Article Per Year (5 Year)
p-Index From 2020 - 2025
1.037
P-Index
This Author published in this journals
All Journal Empowerment : Jurnal Pengabdian Masyarakat Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Coopetition : Jurnal Ilmiah Manajemen Jurnal Dharma Bhakti Ekuitas Jurnal Sosial dan Teknologi Jurnal Sosial dan Sains Banking & Management Review
Novi Kadarini Rahayu
Sekolah Tinggi Ilmu Ekonomi Ekuitas
Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Social Sciences Other

Published : 7 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 7 Documents
Search

 1 
UPAYA PENINGKATAN KUALITAS DAN HASIL PRODUKSI SABLON, KONVEKSI DAN BORDIR GILDAN.BDG KABUPATEN BANDUNG Hanifah -; Novi Kadarini Rahayu; Hery Haerudin
Jurnal Dharma Bhakti Ekuitas Vol 3 No 2 (2019): Jurnal Dharma Bhakti
Publisher : STIE Ekuitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52250/p3m.v3i2.153

Abstract

UMKM (Usaha Mikro Kecil Menengah) sebagai salah satu wadah usaha masyarakat Indonesia memiliki peran penting dalam perekonomian Indonesia, yang merupakan cikal bakal usaha besar. Sebagian besar usaha yang berkembang di Indonesia berawal dari UMKM (Usaha Mikro Kecil Menengah), sehingga UMKM ini harus terus dikembangkan agar terus maju dan mempunyai daya saing dengan usaha-usaha besar, agar keberadaannya menjadi jantung perekonomian masyarakat Indonesia. Dalam perkembangannya UMKM memiliki beberapa permasalahan diantaranya belum menguasai manajemen, belum paham bagaimana meningkatkan kualitas produksi, dan masih kurang memahaminya pembukuan. Tujuan pelaksanaan program PKM ini adalah untuk meningkatkan kualitas produksi sablon, pemasaran dan pembukuan sederhana konveksi dan bordir GILDAN.BANDUNG . Metode pelaksanaan kegiatan ini terdiri dari empat tahapan, yaitu: perencanaan program (survey dan wawancara), pelaksanaan program (memberikan pelatihan dengan praktik langsung), evaluasi, dan refleksi (program pendampingan). Setelah melakukan kegiatan tersebut kualitas dan kuantitas produk GILDAN.BDG meningkat.
TARIK PASAR, KREASI NILAI DAN KEUNIKAN SUMBER DAYA UNTUK MENINGKATKAN KEUNGGULAN BERSAING SERTA IMPLIKASINYA TERHADAP KINERJA RUMAH SAKIT UMUM SWASTA DI JAWA BARAT Novi Kadarini Rahayu
Coopetition : Jurnal Ilmiah Manajemen Vol. 10 No. 1 (2019): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v10i1.29

Abstract

The hospital industry is need time solely the provision of services, but the hospital industry has become the realm of commercial. The high demand for hospital services and the new regulation on the establishment of hospital raise the attractiveness’s hospital. This research to verify the influence of market attractiveness, value creation with uniqueness of resources on competitive advantage of private general hospitals in the West Java, both partially and simultaneously and its impact on hoshospital performance. The findings reveal that the market attractiveness, value creation with uniqueness of resources affect the competitive advantage simultaneously. Meanwhile, partially, among these three variables, the value creation does not affect the competitive advantage. Additionally, through a competitive advantage, the market attractiveness, the value creation, also the uniqueness of the resources affect the performance. We suggest that the private general hospitals in West Java optimize value creation, create uniqueness of resources, enhance competitive advantage also gain better performance. We recommend further research for involving other variables, such as leadership style or organization behavior, in order to strengthen the influence of market attractiveness, uniqueness of resources on competitive advantage also performance of the private general hospitals in West Java.
Pengklasifikasian Karakteristik Iklan UMKM Menggunakan Analisis Cluster Mutia Tri Satya; Novi Kadarini Rahayu
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 3 No 2 (2020): Article Research
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (317.804 KB) | DOI: 10.36778/jesya.v3i2.169

