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PENGUKUR PARAMETER SEARCH ENGINE OPTIMIZATION (SEO) SECARA ON PAGE PADA TOKO ONLINE UNTUK MENINGKATKAN PENJUALAN Maskur Maskur
Adbis: Jurnal Administrasi dan Bisnis Vol 13, No 1 (2019): JURNAL ADMINISTRASI DAN BISNIS 2019
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/j-adbis.v13i1.68

Abstract

The current search engine is not only for searching the pages of the website you want to visit but also as the main source of visitors on the internet. With the development of technology several ways that can be used to improve website ranking on search engines, one effective way by utilizing Search Engine Optimization (SEO) can help some websites to get SERP rankings (Search Engine Results Pages) on search engines, by a good SERP ranking will then be determined on the number of visitors on the website. An application is needed to calculate SEO applications on a web site, with the application of Online SEO measurement parameters can help business users of online stores to increase visitors and invite visitors who become buyers. In the Complete SEO Parameter Measurement Application on this page has 6 important parameters in SEO on the page provided, Title Tag, Title Tag, Meta Description, Content, Alt Tag and Keyword Density, with an explanation of each - each parameter where The accuracy of the application results in the calculation can be obtained Kappa value of 0.57..
IMPLEMENTASI SISTEM INFORMASI PENJUALAN BERBASIS E-COMMERCE SERTA PEMBUATAN PACKAGING PADA UMKM BATIK KANTIL MALANG Joni Pribadi; Fullchis Nurtjahjani; Mahmudatul Himma; Maskur Maskur; Suci Nurfauziah; Ane Fany Novitasari
RESWARA: Jurnal Pengabdian Kepada Masyarakat Vol 3, No 2 (2022)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v3i2.1906

Abstract

Dalam beberapa tahun terakhir, pasar global telah menyaksikan pergeseran paradigma dengan diperkenalkannya teknologi digital, menempatkan bisnis, industri, dan konsumen dalam situasi yang tidak terduga. Dengan demikian, untuk bertahan dan tetap kompetitif, bisnis perlu menyesuaikan kembali strategi mereka untuk memenuhi tuntutan baru di pasar digital. Usaha Mikro Kecil dan Menengah (UMKM) merupakan pelaku usaha yang berperan dalam berbagai bidang usaha yang menyentuh kepentingan masyarakat. Permasalahan yang dihadapi oleh UKM Batik Kantil Bunulrejo Malang adalah penjualan masih dilakukan secara offline dan belum adanya kemasan produk. Tujuan dari pengabdian ini adalah untuk memberikan pelatihan dan workshop penggunaan website serta brainstorming untuk pembuatan packaging. Metode pelaksanaan yang digunakan adalah pelatihan, workshop dan brainstorming.  Hasil dari pelaksanaan pengabdian ini peserta dapat menggunakan website e-commerce untuk kegiatan pemasaran serta merealisasikan rencana packaging yang telah didiskusikan bersama
PELATIHAN SISTEM INFORMASI SIMPAN PINJAM PADA KOPERASI WANITA MIFTAHUL JANNAH DI KABUPATEN TULUNGAGUNG Maskur Maskur; Yosi Afandi; Nilawati Fiernaningsih; Pudji Herijanto; Yulis Nurul ‘Aini
Jurnal Pengabdian Kepada Masyarakat (J-ABDIMAS) Vol 9 No 1 (2022): JURNAL PENGABDIAN KEPADA MASYARAKAT 2022
Publisher : Publisher UPT P2M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jabdimas.v9i1.141

Abstract

Current technological developments require human resources to be able to follow the use of technology. One of the technological developments that is quite widely used is information systems. An information system is a system within an organization that meets the needs of daily transaction processing, supports operations, is managerial and strategic activities of an organization and provides certain outside parties with the necessary reports. Miftahul Jannah Women's Cooperative currently still uses a manual savings and loan system, so the possibility of data errors is still quite large and services to members take a relatively long time. This information system for women aims, among other things, to help facilitate cooperative officers and administrators in completing their duties to serve members easily and quickly, to improve services to members. The development of this cooperative information system uses the RAD (Rapid Application Development) method, the Lecture Method and the Training Method. The RAD method is used for the process of forming an information system, the RAD method is a system development that prioritizes the speed of development through the involvement of the user or users in the use of a series of systems so that the possibility of system errors can be minimized, the Lecture and Training Method is used to provide explanations to the cooperative management about how to operate system, thus human resources can be trained to be able to use the use of technology.
PENATAAN SISTEM, PROSEDUR, DAN ORGANISASI GALERI UMKM KECAMATAN PONCOKUSUMO KABUPATEN MALANG Pudji Herijanto; Nilawati Fiernaningsih; Widjanarko Wijanarko; Fauzi Ahmad; Maskur Maskur; Suwarni Evi
Dharma: Jurnal Pengabdian Masyarakat Vol 3, No 2 (2022): November
Publisher : Universitas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (313.899 KB) | DOI: 10.31315/dlppm.v3i2.7744

