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All Journal Jimma : Jurnal Ilmiah Manajemen Muhammadiyah Aceh International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Medika: Medika BE-HISZ Journal - Journal of Economics and Accounting
Fandi Bachtiar
Universitas Muhammadiyah Aceh
Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences

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PENGARUH ORIENTASI KEWIRAUSAHAAN DAN INOVASI PRODUK TERHADAP KINERJA PEMASARAN (Studi Kasus Pada Pengrajin Ikan Asin Dikawasan Lhong Aceh Besar) Fandi Bachtiar; Meliyati Meliyati
Jurnal Ilmiah Manajemen Muhammadiyah Aceh Vol 9, No 1 (2019): Edisi Januari - Juni 2019
Publisher : Universitas Muhammadiyah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37598/jimma.v9i1.990

Abstract

Rumusan masalah dalam penelitian ini apakah Orientasi Kewirausahaan dan Inovasi Produk berpengaruh terhadap Kinerja Pemasaran pada pengrajin ikan asin di kawasan Lhong Aceh Besar secara parsial dan simultan. Penelitian ini bertujuan untuk mengetahui dan pengaruh orientasi kewirausahaan dan inovasi produk terhadap kinerja pemasaran pengrajin ikan asin di kawasan Lhong Aceh Besar secara parsial dan simultan. Analisa data yang digunakan dalam penelitian ini adalah metode analisis regresi linier berganda yang sampel dalam penelitian adalah pengrajin ikan asin dikawasan Lhong Kabupaten Aceh Besar. Hasil penelitian ini menunjukkan bahwa orientasi kewirausahaan secara parsial berpengaruh terhadap kinerja pemasaran. Inovasi produk secara parsial tidak berpengaruh terhadap kinerja pemasaran.  Secara simultan orientasi kewirausahaan dan inovasi produk berpengaruh terhadap kinerja pemasaran.  The formulation of the problem in this study is whether the Entrepreneurship Orientation and Product Innovation have an effect on Marketing Performance on salted fish craftsmen in the Lhong Aceh Besar region partially and simultaneously. This study aims to determine and influence the entrepreneurial orientation and product innovation on the marketing performance of salted fish producers in the Lhong Aceh Besar region partially and simultaneously. Analysis of the data used in this study is a multiple linear regression analysis method in which the samples in the study were salted fish craftsmen in the Lhong region of Aceh Besar District. The results of this study indicate that entrepreneurial orientation partially influences marketing performance. Partial product innovation does not affect marketing performance. Simultaneously entrepreneurial orientation and product innovation affect marketing performance.
PENGARUH ORIENTASI KEWIRAUSAHAAN DAN INOVASI PRODUK TERHADAP KINERJA PEMASARAN (Studi Kasus Pada Pengrajin Ikan Asin Dikawasan Lhong Aceh Besar) Fandi Bachtiar; Meliyati Meliyati
Jimma : Jurnal Ilmiah Manajemen Muhammadiyah Aceh Vol 10, No 1 (2020): Edisi Januari - Juni 2020
Publisher : Universitas Muhammadiyah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37598/jimma.v10i1.1588

Abstract

Rumusan masalah dalam penelitian ini apakah Orientasi Kewirausahaan dan Inovasi Produk berpengaruh terhadap Kinerja Pemasaran pada pengrajin ikan asin di kawasan Lhong Aceh Besar secara parsial dan simultan. Penelitian ini bertujuan untuk mengetahui dan pengaruh orientasi kewirausahaan dan inovasi produk terhadap kinerja pemasaran pengrajin ikan asin di kawasan Lhong Aceh Besar secara parsial dan simultan. Analisa data yang digunakan dalam penelitian ini adalah metode analisis regresi linier berganda yang sampel dalam penelitian adalah pengrajin ikan asin dikawasan Lhong Kabupaten Aceh Besar. Hasil penelitian ini menunjukkan bahwa orientasi kewirausahaan secara parsial berpengaruh terhadap kinerja pemasaran. Inovasi produk secara parsial tidak berpengaruh terhadap kinerja pemasaran. Secara simultan orientasi kewirausahaan dan inovasi produk berpengaruh terhadap kinerja pemasaran.The formulation of the problem in this study is whether the Entrepreneurship Orientation and Product Innovation have an effect on Marketing Performance on salted fish craftsmen in the Lhong Aceh Besar region partially and simultaneously. This study aims to determine and influence the entrepreneurial orientation and product innovation on the marketing performance of salted fish producers in the Lhong Aceh Besar region partially and simultaneously. Analysis of the data used in this study is a multiple linear regression analysis method in which the samples in the study were salted fish craftsmen in the Lhong region of Aceh Besar District. The results of this study indicate that entrepreneurial orientation partially influences marketing performance. Partial product innovation does not affect marketing performance. Simultaneously entrepreneurial orientation and product innovation affect marketing performance
Is Auditor Financial Decision-Making Affected By Prior Audit Report Information? A Behavioral Approach Hendri Mauliansyah; Fandi Bachtiar; Budi Safatul Anam
BE-HISZ : Journal of Economics and Accounting Vol 2 No 2 (2025): BE-HISZ Jurnal
Publisher : Asosiasi Dosen dan Praktisi Ekonomi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71095/zg7zd797

