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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat AKTUAL International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) EKONOMIKA45 Journal of Management and Digital Business Jurnal Pengabdian Masyarakat Indonesia (JPMI) Safari : Jurnal Pengabdian Masyarakat Indonesia International Journal of Economics (IJEC) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Digital Business Progress Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal Management and Business Progress
Bobby Hartanto
Bina Karya College Of Economics
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

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PENGARUH BRAND IMAGE, BRAND TRUST, KUALITAS PRODUK DAN INOVASI PRODUK TERHADAP KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL MEDIASI (Studi Kasus Pada Wanita Pengguna Kosmetik Wardah Di Serdang Bedagai) Bobby Hartanto
Jurnal AKTUAL Vol 20, No 2 (2022): Jurnal AKTUAL
Publisher : STIE Trisna Negara OKU Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47232/aktual.v20i2.221

Abstract

This study aims to determine the effect of brand image, brand trust, product quality and product innovation on consumer satisfaction mediated by purchasing decisions for Wardah cosmetics in Serdang Bedagai. The effect that we want to know in this study is the direct and indirect effect. This type of research is explanatory research which explains the influence between variables in this study through hypothesis testing. The sample in this study were 96 respondents. The sampling technique used is accidental sampling. Data collection techniques by giving questionnaires to respondents. Statistical tests and data processing were carried out using Partial Least Square (SmartPLS 3.0). The results of this study are: Brand Image, Brand Trust, Product Quality have a significant effect on Purchase Decisions; and Product Innovation has no effect on Purchase Decisions; Purchase Decision has a significant effect on Consumer Satisfaction; Brand Trust and Product Quality have a significant effect on Consumer Satisfaction while Brand Image and Product Innovation have no effect on Consumer Satisfaction; There is a significant effect between Brand Image, Brand Trust, Product Quality on Consumer Satisfaction mediated by Purchase Decisions and there is no influence between Product Innovation on Consumer Satisfaction mediated by Purchase Decisions.  
Influence of Service Quality Servicescape and Word of Mouth on the Decision to Use Expedition Services JNE City Tebing High With Trust as an Intervening Variable Bobby Hartanto; Tarisyah Ramadhani
International Journal of Economics (IJEC) Vol. 2 No. 1 (2023): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v2i1.370

Abstract

This study aims to determine the effect of service quality. servicescape and word of mouth on the decision to use JNE expedition services in Tebing Tinggi City with trust as an intervening variable. The effect that we want to know is the direct or indirect effect. The research method used is a quantitative method using the help of software smart pls 3.0. this type of research is explanatory research that explains the causal relationship between variables through hypothesis testing. This study used a sample of 96 respondents. Sampling using probability sampling technique. From the results of the direct influence test. it can be concluded that service quality (X1) and word of mouth (X3) have a significant effect on trust (Z). while servicescape (X2) has no significant effect on trust (Z). Service quality (X1) and trust (Z) have a significant effect on usage decisions (Y). while servicescape (X2) and word of mouth (X3) have no significant influence on usage decisions (Y). The indirect test results show that the quality of service (X1) and word of mouth (X3) affect the decision to use (Y) which is mediated by trust (Z). while the servicescape (X2) has no effect on the decision to use (Y) which is mediated by trust (Z).
Pengaruh Penggunaan Smartphone Dalam Interaksi Sosial di Kalangan Mahasiswa Manajemen STIE Bina Karya Kota Tebing Tinggi Kumala Vera Dewi; Bobby Hartanto; Adrian K. Tarigan
Digital Business Progress Vol. 2 No. 1 (2023): Digital Business Progress Edisi Juni 2023
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v2i1.72

