologi modern saat ini telah meningkatkan persaingan dalam industri Cake dan Bakery. Meskipun teknologi berperan penting dalam pemasaran, komunikasi tatap muka masih relevan. Strategi word of mouth (WOM) dianggap efektif dalam memasarkan produk karena dianggap lebih jujur dan tanpa motif tersembunyi. Faktor-faktor seperti kepuasan konsumen, kepercayaan, dan kualitas pelayanan sangat mempengaruhi WOM dan citra merek. Citra merek yang positif dapat meningkatkan loyalitas pelanggan dan daya saing perusahaan. Penelitian ini bertujuan untuk mengeksplorasi Pengaruh Komunikasi Word Of Mouth, Kualitas Pelayanan, Kepercayaan Konsumen, dan Citra Merek terhadap Loyalitas Pelanggan dengan mediasi Kepuasan Pelanggan pada UMKM Cake dan Bakery di Ud. Abadi Bakery, Desa Lowayu, Kecamatan Dukun, Kabupaten Gresik. Metode yang digunakan adalah metode kuantitatif dengan pengumpulan data primer dan sekunder, serta analisis menggunakan aplikasi Smart PLS versi 3.2.9 termasuk Uji Outer Model, Uji Inner Model, Uji Mediasi, dan Uji Hipotesis. Hasil penelitian menunjukkan bahwa semua variabel memiliki nilai loading vektor ≥ 0.7 dan nilai AVE ≥ 0.5, menunjukkan validitas yang memadai. Hasil uji hipotesis menunjukkan bahwa Komunikasi Word Of Mouth (X1), Kualitas Pelayanan (X2), Kepercayaan Konsumen (X3), dan Citra Merek (X4) secara positif dan signifikan berpengaruh terhadap Loyalitas Pelanggan (Y). Hasil uji mediasi menunjukkan bahwa Komunikasi Word Of Mouth secara langsung mempengaruhi Loyalitas Pelanggan, sementara Kualitas Pelayanan, Kepercayaan Konsumen, dan Citra Merek mempengaruhi Loyalitas Pelanggan melalui mediasi Kepuasan Pelanggan secara komplementer.
PENGARUH RELIABILITY SERVICE, INOVASI PRODUK, BRAND IMAGE, DAN PRICE TERHADAP LOYALITAS PELANGGAN MEDIASI PENINGKATAN MINAT BELI ULANG KONSUMEN PADA THREE TUNGGAL MAKMUR DI BABAT Veisha Audria, Icha; Indah Kuswanti, Afissha; Muhtarom, Abid; Yaskun, Mohammad; Rusmawati DJ, Yunni
OPTIMA Vol 8, No 1 (2024)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/optima.v8i1.6692

Abstract

Tujuan studi ini adalah untuk mengeksplorasi dampak-dampak dari Reliability Service, Inovasi Produk, Brand Image, dan Price terhadap Loyalitas Pelanggan, serta bagaimana faktor-faktor ini memediasi Peningkatan Minat Beli Ulang Konsumen pada Three Tunggal Makmur Di Babat. Objek penelitian adalah konsumen Three Tunggal Makmur Di Babat, dengan sampel terdiri dari 212 responden. Metode penelitian ini menggunakan data primer dan teknik pengambilan sampel menggunakan rumus slovin. Pendekatan analisis yang digunakan adalah Partial Least Square (PLS) dengan aplikasi SmartPLS Versi 3.0. Hasil penelitian menunjukkan bahwa Reliability Service, Inovasi Produk, Brand Image, dan Price secara positif dan signifikan mempengaruhi Loyalitas Pelanggan. Selain itu, ditemukan bahwa Reliability Service, Inovasi Produk, Brand Image, dan Price juga memiliki efek moderasi terhadap hubungan antara Loyalitas Pelanggan dan Minat Beli Ulang.
THE EFFECT OF PRICE, PRODUCT QUALITY, SOCIAL MEDIA MARKETING AND BRAND IMAGE ON CONSUMER SATISFACTION MEDIATED BY BUYING INTEREST IN THE MS GLOW STORE LAMONGAN CENTER BY IID CENTER Fitriyah, Iddatul; Muhtarom, Abid; Ruswaji, Ruswaji; Yaskun, Mohammad; DJ, Yunni Rosmawati
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.17761

Abstract

This study aims to determine whether price, product quality, social media marketing, and brand image have a significant positive effect or not on consumer satisfaction mediated by buying interest. This type of research uses a quantitative approach, with a sample size of 177, and uses the SEM-PLS version 4 method. With the Outer Model Test, Inner Model Test, Mediation Test, and Hypothesis Test. The conclusion in the hypothesis test is that the variable price, product quality, social media marketing, and brand image on customer satisfaction are stated to have a positive and significant effect. Then in the Mediation Test, the variable price, product quality, social media marketing, and brand image on customer satisfaction mediated by buying interest is called partial mediation. Keywords: Price; Product Quality; Social Media Marketing; Brand Image
DISEMINASI MESIN TANAM PADI BAGI KELOMPOK TANI DALAM MENDUKUNG SWASEMBADA PANGAN DI KABUPATEN LAMONGAN Mu’tamar, M. Fuad Fauzul; Hidayat, Khoirul; Yaskun, Mohammad
ABIDUMASY Vol 6 No 2 (2025): ABIDUMASY : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/abidumasy.v6i2.10219

