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Analysis of Determinants of Private College Selection by Students Hanum Putri Pramesti; Arif Hartono
International Journal of Education, Vocational and Social Science Vol. 3 No. 03 (2024): August, International Journal of Education, Vocational and Social Science( IJV
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v3i03.1076

Abstract

Education is a way to improve the standard of living, and improve the quality of life of the community. One of them is the quality of education which plays an important role in an institution of Higher Education which aims to ensure that the institution has quality attractiveness. This study aims to examine the influence of prestige, the influence of facilities, the influence of attractiveness, the influence of the media, and the influence of brands on students' decisions in choosing universities. The study was conducted on students in the 1st (one) semester of the 2023 batch. The research method used in this study is quantitative. The data collection technique was by distributing an online questionnaire to 155 respondents using Google Form. The data analysis method uses descriptive analysis, factor analysis processed using SPSS software, and Multiple Linear Regression analysis processed using SPSS software. The results of this study show that prestige analysis, facility analysis, attraction analysis, social media analysis, and brand analysis have a positive effect on student decisions.
What is Gen Z Looking For? Work and Career Journey: (Study of the Phenomenon of Gen Z Alumni of Yogyakarta Universities who Work in Sleman, Yogyakarta) Swastuti Amalia Putri; Arif Hartono
International Journal of Economics and Management Sciences Vol. 2 No. 1 (2025): International Journal of Economics and Management Sciences
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijems.v2i1.481

Abstract

This research discusses the meaning of work and career for Generation Z. The research was conducted using qualitative methods and a phenomenon study approach. The research was conducted in Yogyakarta by involving 5 resource persons with fulfilling criteria, namely Generation Z who are workers and work in the Sleman area, Yogyakarta and are alumni of universities in Yogyakarta. The data analysis method uses Data Triangulation, namely, data reduction, data display and conclusions. Generation Z, known as digital natives, are proficient in using technology, have high creativity, future orientation, and the ability to collaborate. Access to technology allows them to explore a variety of work options that match personal interests and values. The mismatch between work meanings often makes Gen Z less likely to stay in their jobs. The issues addressed in this study are the meaning of work, the meaning of career, and the factors that influence careers for Generation Z. The research findings show that: 1) The meaning of work for Gen Z in the findings, on job orientation, is to earn money to fulfill life needs. In career orientation, it emphasizes the importance of seeking experience, self-development, increasing social status and expanding relationships to prepare for their future careers. While in calling orientation, describing work as a form of worship and giving benefits to others. 2) The meaning of career for gen Z in the findings is a means to achieve professional advancement, apply knowledge, develop skills, and contribute to positive change. 3) Factors that influence careers include internal factors including interests, talents, and knowledge, and external factors including family, friends, social media, work environment, and boyfriend or girlfriend.
The Influence of Leadership and Incentives on Teacher Performance with Motivation as A Moderating Variable at Public Madrasah Aliyah in Pontianak City Tazkia Lailia Rahmi; Arif Hartono
Jurnal Pendidikan Indonesia Vol. 6 No. 3 (2025): Jurnal Pendidikan Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v6i3.7464

Abstract

This study aims to determine how leadership and incentives affect teacher performance with motivation as a moderating variable. The research was conducted using quantitative methods. Data were obtained using a sample of 128 teachers from three State Aliyah Madrasah in Pontianak City. The data were analyzed using linear regression techniques with the help of SPSS statistical software. The results showed that both leadership and incentives had a positive and significant effect on teacher performance mediated by motivation. Partially, leadership and incentives also have a positive and significant effect on both teacher motivation and performance.
Memahami Profitabilitas, Leverage, Ukuran Perusahaan, dan Ukuran Dewan Komisaris Terhadap Pengungkapan Corporate Social Responsibility Bahri, Syaiful; Arif Hartono; Norlena
Journal of Public and Business Accounting Vol. 6 No. 1 (2025): Januari-Juni
Publisher : Program Studi Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/jopba.v6i1.408

