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All Journal Jurnal Riset Ekonomi dan Bisnis Adbis : Jurnal Administrasi dan Bisnis Jurnal Pengabdian Kepada Masyarakat Dharma: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat Jejak digital: Jurnal Ilmiah Multidisiplin
Musthofa Hadi
Jurusan Administrasi Niaga, Politeknik Negeri Malang, Malang, Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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BIMBINGAN DAN PENYULUHAN TENTANG PENTINGNYA LOYALITAS PELANGGAN MELALUI KUALITAS PELAYANAN PADA BENGKEL SUDIMORO DIESEL DI MALANG Joko Samboro; Zubaidi Zubaidi; Abdullah Helmy; Yosi Afandi; Musthofa Hadi
Jurnal Pengabdian kepada Masyarakat Vol. 10 No. 2 (2023): JURNAL PENGABDIAN KEPADA MASYARAKAT 2023
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v10i2.3879

Abstract

The purpose of this PKM is to find the problems faced by the Sudimoro Diesel workshop business on Jalan Sudimoro Dalam No.35 RT.6 RW.7 Sudimoro, Kel. Mojolangu, Kec.Lowokwaru Malang City and at the same time provide the right solutions in order to achieve increased knowledge and skills in the field operational, especially in the field of marketing management, especially Service Quality and Customer Loyalty. The methods used are: observation, to observe activities carried out both in the field of marketing, then interviews, explored to find problems and solutions that will be offered and simulations, to find the most appropriate alternative to market goods more effectively. With the completion of this service program, entrepreneurs are expected to pay attention to how to make customers satisfied, then customers voluntarily recommend to others, and customers will return to the garage, if in the future they have problems with their cars, Partners are expected to pay attention to aspects of service quality, such as: appearance when serving customers, especially the clothes still haphazard, then given a uniform, there is no place to sit/wait then made a place.
BIMBINGAN DAN PENYULUHAN TENTANG PENTINGNYA MEMBANGUN LOYALITAS PELANGGAN PADA KELOMPOK USAHA JAMAAH MASJID AL IKHLAS RT.07, RW.17, SUDIMORO,MOJOLANGU KEC.LOWOKWARU KOTA MALANG Joko Samboro; M Maskan; Heru Utomo; Abdullah Helmy; Yosi Afandi; Musthofa Hadi
Jurnal Pengabdian kepada Masyarakat Vol. 11 No. 2 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT 2024
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v11i2.6049

Abstract

The purpose of this PKM is to find the problems faced by the congregation of the AL Ikhlas Mosque RT.076 RW.17 Sudimoro, Mojolangu Village, Lowokwaru District, Malang City and at the same time provide the right solution to achieve increased knowledge and skills in the field of marketing management, especially building customer loyalty. The methods used are: observation, to observe activities carried out both in the economic and socio-religious fields, then interviews, explored to find problems and solutions that will be offered and simulations, to find the most appropriate alternatives to market goods more effectively. Description of the technology to be applied. 1. In the form of lectures: Study Group participants are gathered in a certain room and given a lecture on devotion material in the form of: Customer Loyalty. 2. Guidance and Training: In the form of practical guidance and training and discussion of experiences and obstacles in the field. 3. Simulation practice: In the form of a demonstration of how entrepreneurs offer goods, and how to attract potential consumers, until loyal customers are formed Keywords: guidance and counseling, customer loyalty.
USAHA MERAIH LOYALITAS PELANGGAN PADA KELOMPOK USAHA JAMAAH MASJID AL ISLAMI MALANG Joko Samboro; Zubaidi Zubaidi; Musthofa Hadi; Heru Utomo; Lina Budiarti; Mohammad Maskan
Jurnal Pengabdian kepada Masyarakat Vol. 12 No. 2 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT 2025
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v12i2.8585

Abstract

This Community Service Program (PKM) aims to identify the problems faced by small businesses within the congregation of the AL Islami Mosque, RT. 03 RW. 17 Sudimoro, Mojolangu Sub-district, Lowokwaru District, Malang City, and to provide appropriate solutions to improve knowledge and skills in the areas of Service Quality and customer loyalty. The methods used in this PKM are: observation, to observe ongoing activities, interviews, to explore problems and solutions, and simulations, to find the most appropriate solutions to the problems faced. The technology to be implemented in this PKM can be in the form of lectures, meaning participants are gathered in a specific room and given a lecture on Service Quality and Customer Loyalty. It can also take the form of practical guidance and training, discussions of field experiences, or simulations, demonstrating how businesses attract potential customers and ultimately develop loyal customers.
Pengaruh Promosi dan Testimoni Pelanggan pada Social Media Instagram Terhadap Minat Beli Konsumen Kopi Kawa Jakarta Timur Lalu Muhammad Reza Wardhana; Musthofa Hadi; Sanita Dhakirah
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 3 (2026): MEI 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/0pm9at32

Abstract

In the digital era, the development of information technology has transformed the way consumers interact with brands. Social media platforms such as Instagram have become effective tools for promotion. Kawa Kopi utilizes Instagram to market its products and attract consumer purchase intention through promotional content and customer testimonials. This study aimed to analyze the influence of promotion and testimonials on consumer purchase intention of Kawa Kopi in East Jakarta. This research was a quantitative study using an explanatory approach, with promotion, testimonial, and purchase intention as the variables. The data were collected through the distribution of questionnaires to 100 respondents in East Jakarta who had seen promotional content and testimonials on the Instagram account @kawacoffee.ind. The sampling technique used in this study was purposive sampling. The data analysis was conducted with multiple linear regression analysis and hypothesis testing. The results of the descriptive analysis showed that, on average, respondents agreed with the statements in the questionnaire. The coefficient of determination test result was 0.803 or 80.3%, indicating that the remaining 19.7% is influenced by other variables. The findings of this study indicated that both promotion and testimonials have a partial and simultaneous influence on purchase intention toward Kawa Kopi in East Jakarta. Based on the results of this study, it can be concluded that the Instagram account @kawacoffee.ind should optimize its marketing strategy, particularly in the areas of promotion and customer testimonials. Furthermore, the brand can enhance interaction with customers through the promotional and testimonial content posted on Instagram.
Co-Authors Abdullah Helmy Afandi, Yosi Asminah Rachmi Drs. Joko Samboro Dwi Sudjanarti DWI SURYANTO Ellyn Eka Wahyu Erlangga Andi Sukma Farika Nikmah Heru Utomo Joko Samboro Joni Dwi Pribadi Kartika Indah Permanasari Lalu Muhammad Reza Wardhana LINA BUDIARTI M Maskan Maskur, M Mohammad Maskan Nilawati Fiernaningsih Pudji Herijanto Rena Feri Wijayanti Rizky Kurniawan Murtiyanto Sanita Dhakirah Tri Ist. Wardani Tri Ramadani A Umi Khabibah Zubaidi Zubaidi