Abstract

The purpose of opening the gallery is to add distribution channels for MSME products, in order to increase sales. Most of these MSMEs produce products with local raw materials so they play a role in increasing the added value of the area. Currently, gallery operations are handled by the UMKM Association while still implementing traditional store management. After running for more than a year, they are still unable to carry out their functions effectively. This Community Service Activity aims to organize the Gallery's Organizational, System, and Working Procedures. The m Evi Suwarni method of implementing the activities is done by transferring knowledge, simulation, and implementing the gallery's organization, system, and work procedures. Evaluation of participants' understanding was done by distributing questionnaires. The output of this service is an increase in the knowledge and skills of partners, especially in terms of gallery management and the completeness of gallery operational standards. Another outcome is an increase in the competitiveness of partner human resources, who have knowledge and skills in managing galleries, both in terms of organization and work procedures. Store services also become another competitive advantage in the production process, especially consignment sales services.Keywords: system, procedures, organisation, gallery 
Pengaruh Inflasi Dan Suku Bunga (SBI) Terhadap Pergerakan Indeks Harga Saham Gabungan (IHSG) Pada Kondisi Bullish Di Era Covid-19 Yulis Nurul Aini; Ludfi Djajanto; Baroroh Lestari; Maskur Maskur
Innovative: Journal Of Social Science Research Vol. 3 No. 3 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i3.3419

Abstract

Penelitian ini bertujuan untuk menentukan dampak Variabel Makroekonomi terhadap tren bullish Indeks Harga Saham Gabungan selama pandemi Covid-19. Sumber data diperoleh dari data yang diterbitkan oleh Bursa Efek Indonesia, Badan Pusat Statistik, dan Bank Indonesia. Variabel yang digunakan dalam penelitian meliputi Indeks Harga Saham Gabungan bulanan, tingkat inflasi, dan tingkat suku bunga. Alat analisis yang digunakan dalam penelitian ini adalah analisis regresi berganda. Temuan penelitian menunjukkan bahwa inflasi memiliki pengaruh positif dan signifikan terhadap tren bullish Indeks Harga Saham Gabungan selama pandemi Covid-19, sementara tingkat suku bunga memiliki dampak negatif dan signifikan terhadap tren bullish Indeks Harga Saham Gabungan selama pandemi Covid-19.
BIMBINGAN DAN PENYULUHAN TENTANG PENTINGNYA KEWIRAUSAHAAN BERBASIS MORAL ETIKA DAN MANAJEMEN KAS PADA JAMAAH MASJID ASY SYUHADA MALANG Joko Samboro; Heru Utomo; Abdullah Helmy; Maskur Maskur; Musthofa Hadi
Jurnal Pengabdian kepada Masyarakat Vol. 8 No. 1 (2021): JURNAL PENGABDIAN KEPADA MASYARAKAT 2021
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jabdimas.v8i1.114

Abstract

The purpose of this service is to find the problems faced by the ASY SYUHADA congregation and congregation RT. 6 RW. 7 Sudimoro, Kel. Mojolangu, Kec. Lowokwaru Malang City and at the same time provide the right solution in order to achieve increased knowledge and capabilities in the operational field, especially in the field of entrepreneurship, namely starting before carrying out activities, with aspects of intention in entrepreneurship, then during activities, namely in terms of the importance of moral ethics in entrepreneurship and also given examples of the character of the Prophet Muhammad in trading, service quality and also selling techniques, which ended with an agreement or better known as a deal and marked by a handshake, so that work is not only profitable, but also gets blessings. Thus this activity can improve skills, both soft skills, especially in entrepreneurship and in cash managementThe methods used are: observation, to observe the activities carried out both in the economic and socio-religious fields, then interviews, explored to find problems and solutions that will be offered and simulations, to find the most suitable alternative in order to market goods more effectivelyThe findings are that guidance and training on: practical moral-ethical-based entrepreneurship and discussions about experience and how to manage cash well. well done
BIMBINGAN DAN PENYULUHAN TENTANG PENTINGNYA KUALITAS PELAYANAN DAN PENCATATAN ORDER PESANAN JASA PADA BENGKEL SUDIMORO DIESEL DI MALANG Joko Samboro; Heru Utomo; Maskur Maskur
Jurnal Pengabdian kepada Masyarakat Vol. 7 No. 1 (2020): JURNAL PENGABDIAN KEPADA MASYARAKAT 2020
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this Community Service Program is to find problems faced by partner companies and at the same time provide the right solutions in order to achieve increased sales and knowledge and skills of entrepreneurs in the field of operations, especially in the field of marketing management, as well as creating job opportunities in community economic activity in the form of increased income. Public. The partner of this program is the DIESEL WORKSHOP entrepreneur, Mr. SugiyonoThe problems faced by partners are: 1. Not knowing the importance of good service quality. 2. Do not understand the importance of recording service purchase orders.The solutions offered are: 1. Guidance and training on good service quality. 2.Simulation of the importance of recording service purchase orders can improve the marketing of services, so that the marketing reach will be wider and sales can increase.The method used is: observation, to observe the activities carried out by entrepreneurs in making and marketing services, then interviews, explored to find problems and solutions to be offered and simulations, to find the most suitable alternatives in order to market goods more effectively.Description of technology to be applied.:1. In the form of a Lecture: Participants gathered in a certain room are given a lecture on program materials in the form of marketing management and service quality.2. Guidance and Training: In the form of guidance and training on the implementation of Service Quality and recording service purchase orders and discussing experiences and constraints in the field.3. Practice simulation: In the form of a demonstration of how to carry out Service Quality and recording service purchase orders.The resulting output is in the form of: 1). Scientific Publications in ISSN Journals. 2). Increasing competitiveness. 4). Application of appropriate science and technology / technology
PKM Inisiasi Industri Mikro Pengolahan Plastik Limbah Kemasan Makanan dan Minuman - Desa Wringinsongo, Kec-Tumpang, Malang Pudji Herijanto; Nilawati Fiernaningsih; Widjanarko Widjanarko; Ahmad Fauzi; Maskur Maskur; Mahmudatul Himmah
Jurnal Pengabdian kepada Masyarakat Vol. 10 No. 2 (2023): JURNAL PENGABDIAN KEPADA MASYARAKAT 2023
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v10i2.4468