Abstract

This study aims to determine the effect of smartphone use on social interaction in Management Study Program students at STIE Bina Karya, Tebing Tinggi City. The population of this study were 253 students in the third semester of the Management Study Program at STIE Bina Karya, Tebing Tinggi City. After calculating using the Slovin formula, the number of samples obtained is 72 respondents (with e = 10%). The data collection technique used was a questionnaire given to research respondents. The data analysis used in this study is a simple linear regression analysis with the help of SPSS for windows software. The results showed that there was no significant influence between the use of smartphones on social interaction among third semester students of the Management Study Program at STIE Bina Karya, Tebing Tinggi City. This means that no matter how long students use smartphones, it will not affect their social interactions with other people. The level of influence of smartphone use with social interaction among students in this study was very small, namely 3.2%. This is because social interaction is not only influenced by dependence on smartphone use, one of which can be influenced by community environmental factors.
Sosialisasi Penguatan Ekonomi Masyarakat Melalui Pendidikan Kewirausahaan di Desa Firdaus Yomeini Margareth Sagala; Suci Etri Jayanti; Daniel Collyn; Rapat Piter Sony Hutauruk; Rika Surianto Zalukhu; Yenni Mariani Sinurat; Rodi Syafrizal; Ayu Zurlaini Damanik; Suwadi Suwadi; Bobby Hartanto; Kumala Vera Dewi; Cici Puspaningrum; Murbanto Sinaga
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 3 No. 2 (2024): Juni : Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v3i2.4136

Abstract

The ratio of entrepreneurs in Firdaus village, Sei Rampah District, Serdang Bedagai Regency, is considered very low. This low ratio is attributed to the community's low interest in entrepreneurship. Most of the community believes that entrepreneurship requires a large amount of capital. Additionally, there are risks that may occur, such as losses and uncertainty regarding income. Therefore, a community service activity in the form of socialization was conducted for the people of Firdaus village. This socialization activity aimed to provide entrepreneurship education to the community in Firdaus village, thus fostering interest in entrepreneurship. The socialization activity was attended by 22 participants. The methods used in this community service activity were lectures and interactive discussions. The stages of the community service activities included the preparation stage and the implementation stage. This activity had a positive impact on increasing the knowledge of the participants regarding the entrepreneurial skills that an entrepreneur must master, as well as the importance of marketing strategies and the use of technology in the success of a business. Several participants expressed interest in entrepreneurship after participating in the community service activity. This indicates that the community service activity has made a positive contribution to the people of Firdaus village.
Pengaruh Lingkungan Kerja, Kepemimpinan dan Kompensasi Terhadap Kepuasan Kerja Karyawan Pada PT. Sumber Sawit Makmur Sinaga, Marisa Zahra; Pratiwi, Nuning; Rusmewahni, Rusmewahni; Hartanto, Bobby
Digital Business Progress Vol. 3 No. 2 (2024): Digital Business Progress Edisi Desember 2024
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v3i2.193

Abstract

This research aims to determine the influence of the work environment, leadership and compensation on employee job satisfaction at PT. Sumber Palm Makmur. The research method used is a quantitative method using SPSS version 25.00 which was collected from the results of distributing questionnaires to employees at PT. Sumber Palm Makmur. The analytical method used in this research is using instrument tests, namely validity and reliability tests. Classic assumption tests are normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, analysis of the coefficient of determination (R2), hypothesis tests namely T test and F test. The results of SPSS in this research are that the work environment influences job satisfaction, leadership influences on job satisfaction, compensation has no effect on job satisfaction, work environment, leadership, and compensation have a simultaneous effect on job satisfaction.
Sosialisasi Manajemen Keuangan dan Akses Pembiayaan untuk Pelaku UMKM di Desa Sei Rampah, Kecamatan Sei Rampah Suci Etri Jayanti S; Rapat Piter Sony Hutauruk; Rika Surianto Zalukhu; Fitrianingsih Fitrianingsih; Bobby Hartanto; Kumala Vera Dewi; Suwadi Suwadi; Cici Puspaningrum; Murbanto Sinaga; Sri Winda Hardiyanti Damanik; Bayu Arif Prabudi
Masyarakat Mandiri : Jurnal Pengabdian dan Pembangunan Lokal Vol. 2 No. 1 (2025): Masyarakat Mandiri : Jurnal Pengabdian dan Pembangunan Lokal
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/masyarakatmandiri.v2i1.1123

