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Journal : Abdimisi

MEMAJUKAN UKM CONFETTI DENGAN MEMANFAATKAN TEKNOLOGI DIGITAL Ardijan Handijono; Rudy Irawan Gunarto; Eka Kusuma Dewi; Samsul Marpitasa; Yunita Kwartarani
Abdimisi Vol 1, No 2 (2019): Abdimisi
Publisher : S1 Accounting Program, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/abms.v1i2.6955

Abstract

Our PKM partners are a family company engaged in the manufacture of T-shirt sheets, which have the trademark "confetti" in Depok area. The problems they face include their limited expertise in utilizing technology for marketing, overlapping employee job descriptions, and financial management which only uses simple bookkeeping.The approach method used in PKM activities is brainstorming to open a mindset about the importance of more professional business management, teaching technology that supports marketing, and making correct financial reports. The solutions offered include proposing the use of current technology, compiling an organizational structure with job description of each role and teaching how to prepare proper financial reports.Keywords: Financial management Digital Marketing, SAAS.   
Menggunakan Facebook Sebagai Media Promosi Pada CV. Putra Sarya Pratama Ardijan Handijono; Rudy Irawan Gunarto; Samsul Marpitasa; Aditya Riky Nugroho; Reno Virlandana
Abdimisi Vol 3, No 1 (2021): Abdimisi
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/abms.v3i1.15736

Abstract

Using Facebook As A Promotional Media On CV Putra Sarya Pratama - Small and Medium Enterprises (SMEs) play an important role in the economy in Indonesia. CV Putra Sarya Pratama, having his address in Depok, started his business on January 1, 2021, ago. This business focuses on providing Generic Medicines, Vitamins, Supplements and Baby equipment for the surrounding community. From observing how the daily business processes are, and conducting interviews with the owner, how to manage business finances, how to market it, and what are the main obstacles to the business. We found one of them is the high cost of promotion. The purpose of this PKM is to increase sales with social media-based promotions. There are several solutions that we offer. The approach we use is through presentations, question and answers and discussion, as well as mentoring that begins with brainstorming to open a mindset about the importance of treating business more professionally according to the times. After this PKM activity, it is hoped that partners can use Social Media as a cheap and effective promotional tool, to introduce their products and expand their sales reach so as to increase business and business profits. From this PKM activity, it can be seen that technology, especially Social Media, has significantly contributed to determining the success or failure of a business in the current information age.  
Menjaga Kelangsungan Bisnis dengan Aplikasi Knowledge Management System pada CV. Kahati Ciptaning Bhumi - Beji, Depok Ardijan Handijono; Rudy Irawan Gunarto; Reno Virlandana A.
Abdimisi Vol 3, No 2 (2021): Abdimisi
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/abms.v3i2.22086

Abstract

Currently, kitchen sets are very popular. One of the business actors in making kitchen sets is Mr. Ahadi Cahya Pratama who in 2020 started a service business for making interior, kitchen sets and custom furniture with a CV. Kahati Ciptaning Bhumi, Depok. The main problem faced is how to save the expertise and experience of the experts because they are worried that the experts may move to other companies, or die. The approach method used in PKM activities is brainstorming, presentation and discussion. There are several solutions that we offer, namely regarding the importance of forming a business entity, how to use social media for promotion, how to manage business finances, and how organizations store expertise and experience to maintain business. The expectations generated from this PKM are: 1) increased sales with marketing technology-based, 2) Expertise’s expertise and experience can be stored safely, and 3) better financial bookkeeping.