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Minat Jalur Karir Akuntansi dari Perspektif Motivasi Intrinsik, Ekstrinsik, Orang Ketiga dan Eksposur Karir Hendra Gunawan; Atiqotun Nisa; Yuli Afrina
Akuntabilitas Vol 14, No 1 (2021)
Publisher : Department of Accounting-Faculty of Economic and Business (FEB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/akt.v14i1.18185

Abstract

This study investigates the factors that influence students in choosing a career path in accounting. The decision to choose a career path needs to be detected early because it has an impact on future professional performance which determines both the individual’s social position, style and standard of living, and life satisfaction. This study examines the factors that influence the career paths of accounting students through the social cognitive career theory. Based on this theory, the relationship between career path and driving factors such as intrinsic motivation, extrinsic motivation, third party influence, career exposure, is identified. The online survey was conducted on 333 respondents. Through regression analysis, this study found that intrinsic motivation, extrinsic motivation and career exposure have a positive effect while third parties influences do not have a significant value on career paths. These findings could be useful for policy makers and higher education institutions to provide a more supportive environment that will foster interest among accounting students to be motivated in choosing career paths in accounting.
Strategi Pemasaran G-Coffee Menggunakan Analisis SWOT Guna Menghadapi Era Society 5.0 Fandy Bestario Harlan; Yulinda Tarigan; Atiqotun Nisa
Jurnal Bisnis, Manajemen, dan Ekonomi Vol. 4 No. 2 (2023): Jurnal Bisnis, Manajemen dan Ekonomi
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jbme.v4i2.1025

Abstract

Increasing the number of residents in the city of Batam is a strategic goal in developing an entrepreneurial and business climate. This is in line with the development of micro, small and medium enterprises in Batam City. The purpose of this study is to analyze the needs for culinary tourism that are in demand by the community, especially millennials in Batam City. G-Coffee is a culinary tourism object that has a place with a contemporary design. The method used in this research is descriptive qualitative which aims to dig up information about Digital marketing management at G-Coffee for the needs of the community in terms of culinary tourism, this will later increase competitiveness and a wider market in its marketing strategy to face the era of society 5.0 where digital transformation has changed various habits and ways of life of society and industry including realizing Digital MSMEs. Based on research results, currently G-Coffee is very strong in the use of social media, especially to attract their customer segment which consists of students and students. In the future there needs to be a specific strategy that needs to be developed so that G-Coffe can still compete with its competitors.
Pendampingan Pembuatan Modul Ajar Berbasis Digital bagi Guru SMP di Kota Batam Menggunakan Pendekatan Project Based Learning dengan Framework CDIO Himawan Mochtoha; Maryani Septiana; Rahmat Hidayat; Nur Rahmah Andayani; Muslim Ansori; Atiqotun Nisa; Slamet Soebagiyo; Sri Zuliarni; Riza Khusniah
Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Vol. 8 No. 1 (2026): Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/abdimaspolibatam.v8i1.13156

Abstract

The rapid advancement of information and communication technology has fundamentally transformed the educational landscape, yet a significant gap persists between teachers' digital competency and the technological demands of modern classrooms. This community service program aimed to assist junior high school teachers in Batam City in developing digital-based teaching modules through a project-based learning (PBL) approach using the Conceive-Design-Implement-Operate (CDIO) framework. Conducted from April to November 2025, the program involved 20 teachers from five public junior high schools (SMPN 6, SMPN 38, SMPN 53, SMPN 59, and SMPN 63 Batam), supported by students from the D4 Applied Business Administration Program at Politeknik Negeri Batam. A preliminary survey revealed that 67% of teachers still used conventional teaching methods, 78% lacked digital development skills, and 92% required technical assistance. The program produced a comprehensive range of digital teaching materials, including interactive e-modules (PDF), educational videos (MP4), interactive games using Quizizz, Kahoot!, Pictoblox, and Scratch, interactive presentations designed with Canva, and Augmented Reality (AR)-based learning media using Assembler Edu. These materials were developed for subjects including Civics Education, Informatics, Natural Sciences, and Riau Islands Cultural Studies. The results demonstrate that structured mentoring through the CDIO framework effectively enhanced teachers' digital competency and produced high-quality, curriculum-aligned digital teaching materials. This initiative contributed to broader educational quality improvement and serves as a replicable model for similar community service programs across the region.