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All Journal Jurnal Ilmiah Universitas Batanghari Jambi Tourism Scientific Journal Kepariwisataan: Jurnal Ilmiah Jurnal Pengabdian dan Pengembangan Masyarakat Journal of Asset Management and Public Economy Journal of Business on Hospitality and Tourism
Nugraheni, Agusta Ika Prihanti
Program Studi Manajemen, Departemen Ekonomika Dan Bisnis, Sekolah Vokasi, Universitas Gadjah Mada
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Hambatan Generasi Baby Boomers dalam Mengadopsi Dompet Digital di Indonesia Agusta Ika Prihanti Nugraheni; Neni Pancawati; Nova Perwira Yuda
Jurnal Ilmiah Universitas Batanghari Jambi Vol 22, No 1 (2022): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v22i1.1162

Abstract

Currently, fintech has become an important part of the lifestyle and financial situation in the world because it helps develop new startups and can even improve people's living standards. An example of fintech innovation is electronic money or e-money which consists of two types, namely e-money which is chip based and also server based. Currently, most of the fintech users are the millennial’s generation. Meanwhile, the baby boomer’s generation has challenges in using technology so that it is considered a less potential market. The baby boomer’s generation is considered a conservative generation in adopting new technology or products with new technology. On the other hand, the government and Bank Indonesia are working to encourage non-cash transactions, which are better known as the Gerakan Nasional Non Tunai (GNNT). This study aims to explore the factors that hinder the baby boomer’s generation from adopting digital wallets in Indonesia. The research model is qualitative research. Data collection was carried out by interviews based on Innovation Resistance Theory. The results show form the informan who already used digital wallet and who haven't used stated that the biggest barrier in using digital wallet are risk and usage barrier. Hopefully the results can be used to comprehend more about the obstacles faced by the baby boomer’s generation in utilizing digital wallets, so that companies or marketers who can use them in developing digital wallet marketing strategies and developing their services and also to support GNNT program.
Penggunaan Electronic Word of Mouth (eWOM) untuk Berbagi Pengalaman Kuliner oleh Wisatawan Agusta Ika Prihanti Nugraheni; Lana Prihanti Putri; Neni Pancawati
Tourism Scientific Journal Vol. 7 No. 1 (2021): Vol 7 No 1 Desember 2021
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/tsj.v7i1.144

Abstract

Tourist behavior has developed not only in the planning, decision-making and purchasing phases, but also in sharing their experiences after the trip. Social media platforms allow tourists to digitize and share knowledge, experiences, emotions and precious moments and suggestions, even criticism. The impact of eWOM on the hospitality industry is very strong. The culinary industry, such as restaurant services, cannot be evaluated before the experience is consumed, so intangible purchases of products and services carry a higher risk, consequently customers are more dependent on the interpersonal influence of eWOM in making decisions. This study aims to identify the characteristics of tourists who often do posttrip sharing experiences and the types of messages used with culinary tourism purposes and their role in eWOM by using explorative descriptive quantitative research. The data gathered using questionnaire which is given to 100 respondents, but only 93 survey results were considered valid. The results showed that the millennial generation and generation Z, and those originally from big cities posted their experiences most after the trip and 80% of respondents used both visual and narrative content in sharing their experiences. There is a considerable increase in the use of the tiktok social media platform for sharing tourist experiences, particularly among generation Z and there has been no significant change in the sharing of culinary experiences on social media as a result of the covid 19 pandemic. It is even possible to see an increase in online sharing as a result of the increased use of technology.
PERSEPSI GENERASI MILENIAL INDONESIA TERHADAP PARIWISATA YANG BERKELANJUTAN Agusta Ika Prihanti Nugraheni; Bima Setya Nugraha; Nova Perwira Yuda; Neni Pancawati
Kepariwisataan: Jurnal Ilmiah Vol 13, No 1 (2019): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Konsep pembangunan pariwisata yang berkelanjutan muncul untuk mengatasi dampak negatif pembangunan pariwisata dengan prinsip membangun pariwisata dan memenuhi kebutuhan seluruh stakeholder pariwisata dengan tetap menjaga kelestarian lingkungan, ekonomi dan sosial budaya. Keberhasilan implementasi konsep pembangunan pariwisata yang berkelanjutan bergantung pada tingkat kesadaran dan partisipasi seluruh stakeholder, salah satunya adalah wisatawan. Generasi milenial merupakan salah satu kelompok wisatawan yang memiliki pengaruh besar dalam pariwisata dengan seluruh perilakunya yang unik dibandingkan dengan generasi sebelumnya, sehingga untuk meningkatkan kesadaran dan keterlibatan mereka dalam pembangunan pariwisata yang berkelanjutan harus diketahui terlebih dahulu tingkat pemahaman dan kesadaran mereka atas konsep pembangunan pariwisata yang berkelanjutan. Penelitian ini ingin mengetahui persepsi generasi milenial Indonesia dalam memahami konsep pariwisata yang berkelanjutan. Metode pengambilan sampel yang digunakan adalah non-probability sampling dengan teknik convenience purposive sampling dengan menyebarkan kuesioner kepada responden yang memililiki Karakteristik generasi muda Indonesia dengan usia 16 sampai 40 tahun dan pernah melakukan wisata paling tidak 1 kali dalam 6 bulan terakhir. Hasil dari penelitian ini menunjukkan bahwa pemahaman generasi milenial atas konsep pembangunan pariwisata yang berkelanjutan masih rendah dan untuk itu edukasi terkait konsep pembangunan pariwisata yang berkelanjutan harus dilakukan sesuai dengan karakteristik wisatawan milenial.Kata Kunci: pembangunan pariwisata berkelanjutan, generasi milenial, persepsi
Budidaya Anggrek Tanah di Desa Pagerharjo, Kecamatan Samigaluh, Kabupaten Kulon Progo Neni Pancawati; Agusta Ika Prihanti Nugraheni; Nova Perwira Yuda
Jurnal Pengabdian dan Pengembangan Masyarakat Vol 2, No 1 (2019): MAY
Publisher : Pengabdian dan Pengembangan Masyarakat Sekolah Vokasi UGM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jp2m.48455