Abstract

Food self-sufficiency is a priority program of the central government, and Lamongan Regency, as the largest rice producer in East Java, contributing 8.2% of the province's total production, plays a crucial role. However, challenges include a declining workforce, high cost of rice planting machines, and short seedlings, typically 10-13 cm in length. This requires water to be removed during planting until the seedlings reach a height of around 20 cm. This leads to overgrowth of grass, as the rice seeds are not adequately irrigated. To address these issues, it is necessary to disseminate appropriate technology, specifically the rice transplanter machines, to increase crop productivity. The method used is action research, which involves taking action based on observations and discussions with partners. The results of this activity indicate that the use of rice planting machines can increase crop productivity from 0.1 ha/day to 1.15 ha/day, an 11-fold increase. It is hoped that the rice transplanter machine will help farmers overcome the decreasing number of workers and support the government's food self-sufficiency, especially in Lamongan Regency, which is one of the rice-producing areas in East Java.
PEMBERDAYAAN KELOMPOK TANI ASUNG KAMULYAN MELALUI INOVASI TEKNOLOGI MESIN PEMANEN PADI Hidayat, Khoirul; Firmansyah, R. Arief; Yaskun, Mohammad
Jurnal Likhitaprajna Vol 9 No 1 (2025)
Publisher : FKIP Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/peduli.v9i1.710

Abstract

Asung Kamulyan Farmer Group is one of the farmer groups in Sidomulyo Village, Mantup District, Lamongan Regency. Rice harvesting in Sidomulyo Village is done traditionally using a sickle and then threshed using a threshing machine to separate the rice grains from the rice stalks which produces waste called straw. Problems in the production aspect, partners experience difficulties during harvesting activities because the number of available harvesters decreases. The method used is the action research method, namely taking action based on the results of observations and discussions with partners. The results of this activity, from the production aspect, there is an ergonomic rice harvesting machine used by the community which can increase harvesting productivity from 2 m²/minute to 10 m²/minute or an increase of 5 times. In addition, there is an SOP for operation, maintenance, and resolution of other obstacles (troubleshot) as material that can be used to ensure that the use of the technology provided continues to provide benefits. In addition, partners can arrange the rental schedule for ergonomic harvesting machines and their financial management, so that farmer groups have other sources of income from renting and maintaining harvesting machines
STRENTHENING THE LOCAL ECONOMY THROUGH INTERNATIONAL ENTREPRENEURSHIP INITIATIVES IN JATIREJO VILLAGE, LAMONGAN REGENCY Muhtarom, Abid; Abbas, Ansar; DJ, Yunni Rusmawati; Yaskun, Mohammad; Najiah, Evi Fitrotun; Nurjanah, Fitri
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 6 (2023): Volume 4 Nomor 6 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i6.29010

Abstract

Ansar Abbas from Hamdard University Islamabad and the Faculty of Economics, Lamongan Islamic University collaborated for this Community Service activity. Partners in service are residents, especially micro, small and medium enterprises (MSMEs) in Jatirejo Village, Lamongan Regency. As the center of the local economy, MSMEs are very important for the progress of Jatirejo Village in Lamongan Regency. Relevant initiatives to encourage sustainable economic growth are FGDs and entrepreneurship seminars in Jaatirejo Village. The seminar aims to support inclusive economic development in Jatirejo Village. This seminar brings change by giving business people access to new knowledge, creative strategies and business networks. This activity involves seminars and two-way discussions between speakers and participants. This activity was carried out informally with active community participation and was aimed at residents of Kutamekar Village, represented by business actors. Internationally based entrepreneurship seminars motivate, encourage and encourage business people by focusing on business opportunities, marketing strategies, financial management and innovation. These seminars provide a practical guide for business development. This entrepreneurship seminar discusses strategic investments to boost the local economy.
Co-Authors Abbas, Ansar Abid Muhtarom, Abid Cahyono, Puguh DJ, Yunni Rosmawati DJ, Yunni Rusmawati Firmansyah, Raden Arief Fitriyah, Iddatul Handayati, Ratna Hasanah, Wazirotul Henny Mahmudah, Henny Indah Kuswanti, Afissha Khoirul Hidayat Lestari, Edi Mas Yudha, Dedy Nur Maulana Yusuf, Muhammad Hari Mu’tamar, M. Fuad Fauzul Najiah, Evi Fitrotun Nurjanah, Fitri Purwati, Alifia Dwi Rachmawati, Adinda Dwi Rusmawati DJ, Yunni Ruswaji, Ruswaji Santoso, Moh. Heru Budi Syairozi, Muhamad Imam Titin Titin Veisha Audria, Icha