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All Journal Jurnal Ilmiah Universitas Batanghari Jambi EKONOMIS : Journal of Economics and Business JOURNAL OF SCIENCE AND SOCIAL RESEARCH
Rusmewahni Rusmewahni
STIE Bina Karya Tebing Tinggi
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Analisis Pengaruh Program CSR PT. Indonesia Asahan Aluminium (PERSERO) dalam Meningkatkan Kesejahteraan Masyarakat Kabupaten Batu Bara, Sumatera Utara Suci Etri Jayanti S; Rusmewahni Rusmewahni
Jurnal Ilmiah Universitas Batanghari Jambi Vol 21, No 3 (2021): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v21i3.1618

Abstract

The purpose of this study was to determine the impact of the Corporate Social Responsibility Program of PT. Indonesia Asahan Aluminum towards the welfare of the people of Batu Bara Regency. The variables in this research consist of Corporate Social Responsibility and Community Welfare. This research was conducted on the people of Sei Suka Subdistrict, Batu Bara Regency as many as 56,078 people, based on the slovin formula, 100 respondents were obtained as samples. The method in this research is descriptive quantitative using instruments in the form of a questionnaire / questionnaire, observation and interviews with Likert scale measurements. From the results of Simple Linear Regression Analysis, it shows that Corporate Social Responsibility (CSR) has a positive effect on Community Welfare. Based on the Coefficient of Determination Test, the R value states that the adjusted R value is 35.9%, which means that the welfare of the community is influenced by Corporate Social Responsibility (CSR), while the remaining 63.1% is influenced by other variables not examined in this study. From the results of the partial analysis (t test), the independent variable Corporate Social Responsibility (CSR) has a significant effect on the dependent variable, namely Community Welfare. This can be seen in the Coefficient table through hypothesis testing, it can be seen that the calculation results partially have a significant and significant effect on the Community Welfare variable.
Dampak Pemberian Semangat dan Suasana Kerja Kondusif pada Kinerja Pegawai Dinas Kependudukan/Catatan Sipil Kota Tebing Tinggi Rumiris Siahaan; Rusmewahni Rusmewahni
Ekonomis: Journal of Economics and Business Vol 4, No 2 (2020): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v4i2.174

Abstract

The purpose of this study was to determine the impact of encouragement and work atmosphere on employee performance at the Tebing Tinggi City Civil Registry. The independent variable of this study consists of encouragement and work atmosphere, while the dependent variable is employee performance. This research is a quantitative descriptive study. The research was conducted on the employees of Tebing Tinggi City Civil Registry. The data used are primary data obtained through questionnaire answers from 27 respondents. Data were analyzed using multiple linear regression analysis method. The results showed that encouragement had a significant impact on employee performance at the Tebing Tinggi City Civil Registry. The work atmosphere was also found to have a significant impact on the employee performance of the Tebing Tinggi City Civil Registry
PENGARUH BUDAYA ORGANISASI DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI KANTOR KECAMATAN SEI SUKA KABUPATEN BATU BARA(Studi Kasus Pada Pegawai Kantor Kecamatan Sei Suka Kabupaten Batu Bara) Rusmewahni Rusmewahni
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 3 (2026): June 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i3.6724

Abstract

Abstract: This study aims to determine the Influence of Organizational Culture and Work Environment on the Performance of Employees at the Sei Suka District Office, Batu Bara Regency. The research method used is a quantitative method using SPSS 25.00 which was collected from the results of distributing questionnaires to Employees at the Sei Suka District Office, Batu Bara Regency. The sample used in this study was 30 respondents with a census/total sampling technique. The analysis method used in this study is to use an instrument test, namely the validity and reliability test. The classical assumption test is the normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, coefficient of determination test (R2), hypothesis test is the partial test and simultaneous test. The results of the SPSS in this study are that Organizational Culture does not affect Employee Performance. The work environment affects Employee Performance. Organizational Culture and Work Environment have a simultaneous effect on Employee Performance. Keywords: Organizational Culture, Work Environment, Employee Performance Abstrak: Penelitian ini bertujuan untuk mengetahui Pengaruh Budaya Organisasi Dan Lingkungan Kerja Terhadap Kinerja Pegawai Kantor Kecamatan Sei Suka Kabupaten Batu Bara. Metode penelitian yang digunakan adalah metode kuantitatif menggunakan bantuan SPSS 25.00 yang dikumpulkan dari hasil penyebaran kuosioner kepada Pegawai Kantor Kecamatan Sei Suka Kabupaten Batu Bara. Sampel yang digunakan dalam penelitian ini berjumlah 30 responden dengan teknik sampling sensus/total. Metode anaalisis yang digunakan dalam penelitian ini yaitu menggunakan uji instrumen yaitu uji validitas dan reabilitas. Uji asumsi klasik yaitu uji normalitas, uji multikolonearitas, uji hetereskedasitas, analisis regresi linear berganda, uji koesifiensi determinasi (R2), uji hipotesis yaitu uji parsial dan uji simultan. hasil dari SPPS dalam penelitian ini yaitu Budaya Organisasi tidak bepengaruh terhadap Kinerja Pegawai. Lingkungan kerja berpengaruh terhadap Kinerja Pegawai. Budaya Organisasi dan Lingkungan Kerja berpengaruh secara simultan terhadap Kinerja Pegawai. Kata Kunci: Budaya Organisasi, Lingkungan Kerja, Kinerja Pegawai.
PENGARUH LIVE STREAMING DAN FLASH SALE TERHADAP PEMBELIAN IMPULSIF KONSUMEN SHOPPING TIKTOK DI SERDANG BEDAGAI Sudaryanto Sudaryanto; Fikri Khairullah; Bobby Hartanto; Rusmewahni Rusmewahni
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 3 (2026): June 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i3.6732