Abstract

This study experimentally examines whether and how prior audit report information influences auditors’ financial decision-making. Motivated by behavioral auditing theory, we investigate whether exposure to favorable versus unfavorable prior audit reports affects auditors’ judgments of audit risk, materiality, and planned audit effort. Using a controlled experimental design, professional auditors are randomly assigned to conditions that manipulate the nature of prior audit report information while holding current-year financial evidence constant. Consistent with predictions from anchoring and confirmation bias theory, the results show that auditors exposed to favorable prior audit reports assess lower audit risk and plan less extensive audit procedures compared to auditors exposed to unfavorable prior reports. Additional analyses indicate that time pressure amplifies reliance on prior audit information, increasing the magnitude of anchoring effects. These findings provide causal evidence that prior audit reports serve not only as informational inputs but also as cognitive anchors that shape auditors’ professional judgments. The study extends behavioral auditing research by demonstrating how historical audit information systematically biases financial decision-making even when auditors have access to identical current-period evidence. From a practical perspective, the results suggest that audit firms and standard setters should implement structured debiasing mechanisms, such as independent risk reassessment and judgment review protocols, to mitigate the unintended behavioral consequences of relying on prior audit reports. Overall, this study contributes to the literature by clarifying the behavioral mechanisms through which prior audit information affects audit quality in complex audit environments.
PURCHASE DECISIONS ACEH CAKE UMKM Tuwisna; Fandi Bachtiar; Sri Maisarah
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 2 (2026): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19583079

Abstract

This study aims to test and analyze the influence of promotion through TikTok and product innovation on purchasing decisions in micro, small, and medium enterprises of Acehnese Traditional Cakes. The determination of the research sample uses the Purba formula. The sample used in this study was 96 consumers in micro, small, and medium enterprises of Acehnese Traditional Cakes who were willing to be respondents. The analytical method applied was multiple linear regression analysis. The results of the study indicate that promotion through TikTok partially has a positive and significant effect on purchasing decisions in micro, small, and medium enterprises of Acehnese Traditional Cakes in Banda Aceh city. Product innovation partially has a positive and significant effect on purchasing decisions in micro, small, and medium enterprises of Acehnese Traditional Cakes in Banda Aceh city. Promotion through TikTok and product innovation simultaneously have a positive and significant effect on purchasing decisions in micro, small, and medium enterprises of Acehnese Traditional Cakes in Banda Aceh city.
Peningkatan Ekonomi Masyarakat Melalui Budidaya Anggur sebagai Usaha Produktif di Gampong Meunasah Manyang, Kecamatan Ingin Jaya, Kabupaten Aceh Besar Ichsan Akmal Mazas; Miftahul Jannah; Surya Fatma; Mahyuddin Mahyuddin; Fandi Bachtiar
Jurnal Medika: Medika in progres
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/23zfh869

Abstract

Peningkatan ekonomi masyarakat merupakan salah satu tujuan penting dalam pembangunan nasional, khususnya pada wilayah pedesaan yang masih menghadapi keterbatasan lapangan kerja dan rendahnya diversifikasi usaha. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan perekonomian masyarakat melalui budidaya anggur sebagai usaha produktif di Gampong Meunasah Manyang, Kecamatan Ingin Jaya, Kabupaten Aceh Besar. Program ini dilaksanakan dengan pendekatan partisipatif, melibatkan masyarakat secara aktif dalam setiap tahapan kegiatan, mulai dari sosialisasi potensi usaha, pelatihan teknik budidaya anggur, pemeliharaan tanaman, hingga pengelolaan hasil panen. Peserta diberikan pemahaman mengenai pemilihan bibit unggul, teknik penanaman, pemupukan, pengendalian hama, serta strategi pengembangan usaha berbasis hasil pertanian bernilai ekonomi tinggi. Selain itu, masyarakat juga dibekali pengetahuan tentang pemasaran produk, baik secara langsung maupun melalui media digital, guna memperluas jangkauan pasar. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan dan keterampilan masyarakat dalam budidaya anggur serta tumbuhnya minat untuk menjadikan budidaya anggur sebagai sumber pendapatan tambahan. Dengan demikian, kegiatan ini berkontribusi dalam membuka peluang usaha baru, meningkatkan produktivitas masyarakat, serta mendorong pertumbuhan ekonomi lokal secara berkelanjutan.
Co-Authors Anam, Budi Safatul Hendri Mauliansyah Ichsan Akmal Mazas Mahyuddin Mahyuddin Meliyati Meliyati Miftahul Jannah Sri Maisarah Surya Fatma Tuwisna