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All Journal Jurnal Medika: Medika Sumber Informasi Manajemen Bisnis dan Akuntansi
Ichsan Akmal Mazas
Universitas Muhammadiyah Aceh
Religion Humanities Dentistry Economics, Econometrics & Finance Health Professions Medicine & Pharmacology Nursing Public Health Other

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Peningkatan Ekonomi Masyarakat Melalui Budidaya Anggur sebagai Usaha Produktif di Gampong Meunasah Manyang, Kecamatan Ingin Jaya, Kabupaten Aceh Besar Ichsan Akmal Mazas; Miftahul Jannah; Surya Fatma; Mahyuddin Mahyuddin; Fandi Bachtiar
Jurnal Medika: Medika in progres
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/23zfh869

Abstract

Peningkatan ekonomi masyarakat merupakan salah satu tujuan penting dalam pembangunan nasional, khususnya pada wilayah pedesaan yang masih menghadapi keterbatasan lapangan kerja dan rendahnya diversifikasi usaha. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan perekonomian masyarakat melalui budidaya anggur sebagai usaha produktif di Gampong Meunasah Manyang, Kecamatan Ingin Jaya, Kabupaten Aceh Besar. Program ini dilaksanakan dengan pendekatan partisipatif, melibatkan masyarakat secara aktif dalam setiap tahapan kegiatan, mulai dari sosialisasi potensi usaha, pelatihan teknik budidaya anggur, pemeliharaan tanaman, hingga pengelolaan hasil panen. Peserta diberikan pemahaman mengenai pemilihan bibit unggul, teknik penanaman, pemupukan, pengendalian hama, serta strategi pengembangan usaha berbasis hasil pertanian bernilai ekonomi tinggi. Selain itu, masyarakat juga dibekali pengetahuan tentang pemasaran produk, baik secara langsung maupun melalui media digital, guna memperluas jangkauan pasar. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan dan keterampilan masyarakat dalam budidaya anggur serta tumbuhnya minat untuk menjadikan budidaya anggur sebagai sumber pendapatan tambahan. Dengan demikian, kegiatan ini berkontribusi dalam membuka peluang usaha baru, meningkatkan produktivitas masyarakat, serta mendorong pertumbuhan ekonomi lokal secara berkelanjutan.
THE EFFECT OF ONLINE CUSTOMER REVIEWS ON BOOKING INTENTION: THE MEDIATING ROLE OF TRUST AND PERCEIVED VALUE IN THE HOTEL INDUSTRY Harbiyah Gani; Ichsan Akmal Mazas; Aida Fitri
SUMBER INFORMASI MANAJEMEN BISNIS DAN AKUNTANSI Vol 3 No 1 (2026): SIMBAN Journal
Publisher : Gabungan Riset Edukasi dan Ekplorasi Teori (GREET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65788/simban.v3i1.99

Abstract

The rapid growth of digital platforms has transformed consumer decision-making processes in the hospitality industry, particularly through the increasing reliance on online customer reviews. This study aims to examine the effect of online customer reviews on booking intention, with trust and perceived value serving as mediating variables. Drawing upon signaling theory and consumer behavior theory, this research proposes that online reviews function as informational cues that shape consumers’ cognitive and affective evaluations before making reservation decisions. A quantitative approach was employed using survey data collected from hotel customers who actively use online travel platforms such as Traveloka, Booking.com, and Tripadvisor. The data were analyzed using SPSS to test both direct and indirect relationships among variables. The findings indicate that online customer reviews significantly influence booking intention, both directly and indirectly through trust and perceived value. Trust and perceived value are found to partially mediate the relationship, suggesting that consumers are more likely to make hotel reservations when reviews enhance their confidence and perceived benefits. This study contributes to the hospitality marketing literature by providing empirical evidence on the psychological mechanisms underlying digital review influence and offers managerial implications for hotel marketers in optimizing online reputation strategies.
Co-Authors Aida Fitri Fandi Bachtiar Harbiyah Gani Mahyuddin Mahyuddin Miftahul Jannah Surya Fatma