Abstract

Abstract: This study aims to examine the effect of live streaming and flash sales on impulsive buying behavior among TikTok Shop consumers in Serdang Bedagai Regency, specifically in Sei Rampah and Tebing Tinggi sub-districts. A quantitative approach with a causal associative design was used. The sample of this study consisted of 100 active TikTok Shop consumers selected through purposive sampling. Data analysis was conducted using Partial Least Square-Structural Equation Modeling (PLS-SEM) with SmartPLS software. The measurement model (outer model) evaluation results showed that all indicators were valid and reliable with a loading factor > 0.70 and Composite Reliability > 0.70. The structural model (inner model) testing results indicated that live streaming had a positive and significant effect on impulsive buying with a t-statistic value of 2.282 (p=0.023). Flash sales also had a positive and significant effect on impulsive buying with a t-statistic value of 9.136 (p=0.000). The R-square value of 0.633 indicated that the two independent variables were able to explain 63.3% of the variance in impulsive buying. In conclusion, the interactivity of live streaming and the urgency of flash sales effectively encourage spontaneous purchasing decisions among consumers. Keywords: live streaming; flash sale; impulsive buying; tiktok shop.   Abstrak: Penelitian ini bertujuan untuk menguji pengaruh live streaming dan flash sale terhadap perilaku pembelian impulsif konsumen TikTok Shop di Kabupaten Serdang Bedagai, khususnya di Kecamatan Sei Rampah dan Tebing Tinggi. Pendekatan kuantitatif digunakan dengan desain asosiatif kausal. Sampel penelitian ini berjumlah 100 responden konsumen aktif TikTok Shop yang dipilih melalui teknik purposive sampling. Analisis data dilakukan menggunakan Partial Least Square-Structural Equation Modeling (PLS-SEM) dengan perangkat lunak SmartPLS. Hasil evaluasi model pengukuran (outer model) menunjukkan bahwa semua indikator valid dan reliabel dengan nilai loading factor > 0,70 dan Composite Reliability > 0,70. Hasil pengujian model struktural (inner model) menunjukkan bahwa live streaming berpengaruh positif dan signifikan terhadap pembelian impulsif dengan nilai t-statistik sebesar 2,282 (p=0,023). Flash sale juga memiliki pengaruh positif dan signifikan terhadap pembelian impulsif dengan nilai t-statistik sebesar 9,136 (p=0,000). Nilai R-square sebesar 0,633 mengindikasikan bahwa kedua variabel independen tersebut mampu menjelaskan 63,3% varians pada pembelian impulsif. Kesimpulannya, interaktivitas live streaming dan urgensi flash sale secara efektif mendorong keputusan pembelian spontan pada konsumen. Kata kunci: live streaming; flash sale; pembelian impulsif; tiktok shop.
PENGARUH DISIPLIN KERJA DAN KECERDASAN EMOSIONAL TERHADAP KINERJA PADA KARYAWAN KING’S AUTO SERVICE KOTA TEBING TINGGI Rusmewahni Rusmewahni
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.6839

Abstract

Abstract: This study aims to determine and analyze the effect of work discipline and emotional intelligence on employee performance at King's Auto Service, Tebing Tinggi City. This research employed a quantitative method with an associative approach. The population consisted of 45 employees, and the sampling technique used was total sampling, meaning that all members of the population were selected as research respondents. Data were collected through questionnaires, interviews, and literature studies, and analyzed using multiple linear regression with SPSS version 25. The results indicate that work discipline has a positive and significant effect on employee performance. Emotional intelligence also has a positive and significant effect on employee performance. Simultaneously, work discipline and emotional intelligence have a positive and significant effect on employee performance. The coefficient of determination (R²) of 0.461 indicates that work discipline and emotional intelligence explain 46.1% of the variation in employee performance, while the remaining 53.9% is influenced by other variables outside the scope of this study. Therefore, improving work discipline and emotional intelligence can enhance employee performance at King's Auto Service, Tebing Tinggi City. Keywords: work discipline; emotional intelligence; employee performance.   Abstrak: Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh disiplin kerja dan kecerdasan emosional terhadap kinerja karyawan pada King's Auto Service Kota Tebing Tinggi. Penelitian ini menggunakan metode kuantitatif dengan pendekatan asosiatif. Populasi dalam penelitian ini berjumlah 45 orang karyawan, dengan teknik pengambilan sampel menggunakan total sampling, sehingga seluruh populasi dijadikan sampel penelitian. Data dikumpulkan melalui kuesioner, wawancara, dan studi pustaka, kemudian dianalisis menggunakan analisis regresi linier berganda dengan bantuan program SPSS versi 25. Hasil penelitian menunjukkan bahwa disiplin kerja berpengaruh positif dan signifikan terhadap kinerja karyawan. Kecerdasan emosional juga berpengaruh positif dan signifikan terhadap kinerja karyawan. Secara simultan, disiplin kerja dan kecerdasan emosional berpengaruh positif dan signifikan terhadap kinerja karyawan. Nilai koefisien determinasi (R²) sebesar 0,461 menunjukkan bahwa disiplin kerja dan kecerdasan emosional mampu menjelaskan sebesar 46,1% variasi kinerja karyawan, sedangkan sisanya sebesar 53,9% dipengaruhi oleh variabel lain di luar penelitian. Dengan demikian, peningkatan disiplin kerja dan kecerdasan emosional dapat meningkatkan kinerja karyawan pada King's Auto Service Kota Tebing Tinggi. Kata Kunci: disiplin kerja; kecerdasan emosional; kinerja karyawan.
Co-Authors Bobby Hartanto Fikri Khairullah Rumiris Siahaan Suci Etri Jayanti S Sudaryanto Sudaryanto