Abstract

Mitra Pengabdian Masyarakat is a waste bank that manages various waste generated by households. One of the dominant types of waste is plastic waste of beverage and food packaging, which are types 1 and 5. This waste has high economic value if processed into displays, as raw material for recycled products. Around the village there are a number of sources of plastic waste. Thus, this waste bank has the potential to become a micro industry for displaying plastic waste, food and beverage packaging. The purpose of this PkM is to initiate waste banks into plastic production units for the plastic recycling industry.The method carried out is to improve the ability of waste tire managers to become production system managers. For this reason, training on production system management was given to waste bank managers. Then training on the operation and maintenance of plastic chopper machines is given. After that, assistance is carried out so that they can run the production system. As a result, they already understand the management of the plastic display production system for food and beverage packaging waste. In addition, it can also produce products according to consumer needs. This production unit can only run next year, because it requires an injection of capital to be obtained from the 2024 village budget allocation.
PEMBUATAN WEBSITE UNTUK SOSIALISASI PROGRAM DAN BERITA PELAKSANAAN KEGIATAN PADA YAYASAN BUMI LANGGAT PEDULI Yoppy Yunhasnawa; Toga Aldila Cinderatama; Moch. Zawaruddin Abdullah; Gunawan Budiprasetyo; Muhammad Afif Hendrawan; Candra Bella Vista; Rinanza Zulmy Alhamri; Maskur Maskur
Jurnal Pengabdian kepada Masyarakat Vol. 10 No. 2 (2023): JURNAL PENGABDIAN KEPADA MASYARAKAT 2023
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v10i2.4486

Abstract

Yayasan Bumi Langgat Peduli, based in Dusun Langgat, Malang, is a community initiative since 2017, focusing on social development. With funding sources from donors and the "Bongkar-Rapikan-Sedekahkan" program, the foundation has conducted various inclusive programs. However, manual communication via WhatsApp limits the reach of information. Through the Community Engagement project, we from Politeknik Negeri Malang design, implement, and deploy an official website that not only expands the information reach but also effectively showcases the foundation's programs and activities. This endeavor encapsulates a comprehensive solution to enhance Yayasan's outreach and impact.
PELATIHAN SISTEM INFORMASI ADMINISTRASI KEUANGAN PADA KOPERASI WANITA MIFTAHUL JANNAH DI KABUPATEN TULUNGAGUNG Maskur Maskur; Yosi Afandi; Nilawati Fiernaningsih; Pudji Herijanto; Yulis Nurul Aini
Jurnal Pengabdian kepada Masyarakat Vol. 10 No. 2 (2023): JURNAL PENGABDIAN KEPADA MASYARAKAT 2023
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v10i2.4826

Abstract

Miftahul Jannah Women's Corporation in Tulungagung District, as a representative of micro-enterprises at the local level, faces various challenges in managing financial administration. Lack of knowledge of financial administration information systems is a major obstacle to improving the efficiency and transparency of co-operative financial management. Therefore, there is a need to train the financial administration information system to empower cooperatives and improve competitiveness. Training the financial management information system is a strategic solution to overcome the obstacles faced by the Miftahul Jannah Women's Corporation. Through a participatory approach, participants are involved in an understanding of the basic concepts of financial information technology, the use of financial software, and practical applications in a cooperative context. This approach is designed to accommodate a diverse level of digital literacy among participants. The training is designed with structured phases, including theory exposure, practical demonstration, and simulation training sessions. After the training, there was a significant improvement in the participants' ability to manage the co-operative financial administration. They are able to use financial software smoothly, compile accurate financial reports, and make better financial decisions. Positive impacts are also seen in increased transparency, accountability, and confidence among co-operative members. This training not only benefits the operational level of cooperatives but also empowers the economy of micro-enterprises in the region. With increased financial management capabilities, cooperatives can be more effective in managing resources, increasing production, and expanding market share. This empowerment contributes to local economic growth and improved welfare of co-operative members.