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All Journal Adbis : Jurnal Administrasi dan Bisnis Jurnal Pengabdian Polinema Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat
Diana Eka Poernamawati
Jurusan Administrasi Niaga, Politeknik Negeri Malang
Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Adbis : Jurnal Administrasi dan Bisnis

 1 
ANALISIS DIMENSI ELECTRONIC WORD OF MOUTH (EWOM) DAN PENGARUHNYA TERHADAP MINAT KUNJUNGAN PADA OBYEK WISATA DI MALANG RAYA Diana Eka Poernamawati
Adbis: Jurnal Administrasi dan Bisnis Vol 12, No 2 (2018): Jurnal Administrasi dan Bisnis
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/j-adbis.v12i2.50

Abstract

This study analyzes the influence of the Electronic Word Of Mouth (Ewom) variable on interest in visits to tourism objects in Malang. The analytical tool used in this study is the analysis of multiple regression. The results showed that the intensity variables and content variables did not significantly influence, with the results of the calculation of t-hitung smaller than t-table. While the Valence of Opinion variable has a significant positive effect with the results of t-hitung 4.205 greater than t-table 1.993. Multiple regression analysis produces Fhitung has a value of 19.408 greater than F-table, which is 2.73. Thus, it can be said that the intensity variable, valence of opinion variable and content variable simultaneously influence the interest of the visit.
PENGARUH KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI HARGA DAN KUALITAS PELAYANAN TERHADAP REPEAT BUYING (Studi Pada Pelanggan Barbershop di Kota Malang) Achmad Zaini; Diana Eka Poernamawati
Adbis: Jurnal Administrasi dan Bisnis Vol 13, No 2 (2019): JURNAL ADMINISTRASI DAN BISNIS 2019
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/j-adbis.v13i2.71

Abstract

This study aims to analyze the variables of price and quality of customer in influencing repeat buying both directly and indirectly through variable of customer satisfaction. The analytical tool used in this study is Partial Least Square (PLS) analysis. The results showed several findings that were consistent with previous studies. The price variable has a significant positive effect on Barbershop customer satisfaction The service quality variable has a significant positive effect on customer satisfaction Variable customer satisfaction has a significant effect on repeat buying Price variable has no significant effect on repeat buying. Price variable has a significant positive effect on repeat buying through customer satisfaction variables The customer satisfaction variable is a full mediator. Service quality variable has a significant positive effect on repeat buying Service quality variable has a significant positive effect on repeat buying through customer satisfaction variables Variable customer satisfaction is a partial mediator. The relationship between the variables involved are: price, service quality, customer satisfaction and repeat buying of 89.56%,
Co-Authors Achmad Zaini Asminah Rachmi Baroroh Lestari Eko Boedhi Santoso Ellyn Eka Wahyu Esther Hesline Palandi Heru Utomo Lilies Nur Ainie Mahmudatul Himma Mahmudatul Himmah Pudji Herijanto Suyono, Achmad Tatiana Kristianingsih Tri Wahyu Widodo