Garuda - Garba Rujukan Digital

Penerapan Rantai Nilai Global Sebagai Strategi Peningkatan Ekspor Produk Kopi Darmawan, Arief; Adi Wibowo, Lili; Surachman, Adhie
Coopetition : Jurnal Ilmiah Manajemen Vol 12 No 1 (2021): Coopetition: Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

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Coffee farmers as Green MSMEs can apply SDG-based global value chains (GVC) in order to open up a wider share of the export market. During the 2009-2018 period, there was a significant decline in the share of Indonesia's coffee exports, but on the other hand, the impact on the formation of the GDP of plantation crops seemed insignificant. The study attempts to map this problem by analyzing the relationship between the variables that play a role in the formation of GDP (as the dependent variable), namely the volume of coffee production, the export value of coffee, the export price of coffee, and the MSME investment credit during the 2009-2018 period. This research uses a quantitative based approach to obtain multiple linear regression models that can map research problems. Based on statistical tests, the research variables have a positive and significant contribution to the increase in the GDP of plantation crops. The implication of the results is the trend of declining exports substituted by the booming demand for coffee in the country supported by MSME investment credit. The application of GVC can be one strategy to increase the share of coffee exports again.

Literasi Digital Orang Tua Murid PAUD Dalam Pembelajaran Daring Di Kabupaten Subang Nur'aeni Nur'aeni; Adhie Surachman; Ine Anggraini
Biormatika : Jurnal ilmiah fakultas keguruan dan ilmu pendidikan Vol. 8 No. 1 (2022): Biormatika : Jurnal ilmiah fakultas keguruan dan ilmu pendidikan
Publisher : FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35569/biormatika.v8i1.1161

Penelitian ini dilakukan untuk mengukur tingkat kompetensi literasi digital orang tua murid satuan pendidikan PAUD di Kabupaten Subang. Pendekatan dan metode pelaksanaan penelitian adalah mixed-method, Sekaligus melakukan benchmark terhadap penelitan sejenis sebelumnya mengenai literasi digital orang tua dan pembelajaran daring di tingkat PAUD pada masa normal baru. Hasil penelitian mengungkapkan informasi dari 30 PAUD yang menjadi responden dan mewakili 30 kecamatan yang ada di Kabupaten Subang. Berdasarkan hasil survei diketahui proses pembelajaran daring untuk tingkat PAUD mayoritas belum dilaksanakan menggunakan platform pembelajaran digital, tapi masih menggunakan komunikasi berbasiskan pesan menggunakan media SMS/ WA. Pembelajaran menggunakan platform digital seperti Zoom sudah dicoba oleh beberapa sekolah PAUD namun terkendala rendahnya literasi digital dan sedikitnya waktu yang dimiliki oleh orang tua murid untuk mendampingi anaknya. Hal ini menunjukkan fakta bahwa meskipun hampir semua orang tua sudah biasa menggunakan dan berkomunikasi secara digital menggunakan telefon genggam atau gadget, tapi tidak paham dalam pemanfaatannya untuk pembelajaran. Berdasarkan hasil penelitian tersebut, maka kebijakan dan panduan literasi digital yang akan direkomendasikan harus menitikberatkan pada peningkatan pengetahuan dan kemampuan orang tua dalam mengakses sistem pembelajaran digital, guna mendukung keberhasilan program dan kegiatan pembelajaran, khususnya yang dilaksanakan secara daring akibat masih merebaknya pandemi Covid-19

Penerapan Rantai Nilai Global Sebagai Strategi Peningkatan Ekspor Produk Kopi Arief Darmawan; Lili Adi Wibowo; Adhie Surachman
Coopetition : Jurnal Ilmiah Manajemen Vol. 12 No. 1 (2021): Coopetition: Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v12i1.277

Coffee farmers as Green MSMEs can apply SDG-based global value chains (GVC) in order to open up a wider share of the export market. During the 2009-2018 period, there was a significant decline in the share of Indonesia's coffee exports, but on the other hand, the impact on the formation of the GDP of plantation crops seemed insignificant. The study attempts to map this problem by analyzing the relationship between the variables that play a role in the formation of GDP (as the dependent variable), namely the volume of coffee production, the export value of coffee, the export price of coffee, and the MSME investment credit during the 2009-2018 period. This research uses a quantitative based approach to obtain multiple linear regression models that can map research problems. Based on statistical tests, the research variables have a positive and significant contribution to the increase in the GDP of plantation crops. The implication of the results is the trend of declining exports substituted by the booming demand for coffee in the country supported by MSME investment credit. The application of GVC can be one strategy to increase the share of coffee exports again.

