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All Journal EKONOMIS : Journal of Economics and Business Jurnal MoZaiK MEDIA STUDI EKONOMI JOURNAL OF BUSINESS STUDIES Business Management Journal Program Studi Manajemen MEDIA MANAJEMEN JASA Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Akuntansi Manajerial (Managerial Accounting Journal) Jurnal Pengabdian Bukit Pengharapan
Kustiadi Basuki
Prodi Manajemen Universitas 17 Agsutsu 1945 Jakarta
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Mathematics Social Sciences Other

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The Effect of Digital Marketing and Personal Branding on Consumer Purchase Decisions of Culinary MSMEs in Jakarta Moderated Consumer Perception Kustiadi Basuki; Jeremia Jimmy
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5378

Abstract

Utilization of technology Digital marketing in the world of marketing is becoming a very common thing to do. Especially for businesses with small and medium scale businesses (UMKM) engaged in the culinary field. Therefore, this study aims to examine and analyze the effect of digital marketing and personal branding on consumer purchasing decisions in Jakarta moderated by consumer perception. The population in this study are consumers of culinary SMEs in Jakarta. The data collection technique used random sampling by distributing questionnaires via google form. From the results of the tests carried out, it was found that digital marketing was not able to influence consumer decisions, personal branding able to influence consumer decisions, consumer perception able to influence consumer decisions, Moderation of consumer perception was not able to strengthen the influence of digital marketing on consumer decisions and moderation of consumer perception weakened personal branding on consumer decisions.
The Effect of Social Media Marketing and Word of Mouth on Consumer Purchase Interest in Culinary MSMEs in Jakarta Moderated Entrepreneurship Orientation Kustiadi Basuki; Vinda Aulia
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5499

Abstract

This study aims to determine the effect of Social Media Marketing and Word of Mouth on consumer buying interest in culinary MSMEs in Jakarta moderated by Entrepreneurship orientation. The population in this study was 202 culinary MSME consumers in Jakarta, with purposive sampling as a sample using structural equation model (SEM) statistical test tools partial least squares (PLS) through SmartPLS software. Data collected by questionnaires that have been tested for validity and reliability. The results of this study are based on the first hypothesis, it was found that the relationship between Social Media Marketing on Buying Interest has a positive or significant effect on culinary SMEs in Jakarta. The results of the second hypothesis tester, it was found that the relationship between Word of Mouth and Buying Interest had a positive or significant effect on Djakarta culinary SMEs. The results of the third hypothesis, it was found that the relationship between Entrepreneurial Orientation and Purchase Interest had a positive or significant effect on culinary SMEs in Jakarta. The results of the fourth hypothesis, it was found that Social Media Marketing on Buying Interest was not able to be moderated by Entrepreneurship Orientation positively and significantly in culinary MSMEs in Jakarta, significant in culinary SMEs in Jakarta.
The Effect of Food Delivery and Relationship Marketing Services on Consumer Purchase Decisions on Culinary MSMEs in Tanjung Priok Moderated with Entrepreneurship Self-Efficiency Kustiadi Basuki; Devy Novianti
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5486

Abstract

This study aims to prove the effect of Food Delivery Services and Relationship Marketing on Purchase Decisions and the moderating impact of Entrepreneurial Self-Efficacy. And provide evidence on impact and provide recommendations to MSMEs to improve purchasing decision strategies. The population in this study are consumers who perform and use Food Delivery Services in Jakarta as many as 205 people, with probability sampling samples using Structural Equation Modeling (SEM) analysis techniques with partial least squares (PLS) through SmartPLS software. Data collected by questionnaires that have been tested for validity and reliability. The results of the first hypothesis testing, it was found that the relationship between Food Delivery Services and Purchase Decisions had a positive or significant effect on Tanjung Priok Culinary MSMEs. The results of the second hypothesis tester, it was found that the relationship between Relationship Marketing and purchasing decisions has a negative or insignificant effect on Tanjung Priok Culinary MSMEs. The results of the third hypothesis tester, it was found that the relationship of Entrepreneurial Self-Efficacy to Purchasing Decisions had a positive or significant effect on Tanjung Priok Culinary MSMEs. The results of the fourth hypothesis tester, it was found that Food Delivery Service on purchasing decisions could not be moderated by Entrepreneurial Self-Efficacy and was not significant in Tanjung Priok Culinary MSMEs. The results of the fifth hypothesis tester, it was found that Relationship Marketing on Purchase Decisions could not be moderated by Entrepreneurial Self-Efficacy and not significant in Tanjung Priok Culinary MSMEs. The importance of Food Delivery Service on purchasing decisions because it directly affects the Tanjung Priok Culinary MSMEs and is also able to moderate the influence of another independent variable, namely Relationship Marketing.
MOTIVASI SEBAGAI PEMEDIASI PENGARUH KOMITMEN DAN LINGKUNGAN KERJA PADA KEPUASAN KERJA Kustiadi Basuki; Maesaroh Maesaroh
Business Management Journal Vol 13, No 1 (2017): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (325.565 KB) | DOI: 10.30813/bmj.v13i1.254