Abstract

The MSME actors in Sei Rampah Village lack adequate understanding of financial management principles. Moreover, they face challenges in accessing business financing sources. This prompted the service team to conduct a community service activity in the village. The activity was organized in the form of a socialization program aimed at improving business owners' understanding of managing business finances and strategies for accessing financing sources. The program was attended by 20 participants. The methods employed in this activity were lectures and interactive discussions. The stages of the community service included the preparation phase and the implementation phase. This activity had a positive impact on the MSME actors in the village. Their knowledge of financial management and access to financing sources increased. The MSME actors stated that they now understand how to manage business finances and strategies to access financing sources. This indicates that the community service activity carried out has made a positive contribution to business owners in Sei Rampah Village..
Pengaruh Kepercayaan Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Lion Parcel Di Kota Tebing Tinggi Bobby Hartanto
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 9 No. 2 (2022): Juni : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v9i2.892

Abstract

The development of the need for product delivery services as a necessary facility, even in modern times, many people open online businesses by sending products from one area to a different area. This study aims to determine the effect of Trust and Service Quality on customer satisfaction at Lion Parcel in Tebing Tinggi City. This type of research is quantitative. This study used a sample of 50 respondents. Sampling using incidental sampling technique. The test tools used are validity and reliability tests, classical assumption tests, multiple regression analysis, hypothesis testing via t-test, f-test and the coefficient of determination. The test was carried out using SPSS version 25. The results showed that hypothesis 1 tcount (1.031) < ttable (2.0106), as well as a significance value of 0.308 > 0.05 Trust has no significant effect on customer satisfaction. it can be seen that tcount (6.129) > ttable (2.0106), and a significance value of 0.000 <0.05, it can be concluded that hypothesis 2 is accepted, Service Quality has a significant effect on Customer Satisfaction. it can be seen that the variables of Trust and Customer Satisfaction have a significant effect on Customer Satisfaction. It can be seen that Fcount 20.467 > Ftable 2.72, and a significance value of 0.000 <0.05, it can be concluded that hypothesis 3 is accepted, Trust, Service Quality have a joint effect on Customer Satisfaction.
Sosialisasi Literasi Digital dan Keamanan Data untuk Pelaku Usaha Mikro, Kecil, dan Menengah di Desa Sei Rejo Daniel Collyn; Rapat Piter Sony Hutauruk; Suci Etri Jayanti S; Murbanto Sinaga; Rika Surianto Zalukhu; Suwadi Suwadi; Ayu Zurlaini Damanik; Yenni Mariani Sinurat; Sri Winda Hardiyanti Damanik; Bobby Hartanto; Kumala Vera Dewi; Cici Puspaningrum; Donald Frensius Pasaribu
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 5 No. 3 (2025): Juli : SAFARI :Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v5i3.2776

Abstract

MSME actors in Sei Rejo Village face infrastructure limitations, low access to digital training, and a lack of guidance, which result in inadequate levels of digital literacy. These challenges prompted the service team to carry out a community engagement activity for MSMEs in Sei Rejo Village, Sei Rampah Sub-district, Serdang Bedagai Regency, to promote awareness of digital literacy and data security. The activity was conducted in the form of a socialization session aimed at improving entrepreneurs’ understanding of the importance of digital literacy and data protection. The session was attended by 20 participants. This community engagement was implemented using a participatory approach through socialization, training, and mentoring methods. The stages of the activity included preparation, implementation, and assistance. This initiative had a positive impact on MSME actors in Sei Rejo Village. The training not only provided conceptual understanding but also practical skills, such as the use of social media for promotion, utilization of cashier applications and digital wallets, and techniques for personal data protection. It also broadened participants' insights on the importance of building consumer trust through secure and professional information management.
Peran pemasaran digital dan modal usaha dalam meningkatkan pendapatan: studi empiris pada UMKM di Desa Bandar Tengah Kecamatan Bandar Khalifah Hadi, Ibnu; Tobing, Yuni Artha Teresia Lumban; Hartanto, Bobby; Mardayanti, Imelda
Journal of Management and Digital Business Vol. 5 No. 2 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i2.1911