Abstract

Tujuan penelitian menganalisis pengaruh profitabilitas, leverage, ukuran perusahaan, dan ukuran dewan komisaris terhadap pengungkapan corporate social responsibility(CSR). Pengambilan sampel berdasar kriteria, jenis data kuantitatif, sumber data sekunder dengan analisis data: uji asumsi klasik, determinasi, regresi berganda, dan uji t. Keseluruhan variabel berpengaruh positif terhadap pengungkapan CSR. Tingkat pengungkapan CSR terealisasi bernilai tinggi jika memanfaatkan kinerja lingkungan yang baik, meningkatkan kemampuan memperoleh profitabilitas dan leverage sehingga menunjang pelaksanaan pengungkapan CSR. Hasil studi membuktikan bahwa perusahaan terus berupaya memberikan informasi yang lengkap sehingga lebih luas mengungkapkan CSR.
Analisis Kinerja Keuangan Metode Du Pont System dan Analisis Trend Pada PT Adaro Energy Tbk Tahun 2020-2023: PT Adaro Energy Tbk Daratista, Fadilla Margaretha Ayu; Arif Hartono; Riza Dessy Nila Ayutika
Jurnal Akuntansi Keuangan dan Bisnis Vol. 3 No. 2 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini dilakukan dengan tujuan untuk mengetahui kinerja keuangan perusahaan selama periode 2020-2023 dengan menggunakan metode analisis Du Pont System dan analisis Trend. Jenis penelitian yang digunakan adalah deskriptif kualitatif menggunakan data sekunder laporan keuangan neraca dan laba rugi yang di peroleh dari Bursa Efek Indonesia. Hasil penelitian ini menunjukkan bahwa selama periode 2020-2023 PT Adaro Energy Tbk dilihat dari analisis Du pont system dengan Net Profit Margin dikategorikan baik, dikarenakan mampu menghasilkan laba bersih yang konsisten terhadap total penjualan bersih. Total Asset Turnover dikategorikan kurang baik, karena nilai perputaran aset berada di bawah standar industri, menandakan bahwa pemanfaatan aset untuk menghasilkan pendapatan masih belum optimal. Return on Investment berada pada kategori kurang baik, karena masih di bawah standart industri yang menunjukkan bahwa efektivitas perusahaan dalam menggunakan asetnya untuk memperoleh keuntungan belum maksimal. Equity Multiplier berada pada kategori kurang baik, karena mencerminkan bahwa perusahaan lebih mengandalkan pembiayaan dari ekuitas dibandingkan dengan utang. Return on Equity dikategorikan kurang baik, dikarenakan perusahaan belum mampu memberikan pengembalian yang optimal dan konsisten kepada pemegang saham. Hasil Analisis trend neraca dikategorikan baik setiap pos keuangan perusahaan menunjukkan dinamika yang cukup signifikan. Hasil Analisis trend laporan laba rugi dikategorikan baik karena kinerja perusahaan secara umum menunjukkan pertumbuhan positif, terutama ditinjau dari pendapatan usaha dan laba tahun berjalan yang mengalami peningkatan signifikan setiap tahunnya.
The Career Motivation as a Barista (Starbucks Yogyakarta Baristas) Indra Rahman Sumadijaya; Arif Hartono
International Journal of Economics, Business and Innovation Research Vol. 4 No. 04 (2025): June - July, International Journal of Economics, Business and Innovation Resea
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i04.2161

Abstract

Yogyakarta's status as a student there is one industry that benefits from the city's image as a student city: the coffee shop business, in which the cafes that are sprouting across Yogyakarta provide an option for students to do homework or simply hang out and relax with their friends, even became the place for earning more allowance. The findings indicate that the primary reason someone chooses to become a barista is to meet financial demands, get experience, and open up prospects for advancement in their field. This study also demonstrates that for some people, working as a barista is not only a transitory employment, but also part of their professional progression.
Analysis of the Role of Communication Competence, Credibility, and Information Quality Of The “Tanya” Chatbot on Tokopedia Consumers’ Purchase Intention: A Mediating Approach Through User Satisfaction in the Era of Smart E-Commerce Diajeng Mustika Rany; Arif Hartono
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.8024