Abstract

This study is about "Effects of Commitment and Work Environment on Job Satisfaction With Motivation As an intervening variable in the Hospital Pharmacy Group Partners. Dependent variable in this study is the Job Satisfaction, Intervening variable is the Motivation, And independent variables are Commitment and Work Environment.The number of respondent’s surveyed population in the Hospital Pharmacy Group Partners is 90 employees, but it is taken into the study respondents were 73 employees. The sampling method is a sample random sampling, is sampling technique is done randomly so that each case or element in the population has an equal chance to be selected as the study sample.The study was conducted with several stages. The first stage is to explore the theory of literature or by descriptive statistics and data collection of the researched object. The second stage is to test the feasibility of using the data to test data validity and reliability testing. The third stage is the stage of hypothesis testing using the t test and F test to test the hypothesis either partially or simultaneously. Furthermore, theadjusted coefficient of determination is calculated as well as the formation of the regression equation.The results of this study demonstrate: Commitment is not significant effect on Motivation. Work Environment is significant effect on Motivation. Commitment and Work Environment jointly is significant effect on Motivation. Commitment is not significant effect 2 on Job Satisfaction. Work Environment is significant effect on Job Satisfaction. Motivation is not significantly influence on Job Satisfaction.Commitment, Work Environment and Motivation are significant effect on Job Satisfaction. Intervention Motivation above the influence of Commitment on Job Satisfaction can not add to the strength of the effect of Commitment on Job Satisfaction. Intervention Motivation above the influence of Work Environment on Job Satisfaction can add to the strength of the effect of Work Environment on Job Satisfaction.Keywords: Job Satisfaction, Motivation, Commitment, Work Environment
The Influence of Digital Marketing and Brand Image on the Performance of Moi Kelapa Gading Square MSME Product Quality Moderated Kustiadi Basuki; Annisa Nur Husni
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5488

Abstract

Research objectives this is to find out how to maintain a MSME business by means of a digital marketing strategy that is currently more accessible to many people. The research method is quantitative, by using google form and distributing to respondents. The results of this study prove that digital marketing has a positive and significant influence on performance in MSMEs and product quality has a positive and significant impact on brand image which is moderated by performance in MSMEs.
SIKAP SEBAGAI PEMEDIASI PENGARUH KETERAMPILAN DAN PENGETAHUAN TERHADAP KINERJA KARYAWAN Basuki, Kustiadi
JOURNAL OF BUSINESS STUDIES Vol 4, No 2 (2019): VOL 4, NO 2 (2019): JOURNAL OF BUSINESS STUDIES
Publisher : Universitas 17 Agustus 1945 Jakarta

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Abstract

ABSTRAK            Penelitian ini bertujuan untuk menganalisa sikap sebagai pemediasi pengaruh keterampilan dan pengetahuan terhadap kinerja karyawan sebagai variabel intervening. Dalam penelitian ini, metode pengambilan sampel yang digunakan adalah metode accidental sampling ( non-probability sampling ). Didalam penelitian ini menggunakan tiga variabel yaitu, variabel independen adalah Keterampilan ( X1 ) dan Pengetahuan ( X2 ) dengan variabel dependen adalah Kinerja Karyawan ( Y ) serta variabel intervening adalah Sikap ( Z ). Populasi dalam penelitian ini adalah karyawan Rs. Port Medical Center. serta sampelnya sebanyak 91 responden. Hasil penelitian ini menunjukkan bahwa variabel Keterampilan  ( X1 ) tidak signifikan terhadap Kinerja Karyawan  ( Y ), variabel Pengetahuan  ( X2 ) berpengaruh signifikan terhadap Kinerja Karyawan ( Y ), Varibel Sikap  ( Z ) tidak berpengaruh signifikan terhadap kinerja Karyawan ( Y ), Variabel Sikap ( Z ) tidak mampu memediasi Keterampilan ( X1 ) terhadap Kinerja Karyawan ( Y ), dan variabel Sikap ( Z )  tidak mampu memediasi Pengetahuan ( X2 )  terhadap Kinerja Karyawan ( Y ).Kata Kunci : Keterampilan, Pengetahuan, Kinerja Karyawan, Sikap
FAST RESPONS DAN PENENTUAN USAHA YANG TEPAT PADA UMKM KEL.PADEMANGAN BARAT JAKARTA UTARA Soeti Yan, Ari; Basuki, Kustiadi
Jurnal Pengabdian Bukit Pengharapan Vol. 3 No. 1 (2023)
Publisher : LPPM Institut Teknologi dan Bisnis Kristen Bukit Pengarapan