Abstract

Tantangan yang dihadapi UMKM saat ini adalah meningkatkan produktifitas dan daya saing agar dapat meningkarkan pangsa pasarnya, serta mendiversifikasi dan mendiferensiasikan produknya di pasar dalam negeri maupun luar negeri. Permasalahan umum yang dihadapi UMKM, antara lain adanya keterbatasan kepemilikan dan akses permodalan, keterbatasan pemasaran dan promosi, serta kemitraan. Tujuan dari penelitian ini adalah membuat strategi iklan yang dilakukan oleh UMKM. Dimana sebelum membuat strategi, iklan diklasifikasikan sesuai dengan karakteristiknya dengan menggunakan analisis cluster. Dengan hasil analisis dan strategi ini setidaknya membantu para UMKM untuk membuat strategi dalam mempromosikan produknya sehingga akan lebih dikenal lagi oleh konsumen lebih luas dan daampaknya akan meningkatkan penjualan dan keuntungan. Urgensi penelitian sangat penting sekali, mengingat UMKM sangat lemah sekali dalam hal promosi. Strategi promosi yang dilakukan kadang tidak tepat, karena pelaku usaha kurang mengenal karakteristik setiap iklan yang dibuat. Penelitian ini belum pernah ada yang melakukan, jadi ini merupakan penelitian yang pertama yang hasilnya diharapkan bsa membantu para UMKM dalam membuat strategi iklan yang lebih menarik.
The Influence of Social Media and Experiential Marketing on Customer Loyalty in MSMEs in the Fashion Sector at Sentra Distro Trunojoyo Bandung Rahayu, Novi Kadarini
Banking & Management Review Vol. 12 No. 2: Banking & Management Review
Publisher : STIE Ekuitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52250/bmr.v12i2.811

Abstract

Introduction/Main Objectives: Intense competition across industries makes customer loyalty vital for the survival of businesses, including MSMEs. However, MSMEs often struggle with limited resources. The rapid advancement of information technology, especially social media, presents significant opportunities for these businesses to broaden their reach and engage more closely with customers. In this context, experiential marketing emerges as an effective strategy to create memorable experiences that enhance customer loyalty. Background Problems: Many fashion MSMEs in Sentra Distro Trunojoyo Bandung have yet to fully leverage social media, particularly in creating engaging content. Customer loyalty is a valuable asset that not only drives repeat purchases but also promotes the brand. Novelty: Previous studies have predominantly focused on large companies or MSMEs in other sectors. This study uniquely focuses on fashion MSMEs, which have distinct market dynamics and customer interactions. It also reveals that while social media has great potential, its suboptimal use can negatively affect customer loyalty. Research Methods: The study employs a quantitative descriptive method to analyze the impact of social media and experiential marketing on customer loyalty among fashion MSMEs at Sentra Distro Trunojoyo Bandung. Convenience sampling was used to select a sample of 100 respondents from the research population. Data were collected using a questionnaire and analyzed through descriptive and statistical methods with SPSS 27. Finding/Results: List the empirical finding(s) and write a discussion in one or two sentences. Conclusion: The study concludes that experiential marketing is crucial for boosting customer loyalty in fashion MSMEs at Sentra Distro Trunojoyo Bandung. Conversely, poorly optimized social media usage can harm customer loyalty, making experiential marketing more effective in fostering loyalty than less targeted social media efforts.
Pelayanan Prima (Service Excellence) dan Audit Manajemen untuk Mencapai Keunggulan Bersaing pada Klinik PKBI Bandung Rahayu, Novi Kadarini; Willy, Siska
Empowerment Vol. 6 No. 02 (2023): Empowerment
Publisher : Program Studi Ilmu Hukum Fakultas Hukum Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/empowerment.v6i02.7553