Abstract

The development of digital technology and the availability of business capital are two key factors in increasing the income of MSMEs. This research aims to determine the influence of digital marketing and business capital on the income of MSMEs in Bandar Tengah Village, Bandar Khalifah District. The approach used is quantitative, with primary data obtained through the distribution of questionnaires and secondary data derived from relevant literature. The number of respondents was 35 MSME actors using a total sampling technique. Data analysis was conducted using the Partial Least Squares Structural Equation Modeling (PLS-SEM) version 3.0 method. The research results indicate that digital marketing has a substantial impact on the income of MSMEs. Apart from that, business capital has also been proven to have a significant effect on income. These findings confirm that both digital marketing and individual business capital have an important role in increasing MSME income. Therefore, support in the form of digital training and easy access to capital is essential to encourage sustainable business growth.
Pengaruh Celebrity Endorser Dan Brand Image Terhadap Keputusan Pembelian Produk Focallure Dengan Kepercayaan Sebagai Variabel Intervening: Studi Kasus Masyarakat Jl. Kancil Dusun 1 Sei Rampah Rusmewahni, Rusmewahni; Hartanto, Bobby; Triandani, Mulya; Effendy, Yudi
Management And Business Progress Vol. 4 No. 1 (2025): Management and Business Progress Edisi Juni 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v4i1.236

Abstract

This research aims to find out how Celebrity Endorser and Brand Image influences Focallure Product Purchasing Decisions with trust as an intervening variable. The influences you want to know are direct and indirect influences. This type of research is quantitative research which describes the location of the variables studied and the influence of one variable on other variables. The population of this study was taken from community of Jl. Kancil village 1 Sei Rampah, specifically women. The sample taken was 92 respondents using the Slovin formula with the Accidental Sampling technique. The data analysis method uses PLS-based SEM, analyzed using outer models, inner models, and hypothesis testing using bootstrapping. The results of this research show that : Celebrity Endorser influences Purchasing Decisions, Brand Image influence Purchasing Decisions, Celebrity Endorser influences trust, Brand Image influences trust, Trust has no effect on Purchasing Decisions, Celebrity Endorser does not have a significant influences on Purchasing Decisionswith trust as an intervening variable, Brand Image does not have a significant influences on Purchasing Decisionswith trust as an intervening variable.
Co-Authors Adrian K. Tarigan Andika Andika Arisandi, Septian Arneta, Yaumi Arfah Noor Ayu Zurlaini Damanik Bayu Arif Prabudi Buaya, Nurhafizah Cahyadi, Willy Cai Cen, Cia Cici Puspaningrum Cittaro, Michael Damanik, Sri Winda Hardiyanti Daniel Collyn Dedy Dwi Arseto Donald Frensius Pasaribu Effendi, Hafizah Effendy, Yudi Fitrianingsih Fitrianingsih Gultom, Richad Gunawan, Didik Hidayat Hidayat Ibnu Hadi Imelda Mardayanti Juninda Rahmaida Saragih Khofifah Khofifah Kumala Vera Dewi Kumala Vera Dewi Lubis, Mhd Ridho Akbar Lumban Tobing, Maria Magdalena Murbanto Sinaga Nasution, Roni Nasution, Umar Hamdan Natasha, Nabilla Ngatemin, Ngatemin Nursaimatussadiya, Nursaimatussadiya Nurwijayanti Pratiwi, Nuning Purba, Rakhmawati Putri Nadila Rahmat Darmawan, Rahmat Rapat Piter Sony Hutauruk Rika Surianto Zalukhu Rika Surianto Zalukhu Rusmewahni, Rusmewahni Sari, Rani Puspita Sarwoto Siahaan, Rumiris Sinaga, Eka Mayastika Sinaga, Marisa Zahra Sinurat, Mangasi Sri Winda Hardiyanti Damanik Suci Etri Jayanti Suci Etri Jayanti S Suci Etri Jayanti. S Suwadi Suwadi Syafrizal, Rodi Tarisyah Ramadhani Tobing, Yuni Artha Teresia Lumban Triandani, Mulya Victor Victor Yenni Mariani Sinurat Yomeini Margareth Sagala