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Abstract

Program Pengabdian Kepada Masyarakat ini bertujuan untuk mengetahui adanya fast resposdan penentuan uasaha yang tepat pada UMKM Kel.Pademangan Barat agar tepat sasaran.Adapun penentuan lokasi tersebut memiliki faktor-faktor yang perlu dipertimbangkan antaralain dilihat dari lingkungan masyarakat, kedekatan dengan pasar, adanya tenaga kerja yangmurah, kedekatan dengan bahan mentah, tersedianya fasilitas dan biaya transportasi sertatersedianya tempat untuk perluasan usahanya. Sedangkan kegunaan khususnya bagimasyarakat Pademangan Barat lebih memahami bagaimana caranya menentukan lokasi usahayang tepat dan menganalisa biaya lokasi yang tepat agar diperoleh perbandingan ekonomi danlokasi yang sesuai dengan mengidentifikasi biaya tetap dan variabelnya sehingga akan dapatditentukan mana yang termasuk biaya yang lebih efisien dan efektif dalam penentuan lokasiusaha yang tepat untuk UMKM tersebut. Sedangkan yang dimaksud dengan fast respons disiniagar masyarakat Pademangan Barat cepat tanggap dalam menghadapi permintaan pasar danpersaingan usaha. Untuk itu diperlukan tips bagi fast respons yaitu perlu adanya komunikasiyang baik, perlu informasi yang tepat, dan rasa nyaman serta berani untuk menghadapimasalah yang ada.
KOMITMEN ORGANISASI DAN AUDIT MANAJEMEN Kusumawardani, Irenningtyas; Basuki, Kustiadi
Jurnal Akuntansi Manajerial Vol 3, No 1 (2018): JURNAL AKUNTANSI MANAJERIAL, ISSN (E): 2502-6704
Publisher : Universitas 17 Agustus 1945 Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/jam.v3i1.1224

Abstract

Penelitian ini bertujuan tentang pengaruh komitmen organisasi, audit manajemen terhadap kinerja manajerial yang dimoderasi good corporate governance. Penelitian ini dilakukan di PT. Tugu Reasuransi Indonesia Jakarta. Metode pengambilan sampel dengan metode sensus sebanyak 95 karyawan. Metode analisis data menggunakan Structural Equation Modeling-Partial Least Square (SEM-PLS) dengan menggunakan software Smart PLS versi 3. Tahapan perhitungan PLS menggunakan 2 model yaitu Pengukuran Model (Outer Model) dan Pengujian Model Struktural (Inner Model). Hasil penelitian menunjukkan Komitmen Organisasi berpengaruh signifikan terhadap Kinerja Manajerial, Audit Manajemen berpengaruh tidak signifikan terhadap Kinerja Manajerial; Good Corporate Governance berpengaruh tidak signifikan terhadap Kinerja Manajerial; Good Corporate Governance memperkuat pengaruh Komitmen Organisasi terhadap Kinerja Manajerial; serta Good Corporate Governance memperkuat pengaruh Audit Manajemen terhadap Kinerja Manajerial.
Pengaruh Influencer dan Inovasi Produk Terhadap Keputusan Pembelian Kahf dengan E-Commerce sebagai Moderating Subianto, Dwi; Basuki, Kustiadi
Ekonomis: Journal of Economics and Business Vol 8, No 1 (2024): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i1.1322

Abstract

This study aims to determine the effect of influencers and product innovation on Kahf buying decisions with e-commerce as moderating. Data analysis used the SmartPLS version 4.0 tool with a sample size of 154 respondents. The population in this study are consumers in North Jakarta with purposive sampling. The results in this study are that influencers and innovations have a significant and positive influence on purchasing decisions. E-commerce as moderation strengthens the relationship between influencers and purchasing decisions. E-commerce as a moderator weakens the relationship between product innovation and purchasing decisions.
Co-Authors Annisa Nur Husni Detiya Marliyana Devy Novianti Intan Endah RR Jeremia Jimmy Khairani Putri Yuniarta Kusumawardani, Irenningtyas Maesaroh Maesaroh Nugroho Wisnu Tunggal Reiza Dessy Aprianty Sherlina Gratia Soeti Yan, Ari Subianto, Dwi Vinda Aulia