Abstract

West Java still has problems in aspects of family planning (KB). Because reproductive health service providers in West Java are still limited. Therefore in 1990 the West Java PKBI established the Integrated Family Planning House (WKBT) next to the West Java PKBI Office. This clinic was very famous in its time, when the government was intensively promoting family planning programs so PKBI Teratai Clinic received donations directly from the government. At present the government no longer finances the PKBI Clinic, so the PKBI Clinic must try hard to finance all of its operational activities through donations or donations. The methods of implementing the activities are excellent service training and management audits. So that partners can improve services to the community and their management to know what to do in dealing with the current situation. The conclusion in this service is that the level of understanding of excellent service and organizational management at the PKBI Clinic is still low due to a lack of adequate human resources in managing the organization and a lack of understanding of how to serve patients wellJawa Barat masih mempunyai permasalahan dalam aspek Keluarga Berencana (KB). Karena pemyedia jasa layanan kesehatan reproduksi di Jawa Barat masih terbatas. Oleh karenanya pada tahun 1990 PKBI Jawa Barat mendirikan Wisma KB Terpadu (WKBT) di samping Kantor PKBI Jawa Barat. Klinik ini sangat terkenal pada masanya, yaitu pada saat pemerintah sedang gencarnya menggalakkan program KB sehingga Klinik Teratai PKBI mendapatkan donasi langsung dari pemerintah. Saat ini pemerintah tidak lagi membiayai Klinik PKBI, sehingga Klinik PKBI harus berusaha keras untuk membiayai semua kegiatan operasionalnya melalui donasi ataupun sumbangan. Metode pelaksanaan kegiatan yaitu pelatihan pelayanan prima dan audit manajemen. Sehingga mitra bisa memperbaiki pelayanan kepada masyarakat dan manajemennya untuk mengetahui apa yang harus dilakukannya dalam menghadapi situasi saat ini. Simpulan dalam pengabdian ini, yaitu tingkat pemahaman pelayanan prima dan amanajemen organisasi pada Klinik PKBI masih rendah karena kurangnya SDM yang memadai dalam mengatur organisasi dan kurangnya pemahaman bagaimana melayani pasien dengan baik
Pendampingan Penyusunan Strategi Pemasaran Di Klinik Teratai PKBI Bandung Rahayu, Novi Kadarini
Jurnal Sosial Teknologi Vol. 5 No. 7 (2025): Jurnal Sosial dan Teknologi
Publisher : CV. Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsostech.v5i7.32286

Abstract

Klinik PKBI merupakan salah satu pelayanan utama yang dimiliki oleh Perkumpulan Keluarga Berencana Indonesia (PKBI) sebuah lembaga yang berdiri sejak tahun 1957 sebagai pelopor pergerakan Keluarga Berencana. Klinik PKBI harus meningkatkan layanan lain yang tidak banyak diakses yaitu suntik HIV aid. Klinik PKBI sebagai Klinik Utama dengan pelayanan yang tersedia adalah sesuai dengan Integrated Package Essential Services (Konseling, HIV, IMS, KTD, Ginekolog, GBV, Obstetric, KB). Identifikasi permasalahan yang dihadapi adalah menurunnya pasien karena persaingan yang ketat terutama dengan kehadiran layanan kesehatan yang lebih modern dan Bagaimana Strategi Pemasaran dalam rangka meningkatkan jumlah pengguna layanan kesehatan di klinik teratai PKBI. Solusi yang akan dilaksanakan untuk mengatasi permasalahan dengan melakukan pelatihan dan monitoring dan evaluasi. Materi yang disampaikan Marketing Klinik Strategi pemasaran, startegi pengembangan bisnis, melakukan relayout, serta memalukan stategi inteaktif di media Sosial, Gunakan platform seperti Instagram, Facebook, TikTok (jika relevan),
Pengaruh Brand Awareness dan Lokasi Terhadap Jumlah Kunjungan Rawat Jalan di Klinik Teratai PKBI Kota Bandung Rahayu, Novi Kadarini
Jurnal sosial dan sains Vol. 5 No. 9 (2025): Jurnal Sosial dan Sains
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsosains.v5i9.32478

Abstract

The PKBI Lotus Clinic in Bandung City has a vision of realizing a responsible and inclusive Indonesian society, and its mission is to build an inclusive youth movement and provide general health services, sexual health including HIV/AIDS, and reproductive health in a comprehensive, professional, and inclusive manner. The phenomenon that occurs is that the number of HIV sufferers is increasing, but visits to the PKBI Lotus Clinic in Bandung City have not increased significantly. The purpose of the research is to determine brand awareness, location, and the number of outpatient visits at the PKBI Lotus Clinic in Bandung City, as well as the impact of brand awareness on the number of outpatient visits. The research method uses descriptive and verificative analysis. The results of the descriptive analysis show that brand awareness is in the high to very high category, with the most prominent dimension being brand preference and top of mind. This indicates that the PKBI Lotus Clinic has successfully created awareness. A strong impression in the minds of the public. The location variable is also rated very well by respondents, with high scores in the aspects. The path coefficient analysis using PLS shows that brand awareness has a positive and significant effect on the number of outpatient visits.
Co-Authors Hanifah - Hery Haerudin Mutia Tri Satya Siska Willy