Pengaruh Promosi Akun Instagram @Badjoelama.Co Terhadap Keputusan Pembelian Barang Preloved Pada Followers Aktif Dhina Khoerunisa; Nur’aeni Nur’aeni; Adhie Surachman
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 4 No. 2 (2021): Vol 4. No. 2 (2021)
Publisher : Universitas Majalengka

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This study aims to determine the effect of the promotion of the @badjoelama.co Instagram account on purchasing decisions on active followers. This study uses a quantitative method with an associative approach. respondents in this study are active followers of @badjoelama.co. The source of the data used is from questionnaire data with active followers @badjoelama.co which is then processed using SPSS version 25. In this study, the significance correlations value is 0.000, so it can be said that there is a relationship between promotions and purchasing decisions, while the Pearson correlation value is 0.490. the level of promotion relationship with purchasing decisions is moderately correlated. The results of significant research taken from the ANOVA table, the significant value of the promotion variable (X) on the purchasing decision variable (Y) is 0.00 <0.05 and f-count 30.909 > f-table 3.09. This proves that Ho is rejected, Ha is accepted, meaning that there is a significant effect of promotion on purchasing decisions.

KEANEKARAGAMAN FUNGI MIKORIZA ARBUSKULA PADA BEBERAPA TIPE PEMANFAATAN LAHAN GAMBUT DI DESA RASAU JAYA KABUPATEN KUBU RAYA Dwi Zulfita; Surachman; Putu Dupa Bandem; Eddy Santoso
AGROISTA : Jurnal Agroteknologi Vol. 2 No. 1 (2018): MEI
Publisher : Program Studi Agroteknologi INSTIPER

This study aims to determine the diversity of FMA from rhizosphere of cassava, corn, taro and peanut cultivated on peat lands of Rasau Jaya village by using a corn plant host. The research was conducted at the Biology and Soil Biotechnology Laboratory of the Faculty of Agriculture and plastic housings in the experimental garden of the Faculty of Agriculture Untan and lasted from 26 April 2017 until the date of September 15, 2017. The research procedure was carried out by taking samples of soil and roots from the rhizosphere of cassava, corn, taro and peanuts cultivated in peat lands. Soil and root sampling in each rhizosphere was performed at 4 points of observation as replication with a depth of 0-20 cm and a diameter of 20 cm and then put into plastic bags and labeled. The soil samples taken are then used for microscopic analysis (extraction and identification) and soil analysis to determine the chemical properties. Root samples were stained to determine the percentage of colonization. Trapping culture uses corn crops. Furthermore, extraction and spore identification were performed using the same technique with the extraction and identification of soil samples. Observed variables were including percentage of root colonization, spore density, and spore diversity. The results showed that FMA diversity from 4 types of peat land use from rhizosphere of cassava, corn, taro and peanut plants in Rasau Jaya village before and after trapping showed an increase of spore, diversity of FMA type, while the percentage of infected root values showed variation. Observations on the number of spores showed an increase from 37 to 62 per 50 g of soil increased to 60-170 spores per 50 g of soil. Spore type diversity of 10 Glomus types, 1 type of Gigaspora and 4 types of Acaulospora into 13 Glomus types, 3 types of Gigaspora and 4 types of Acaulospora. The highest percentage of infected roots before trapping ranged between 46.89% - 73.33% and after trapping ranged between 77.89% - 95.50%. Keywords: Arbuscular Mycorrhiza Fungi, diversity, peat lands

Tiktok Shop Sebagai Teknologi Pemasaran dan Penjualan Digital Untuk UMKM Surachman, Adhie; Darmawan, Arief; Tresnawati, Amilia
Coopetition : Jurnal Ilmiah Manajemen Vol. 16 No. 3 (2025): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/n1492p64

The development of digital communication technology used in business has enabled marketing or sales as a form of digital economy that no longer requires face-to-face meetings. The growth of Indonesia's digital economy is largely supported by the e-commerce sector, which is around 34% or equivalent to IDR 1,900 trillion in 2030. As the digital economy grows, the penetration of Internet users in Indonesia is also increasing. The "Digital 2023" report shows that in early 2022, Indonesian Internet users reached 204.7 million. TikTok Shop has become an increasingly popular digital economy platform for Micro, Small, and Medium Enterprises (MSMEs) in Indonesia in the past five years. This study uses a literature review method with a descriptive approach. The results of the study show that Tiktok Shop provides e-commerce features that are useful and easy to use by MSMEs. Likewise, transactions that can be carried out from the same platform allow buyers and sellers to communicate easily before making transactions. Including various features in creating content that supports MSMEs to promote products, sales streaming videos, building followers, and creating events that invite potential buyers. Keywords: Tiktok Shop, Digital Technology, Marketing and Selling, SMEs.

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