Abstract

Pegerharjo Village is a Development Village of the Management Study Program of the Department of Economics and Business, UGM Vocational School. This village is a tourist village with local contents, the implementation of which is carried out by the community, especially by the Working Group of mothers, and Karang Taruna. This area is known as the tourist village called Nglinggo Tourism Village. Pagerharjo Village also has plans to develop and develop other village tourism objects to be carried out in 10 locations supported by the stipulation of the Pagerharjo Village Regulation No. 6 of 2017 concerning Review of Pagerharjo Village Medium Term Development Plan for 2014-2019. The development and development of tourism objects in Pagerharjo Village is expected to be able to increase competitiveness and attract more tourists in accordance with the carrying capacity they have. One of the problems faced is how to increase economic empowerment through land use to support tourism development in Pagerharjo Village. It will be endeavored by developing the Nglinggo tourist village, equipped with Rest Area and a place where you can select or display photos. The Segitik Rest area is one of the development locations located in the Tanah Kas Desa which is an asset of the government of the Pagerharjo Village. The location will be developed to become the center of the people's economy to support the development of Nglinggo Tourism Village. The dedication team will assist Pagerharjo Village with training in the cultivation of soil orchids / slices and support the development of tourism in Pagerharjo Village. The orchid cultivation is planted and developed in the rest area of Segitik to become an orchid garden. The community and the Government of Pagerharjo Village are very supportive and enthusiastic in participating in the training and mentoring
DEFINING SOCIAL SUSTAINABILITY AND SOCIALLY CONSCIOUS TOURIST IN SUSTAINABLE TOURISM DEVELOPMENT Agusta Ika Prihanti Nugraheni; Tri Kuntoro Priyambodo; Bayu Sutikno; Hendrie Adji Kusworo
Journal of Business on Hospitality and Tourism Vol 5, No 2 (2019): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (228.853 KB) | DOI: 10.22334/jbhost.v5i2.172

Abstract

Sustainable Tourism Development (STD) consists of three dimensions known as environment, economic and social. Although these three dimensions influence each other and cannot stand on their own, and are assumed to be supportive to each other and compatible. However, most studies focus on the environmental and economic dimensions. The social dimension gains less attention and is difficult to attain and operationalize. In order to implement a balanced and successful STD, it needs to be supported by all the tourism stakeholder, including the tourist itself. Therefore, it is necessary to explore the social dimension of STDs and also tourist behavior regarding their social conscious. However, the discussions and understanding of social dimension in STD and socially conscious behavior are still limited. This study aims to define a clear understanding and definition of social dimension of STD which in this study is referred as social sustainability and also a socially conscious tourist. Starting with exploring the aspect of social dimensions formulation and exploring clear definitions of social dimensions of STD's and socially conscious tourist. This study is an exploratory study that aims to explore the boundaries of social dimension of STD and to develop a construct of socially responsible tourist. This study is a qualitative approaches, which includes systematic literature review and Delphi method to obtain expert judgment to gather social dimension aspects of sustainable development, especially in STD. The results of this study are social dimension’s aspects of STD, an understanding of social sustainability and socially conscious tourist in STD.
Utilizing Ex-Bird Market Buildings in the City of Balikpapan: Needs and Economics Approach Analysis Zahrul Azhar bin Nasir; Anisa Nurpita; Agusta Ika Prihanti Nugraheni
Journal of Asset Management and Public Economy Vol. 2 No. 2 (2023)
Publisher : Universitas Ahmad Dahlan, Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/jampe.v2i2.7773

Abstract

Balikpapan City has many active markets but there are also markets that are no longer active, one of which is the former Bird Market building. The purpose of this study is to analyse the needs and economics of the asset in order to achieve the most optimal management. Alternative economic studies are based on the results of FGDs and surveys to fulfil the wishes of the community. The data used is primary data using a survey where the respondents are the community around the asset location and supported by stakeholders. The analytical tools used are BCR (Benefit Cost Ratio) and NPV (Net Present Value). The results obtained are the most profitable alternative economic use is a children's amusement park with an NPV value of -19.6 billion rupiah and a BCR value of 1.71, followed by the UMKM Center building with an NPV value of 3.3 billion rupiah and a BCR value of 1.17 or more than 1. Meanwhile, the first priority of community needs is the traditional market, the second is the UMKM center building. So the alternative that suits the needs of the community and has economic benefits is the UMKM centre building. Therefore, based on the results of economic calculations, it is recommended that the former bird market building be better used for the UMKM centre. Thus, the local government can use this research as a reference in determining the reuse of the former bird market building.
Co-Authors Anisa Nurpita Bayu Sutikno Bima Setya Nugraha Hendrie Adjie Kusworo Lana Prihanti Putri Neni Pancawati Neni Pancawati Neni Pancawati Neni Pancawati Nova Perwira Yuda Nova Perwira Yuda Nova Perwira Yuda Tri Kuntoro Priyambodo Zahrul Azhar bin Nasir