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All Journal Ekonomikawan : Jurnal Ilmu Ekonomi dan Studi Pembangunan Mutlaqah: Jurnal Kajian Ekonomi Syariah
Jeroh Miko
Universitas Potensi Utama
Religion Economics, Econometrics & Finance

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Sosiodemografi Memoderasi Pemahaman Masyarakat Dengan Mendeterminasi Terhadap Minat Investasi di Pasar Modal (Studi Kasus : Masyarakat Kota Medan) Jeroh Miko; Talia Yudrieka
Ekonomikawan: Jurnal Ilmu Ekonomi dan Studi Pembangunan Vol 20, No 2 (2020)
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ekonomikawan.v20i2.5422

Abstract

Investment is something that is usually done by every individual, both in real assets and financial assets. Financial assets in the capital market, such as buying stocks or bonds, are something new for Indonesians to invest in compared to other countries that have developed very rapidly. The reason for the lack of public interest in investing in the capital market is due to the lack of knowledge about investment in this sector. This study aims to further examine sociodemographic factors as moderating variables that determine the interest of the people of Medan in investing in the capital market. The analysis technique of Moderated Regression Analysis (MRA) is a data analysis technique used in this study. The results of this study were conducted at a level of 5% which states that partially knowledge and sociodemography have a positive effect, while perception has no effect. In addition, sociodemography moderates by weakening the relationship between knowledge and public interest in investing in the capital market, while sociodemography moderates by strengthening the relationship between perceptions of people's interest in investing in the capital market. Meanwhile, simultaneously each variable influences people's interest in investing in the capital market.
ANALISIS PENGARUH EMOTIONAL MARKETING DAN PELAYANAN TERHADAP LOYALITAS MUZAKKI DALAM MEMBAYAR ZAKAT ONLINE PADA LAZ DT PEDULI SUMATERA UTARA Santi Arafah; Jeroh Miko
MUTLAQAH: Jurnal Kajian Ekonomi Syariah Vol 3, No 2 (2023): Edisi Januari
Publisher : Universitas Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/mutlaqah.v3i2.6745

Abstract

Zakat merupakan hal penting bagi sumber dana tetap dan potensial berbasis sosial yang dimanfaatkan untuk memajukan kesejahteraan umum bagi seluruh masyarakat. Penelitian ini bertujuan untuk mengetahui pengaruh emotional marketing dan pelayanan terhadap loyalitas muzakki dalam membayar zakat online pada laz dt peduli medan.Penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan 86 muzakki di LAZ DT Peduli Sumatera Utara. Teknik sampelnya berupa nonprobablity sampling dengan pemakaian purposive sampling yang di analisis dengan menggunakan regresi linier berganda. Hasil penelitian ini menjelaskan bahwa emotional marketing dan pelayanan berpengaruh positif signifikan. Variasi faktor berdasarkan hasil analisis regresi linier berganda bahwa variabelmemotional marketing dan pelayanan mampu menerangkan variasi financial inclusion sebesar 90,3%, Sedangkan sisanya sebesar 9,7% dijelaskan oleh variabel lain di luar model.
Co-Authors Santi Arafah Talia Yudrieka