Abstract

The development of digital technology has driven the adoption of chatbots as one of the innovations in customer service within e-commerce platforms. Tokopedia, as one of Indonesia’s leading e-commerce platforms, introduced the chatbot “TANYA” to enhance user experience. However, the effectiveness of chatbots in influencing users' purchase intention remains a question, considering various factors that may affect online purchase decisions. Therefore, this study examines the influence of communication competence, information quality, and credibility on purchase intention, with satisfaction as a mediating variable among Tokopedia chatbot users. This research employs a quantitative method using a survey approach with 195 respondents who are users of the “TANYA” chatbot on Tokopedia. Data analysis was conducted using PLS-SEM with SmartPLS software. The results indicate that communication competence, credibility, and satisfaction positively and significantly affect purchase intention, while information quality positively affects satisfaction. Furthermore, satisfaction is proven to mediate the relationship between information quality and purchase intention. This study contributes to enriching the digital marketing literature on the effectiveness of chatbots in shaping consumer satisfaction and purchase intention. It also provides managerial implications for e-commerce platform managers in optimizing chatbot features to increase purchase transactions.
Analysis of Factors that Influence Consumers’ Trust to Use AI Service: The Case of Mandiri Bank’s MITA Chatbot Naura Fitri Nisa; Arif Hartono
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.7689

Abstract

The use of chatbots has seen rapid development across various sectors in recent years, including in the banking industry. This study evaluated and examined the relationship between factors that influence consumer trust in the use of the AI chatbot service, MITA, at Mandiri Bank. The importance of conducting this research lies in answering questions regarding the key factors that affect users' or customers' trust in chatbots, such as perceived benefits and ease of use, which influence the intention to adopt new technologies, particularly Mandiri Bank’s MITA services. A total of 266 survey samples were collected from users of the Mandiri Bank’s MITA chatbot via an online survey, using convenience sampling for sample selection. The statistical analysis technique used in this study was Partial Least Squares Structural Equation Modeling (PLS-SEM) through the SmartPLS software. This study shows that perceived usefulness and user comfort do not have a significant effect on user trust in Mandiri Bank’s MITA chatbot. However, other factors positively and significantly affected user trust in the MITA chatbot. This study is expected to encourage marketing managers to explore more broadly and deeply how to build user trust in the banking industry and its future implications
Analysis Of The Effect Of Personalization On Customer Experience In The Use Of Chatbot: Case Study Of Shopee E-Commerce Chatbot Amanda Puspita Dewi; Arif Hartono
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i4.8145

Abstract

In the rapidly evolving digital era, the use of Artificial Intelligence (AI) has been increasingly implemented across various industries, including e-commerce. The significant AI implementation is the use of the chatbots to enhance customer experience. This study aims to analyze the impact of personalization on AI-based customer experience on the Shopee e-commerce platform. Additionally, this research examines the mediating roles of trust, relationship commitment, and perceived sacrifice in the relationship between personalization and customer experience. This study use quantitative approach by collecting online survey data from Shopee users who have used the Shopee chatbot ‘Choki’. The data obtained is analyzed using the Structural Equation Modeling (SEM) method with SmartPLS. The results indicate that personalization positively influences AI-based customer experience. Furthermore, trust and relationship commitment serve as mediators that strengthen the relationship between personalization and customer experience. This study provides theoretical contributions to the development of literature on AI based customer experience and practical implications for e-commerce managers in enhancing chatbot personalization strategies to create positive customer experience and strengthen customer loyalty.
The Influence Of Knowledge Sharing, Technological Capabilities, And Innovation Strategies On The Smes Performance, Mediated By Open Innovation Syadan Rizqi Tasyrin; Arif Hartono
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i4.8208

Abstract

SMEs play a very important role in the Indonesian economy, but often face challenges in utilising technology and adopting innovations needed to remain competitive. This study aims to examine the influence of knowledge sharing, technological capabilities, and innovation strategy on SME performance in Yogyakarta, with open innovation as a mediating variable. Using a quantitative approach, this study collected data from 106 respondents who are SME owners and employees who are active in innovation activities. Data analysis was conducted using Partial Least Squares-Structural Equation Modeling (PLS-SEM) to test the relationship between variables. The results showed that knowledge sharing has a positive and significant effect on open innovation and SME performance. In addition, technological capabilities are also proven to have a significant effect on open innovation and SME performance. Although innovation strategy has a positive effect on open innovation, its effect on SME performance is not significant. Open innovation was found to have a significant influence on SME performance. This finding indicates that SMEs that are active in knowledge sharing and have good technological capabilities, as well as implementing open innovation, will have better performance. This research provides insights for practitioners and academics in formulating strategies to improve SME performance through strengthening knowledge sharing, technology utilisation, and implementing open innovation.