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All Journal Jurnal Pengabdian kepada Masyarakat Nusantara Holistics Journal Journal of Innovative and Creativity
Nian Masna Evawati
Politeknik Negeri Sriwijaya
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Code Switching and Code Mixing Used in Maudy Ayunda’s YouTube Videos Trino, Nadiah Abel Ubaidah; Koryati; Evawati, Nian Masna; Zulkifli
Holistics (Hospitality and Linguistics) : Jurnal Ilmiah Bahasa Inggris Vol. 16 No. 2 (2024): HOLISTICS JOURNAL: HOSPITALITY AND LINGUISTICS
Publisher : Politeknik Negeri Sriwijaya

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Abstract

This final report aimed to identify the types of code-switching and code-mixing. This report analyses Maudy Ayunda’s utterances in her YouTube videos, which contained instances of code-switching and cod emixing, using the audio as the primary data source. The process involved watching and downloading YouTube videos, listening to the speech, transcribing the utterances into a script for data collection, and then analyzing the data using a descriptive qualitative method. The findings indicated three types of code-switching and code-mixing. The code-switching types included tag-switching (5 data), intra-sentential switching (57 data), and inter-sentential switching (20 data). For code-mixing, the types identified were insertion (56 data), alternation (3 data), and congruent lexicalization (5 data). The writers hope this report will provide valuable insights and expand knowledge on bilingualism, code-switching, and code-mixing.
Pembelajaran Pancasila dan Bahasa Inggris untuk Jenjang Sekolah Dasar di Griya Tiga Puteri Evawati, Nian Masna; Koryati, Koryati; Darfin, Deri
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 2 (2025): Jurnal Pengabdian kepada Masyarakat Nusantara Edisi April - Juni
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i2.6178

Abstract

Kegiatan pengabdian kepada masyarakat ini bermaksud untuk memupuk minat belajar nilai-nilai Pancasila dan kemampuan penguasaan kosakata dasar Bahasa Inggris peserta didik jenjang sekolah dasar (SD) di Griya Tiga Puteri melalui pengajaran menggunakan metode fun learning. Permasalahan yang dihadapi oleh peserta didik jenjang SD di Griya Tiga Puteri meliputi kesulitan dalam menguasai nilai-nilai Pancasila, rendahnya kemampuan dasar dalam Bahasa Inggris, dan minimnya motivasi belajar. Metode pelaksanaan kegiatan meliputi pengajaran berbasis permainan edukatif, penggunaan media visual, dan bercerita. Hasil kegiatan menunjukkan dampak positif dalam penguasaan nilai-nilai Pancasila dan penguasaan kosakata dasar bahasa Inggris. Kegiatan ini juga terbukti efektif meningkatkan minat belajar dan antusiasme peserta didik jenjang SD berpartisipasi dalam aktivitas pembelajaran Pancasila dan bahasa Inggris.
Strategies For Writing Local Cuisine Promotional Videos: A Case Study Of Rumah Makan Pindang Kurnia Palembang Siregar, Dewi Elisabeth; Nasution, Mutia; Evawati, Nian Masna; Koryati, Koryati; Akbar, Aulia; Putra, M.Ghaza Tri
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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Culinary tourism plays a vital role in the contemporary tourism industry by showcasing cultural identity through local cuisine. This study develops a bilingual video script (Indonesian–English) to promote Rumah Makan Pindang Kurnia in Palembang, a restaurant famous for authentic pindang dishes. The aim was to design an informative and persuasive promotional tool that enhances visibility of traditional food and supports the preservation of Palembang’s culinary heritage. The research applied a qualitative Research and Development (R&D) model adapted from Plomp (1997). Data collection, conducted from May to August 2025, involved literature review, observation, and interviews with the restaurant owner. The study followed several stages: initial investigation, script design, draft writing, expert validation, revision, and finalization. Validation was carried out by specialists in Indonesian and English scriptwriting, focusing on narrative clarity, linguistic accuracy, and promotional impact. The final product is a bilingual script structured according to Jakacaping’s rhetorical framework—hook, introduction, body, and closing. The script emphasizes the uniqueness of Pindang Kurnia’s recipes, its family legacy, the Ogan Komering Ulu flavor, and dining experiences enriched with traditional vegetables and sambal. Expert feedback confirmed that persuasive language and storytelling strategies effectively increased the script’s appeal for digital promotion. In conclusion, this research demonstrates the potential of bilingual promotional scripts to strengthen digital marketing of local cuisine. By integrating rhetorical strategies, cultural values, and social media platforms, culinary businesses can expand their reach and attract broader audiences. The findings provide practical insights for culinary tourism development and contribute to the promotion of Indonesian culinary heritage.
Co-Authors Aulia Akbar DERI DARFIN, DERI Koryati Koryati, Koryati Nasution, Mutia Putra, M.Ghaza Tri Siregar, Dewi Elisabeth Trino, Nadiah Abel Ubaidah Zulkifli