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All Journal AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Kinerja: Jurnal Ekonomi dan Manajemen Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal Ekonomi dan Bisnis Dharma Andalas BALANCE: Economic, Business, Management and Accounting Journal Jurnal Simki Economic Proceeding UMSurabaya
Asyidatur Rosmaniar
Universitas Muhammadiyah Surabaya
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Journal : proceeding umsurabaya

 1 
PENGARUH HEDONIC SHOPPING MOTIVES DAN PROMOTION TERHADAP IMPULSE BUYING (Studi pada Mahasiswa UMSurabaya Yang Menjadi Konsumen Shopee) Mochammad Faisal; Muhammad Anang Firmansyah; Asyidatur Rosmaniar; Ali Imaduddin Futuwwah
PROCEEDING UMSURABAYA Prosiding Nasional " Perspektif Digitalisasi, Ekonomi, Dan Bisnis Pasca Pandemi"
Publisher : Universitas Muhammadiyah Surabaya

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Abstract

Modern consumers tend to make unplanned purchases coupled with advances in technology and the flow of information that makes online shopping easier. Shopee is one of the well-known marketplaces and is widely used by the public. This study aims to determine the effect of hedonic shopping motives and promotions on impulse buying at UMSurabaya students who become Shopee consumers. There are three hypotheses tested, namely 1. Hedonic Shopping Motives have a positive and significant effect on Impulse Buying. 2. Promotion has a positive and significant effect on Impulse Buying. 3. Hedonic Shopping Motives and Promotions positively and significantly affect Impulse Buying. To determine the sample in this study, Cluster Sampling was used with the criteria of UMSurabaya students, Faculty of Economics and Business, Management Study Program, class of 2017 – 2019 who became Shopee consumers. This study used a sample size of 100 respondents using a questionnaire. This study uses the quantitative method and is processed with SPSS ver 25. This study reveals that hedonic shopping motives have a positive and significant influence on Impulse Buying in UMSurabaya students who become Shopee consumers. In contrast, promotions do not have a positive and significant effect on impulse buying on UMSurabaya students who Become Shopee consumers.    Keywords: Hedonic Shopping Motives; Promotion; Impulse Buying.
IMPLEMENTASI GAYA KEPEMIMPINAN PADA KINERJA KARYAWAN RESTORAN DAN BANQUET OPERATION PT. HARDAYAWIDYA GRAHA Muhammad Haqiqi Romadloni; Asyidatur Rosmaniar; Dina Novita
PROCEEDING UMSURABAYA Prosiding Nasional " Perspektif Digitalisasi, Ekonomi, Dan Bisnis Pasca Pandemi"
Publisher : Universitas Muhammadiyah Surabaya

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Abstract

Human resources are the main factor in an organization. In running the company's operations, it takes a leader to organize and lead its operations. This is what underlies that the company is very selective in choosing leaders to direct, encourage, motivate and lead employees in running the company's operations. A leader has a leadership style in carrying out the daily duties that arise from the habits of a leader himself. This research was conducted at the banquet operation and restaurant section of PT. Hardayawidya Graha to determine the implementation of leadership style on the performance of restaurant employees and banquet operation of PT. Hardayawidya Graha. This study uses descriptive qualitative methods by producing qualitative data in words and written sentences. The sampling technique in this study uses the snowball sampling method and the data triangulation method to find a harmonious relationship between the results of interviews, documentation, and observations on the company. This study uses the coding manual analysis method as data analysis. The results show that the Senior Operations Manager of PT implemented the leadership style. Hardayawidya Graha is good and by the theory that experts have put forward. Moreover, the result is strengthened by statements from other informants and documents researchers obtained during PT. Hardayawidya Graha company.Keywords: Implementation of Leadership Style; Employee Performance
Co-Authors Dina Novita Dwi Hana Prahesti Futuwwah, Ali Imaduddin Hario Tamtomo M Anang Firmansyah Mochammad Faisal Muhammad Anang Firmansyah Muhammad Anang Firmansyah Muhammad Haqiqi Romadloni Nurullaili Mauliddah Nurullaili Mauliddah Oktaviani, Marista Samsul Hadi Sufyandi Sufyandi Trihana Ratih